Associate Director, Content

Zenith; New York (NY); On-site; USD 105,000 - 166,000; Full time

Job summary

Join a forward-thinking media agency that thrives on creativity and innovation. In this dynamic role, you'll focus on direct activation with digital and content publishers, leveraging your expertise to drive measurable ROI for leading brands. Collaborate with diverse teams to craft customized marketing solutions while fostering strong relationships with clients and partners. With a commitment to inclusivity and professional growth, this opportunity offers a vibrant work environment where your contributions will make a significant impact. If you're passionate about digital marketing and eager to shape the future, this role is for you.

Benefits

Medical Coverage

Dental Insurance

Vision Insurance

Disability Benefits

401K Plan

Parental Leave

Tuition Reimbursement

Flexible Time Off

Qualifications

• 5+ years of experience in digital partnerships and content negotiations.
• Expertise in digital investment tools and content investment practices.

Responsibilities

• Drive creativity and innovation in digital content engagement.
• Collaborate with teams to create integrated marketing solutions.

Skills

Digital Partnerships Negotiation

Content Strategy

Audience Insights Analysis

Project Management

Tools

Prisma

Lumina

Comscore

JIRA

DCM

Double Verify

Infegy

GWI

eMarketer

Job description

Company description

Zenith is a full-service media agency with capabilities and expertise across all channels and disciplines. Zenith is part of Publicis Media, the #1 media buying network in the Americas and #2 globally. As “The ROI Agency,” Zenith’s expertise lies in driving real, tangible business outcomes, not just media metrics, that will have a measurable effect on our clients’ business. Every investment we make has an ROI mindset—not just for our clients, but for our agency at large. We’re focused on driving the maximum value for our people, our capabilities and our media investments for some of the world’s leading brands.

Responsibilities

• Focused on direct activation with digital and content publishers, contributing to drive creativity, ideation, and innovation that leads to ownable consumer engagement opportunities in the content and digital space.
  • Provide strategic recommendations based on audience insights, deep past performance analysis and robust knowledge of the marketplace throughout content and digital investment expertise
  • Lead negotiation strategies by building strong relationships with content and digital publishers
  • Help to set overall objectives and corresponding KPIs for each campaigns
  • Oversee supervisor and planners in smooth and timely campaign launch and execution thanks to a sharp attention to detail throughout the execution process.
  • Ensure team is activating on scheduled optimization efforts for online media campaigns as well as troubleshooting, ad delivery, and ad performance
  • Manage the team to accurately and timely reconcile billing
• Collaborate with the Strategy, Precision, Video, Search and Analytics teams to achieve the creation and execution of customized integrated marketing solutions, driving ROI for the brands.
  • Ensure key information is provided to and through the teams in a timely manner including any updates or issues to guarantee swift turnaround and buttoned up execution of campaigns
  • Issues to be laddered up to VP as needed
• Understand the content & digital landscape and adopt new media trends from a publisher, audience and category perspective if relevant to clients’ objectives and able to deliver quantifiable ROI.
• Marketplace facing – build relationships and understand landscape across content and digital partners
• Build, maintain and grow client relationships, in support of the team
• Lead and contribute to client presentations and lead management of deliverables and communications especially as it pertains to content and digital campaigns
• Understand and articulate client category expertise and knowledge of the competitive landscape
• Leverage strong project management skills and team player mind set to collaborate with IAT (including Creative, PR and Shopper teams) projects and meetings in order to deliver holistic strategies for the brands
• Supervise, direct and review the development and implementation of content and digital campaigns by supervisors/negotiators/planners & assistants
• Assist in developing the team into highly respected and trusted professionals by helping to grow their skill-sets and thought-processes through mentorship, evaluation and training
• Knowledge-sharing with all team members to guarantee that PMX & Zenith solutions, tools, best practices and processes are used and applied for the brands they manage

Qualifications

• 5+ years experience working directly with digital partners to negotiate, build and execute custom content partnerships
• Ideally, the AD, Content should be experts in using the tools outlined below encompassing the Content and Digital Investment practices.
• Digital Investment: Prisma, Lumina, Comscore, JIRA, DCM, Double Verify
• Content Investment: Infegy, GWI, eMarketer

Additional information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [e-mail]. All your information will be kept confidential according to EEO guidelines.

Compensation Range: $105,165 - $165,485 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 5/30/2025.

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