Associate Director, Creative Strategy & Planning (Advertising)

teamwass; New York (NY); Hybrid; USD 120,000 - 180,000; Full time

Benefits offered by this job

Professional Development

Generous Time Off

Parental Leave

401k Plan

Healthcare Coverage

Ancillary Benefits

Job summary

THE-TEAM is seeking an Associate Director, Creative Strategy who translates consumer insights and cultural trends into compelling brand opportunities that drive impact.

The role is full-time and hybrid, in-office 3x/week from the LA or Dumbo, Brooklyn office, with opportunities to lead creator strategy and cross-functional collaboration to accelerate client growth.

Qualifications

• 4-6 years of experience in brand, social, digital strategy, or comms strategy.
• Agency experience with national/global brands, esp. tech or QSR.
• Ability to translate client objectives and insights into strategic recommendations.
• Proven track record of spotting trends before they break and translating them into opportunities.

Responsibilities

• Lead distillation of consumer, category and culture insights into a clear POV for client projects.
• Contribute to business development including pitches and onboarding of new wins.
• Drive client growth by anticipating trends and evolving brand strategy.
• Guide creative ideation and ensure breakthrough work that moves client business forward.

Skills

4-6 years in brand strategy

Job description

THE-TEAM is proud to provide representation and marketing services to talent, brands and properties across 28 countries and more than 70 cities worldwide. Our brands and properties group partners with iconic brands and rights holders to turn relevance into revenue through integrated strategy and consulting, creative, live experiences and commercialization. We help clients understand, connect to and inspire global audiences by bringing together brands, properties and talent/creators to build meaningful relationships that drive measurable business outcomes.

Shaped by our belief in the unifying power of sports, music and entertainment, THE-TEAM leads with intelligence, ideas and influence. For more information, please visit the.team .

JOB OVERVIEW:

THE-TEAM is a global marketing and talent management company where cultural expertise meets strategic excellence. We're seeking an Associate Director, Creative Strategy who understands how to unlock consumer insights, connect them with cultural and industry trends, and develop compelling strategies that drive impact.

If you're someone who instinctively understands why certain trends capture audiences' attention, can predict emerging cultural movements, and can transform these insights into meaningful brand opportunities, this role is for you.

This is a full-time role that is hybrid in office 3x/week from either the LA or Dumbo, Brooklyn office.

WHAT YOU'LL DO:

• Creative Brief Development - Work collaboratively with the insights and analytics team, account, and creative teams to lead the distillation of key information from consumer, category, culture, and company into actionable insights and a clear, compelling point of view for substantial client projects. Briefs can and will span across multiple disciplines: IE: Social, Creator, Project and Brand Briefs.
• Business Development - Contribute to new business response development; including preparation and delivery of pitches - particularly around driving the strategic upfront and creative set-up- and the onboarding of new business wins.
• Proactively drive client business growth by anticipating trends and cultural shifts, bringing forward actionable insights and ideas, and evolving brand and communications strategy to strengthen positioning and align with business and campaign goals.
• Develop ideas that push the envelope and push your presentation skills. A winning combination of confidence and intelligence will help you sell great work internally and to clients.
• Stay involved after the briefing process to help guide creative ideation and concepts throughout the process, ensuring that we produce breakthrough work that drives our clients' businesses forward.
• Understand the landscape for the client business/sector as well as the industry contexts for their investments and their brand values, direction, and big picture objectives.
• Monitor ongoing creative trends across categories and industries; specifically with a concentration within sports, entertainment, lifestyle, and culture, to offer relevant creative recommendations.
• Lead high-level, long-term creator strategy and vision, including campaign planning, creator archetype and tier identification.
• Champion the collaborative approach. Help the agency work more closely with the client and encourage your team to build relationships with account handlers.

WHAT WE'RE LOOKING FOR:

• 4-6 years of experience in brand, social, digital strategy, or comms strategy.
• Agency experience, experience working with national/global brands especially in tech or QSR.
• Innate curiosity, proactiveness, and the ability to think creatively when planning strategy, taking into account client objectives, key insights, and practical parameters.
• Natural ability to spot emerging creators and trends before they break.
• Develop creative strategic solutions that address the client's business challenges/ goals.
• Possess exceptional communication skills, both orally and in writing. Superior interpersonal skills and the ability to create rapport with people.
• Demonstrated ability to be an effective leader in a cross-functional team environment.
• Proven track record of trend forecasting and cultural analysis that informs strategic recommendations.
• AI fluency- Comfort using AI-powered tools to enhance strategicwork streams-such as research synthesis, insight development, brainstorming, and presentation development.

What We Offer

• Professional Development: Take advantage of our learning and development programs, mentorship opportunities, and career advancement support.
• Generous Time Off: Enjoy generous paid time off and holiday allowances to recharge and spend time with loved ones.
• Parental Leave: We provide paid parental leave to support your family during important life events.
• Retirement Plan: 401k plan including contribution matching.
• Healthcare: Medical, dental, vision, FSA/HSA, life and disability coverage options.
• Ancillary: Critical illness, identity protection, pet insurance, 529 plans and more
• Commu