Associate Director, Owned Media

Oscar Health; New York (NY); Hybrid; USD 144,000 - 189,000; Full time

Job summary

Join a forward-thinking health insurance company as an Associate Director of Owned Media. In this dynamic role, you will lead external communications strategies across digital platforms, enhancing brand presence and engaging diverse audiences. Collaborate with cross-functional teams to create compelling content and ensure messaging consistency. This position offers the flexibility of remote work while requiring occasional in-office collaboration in New York City. With a focus on innovative communication, you'll play a key role in shaping the company's narrative and connecting with stakeholders. If you're passionate about digital marketing and communications, this opportunity is perfect for you.

Benefits

Unlimited Vacation

Medical Insurance

Dental Insurance

Vision Insurance

401(k) Plan

Paid Holidays

Sick Leave

Parental Leave

Life Insurance

Wellness Reimbursements

Qualifications

• 7+ years of experience in social media management and digital marketing.
• Bachelor’s degree in Communications, Public Relations, or Journalism.

Responsibilities

• Develop and execute external communications strategies aligned with business goals.
• Manage content delivery across social media, website, and blog.
• Analyze performance metrics to optimize engagement and reach.

Skills

Social Media Management

Digital Marketing

Content Strategy

Performance Analysis

Education

Bachelor’s degree in Communications

Bachelor’s degree in Public Relations

Bachelor’s degree in Journalism

Job description

Hi, we're Oscar. We're hiring an Associate Director, Owned Media to join our Communications team.

Oscar is the first health insurance company built around a full stack technology platform and a focus on serving our members. We started Oscar in 2012 to create the kind of health insurance company we would want for ourselves—one that behaves like a doctor in the family.

About the role

As an Associate Director, External Communications, you will oversee external communications strategies across our digital platforms including the website, blog/newsroom, and social media. You will be responsible for implementing comprehensive external communications initiatives aligned with Oscar’s strategic objectives to enhance our brand presence and engage key stakeholders. You will develop Oscar’s external communications channels and create content for sophisticated audiences such as B2B, investors, regulators, and technical audiences. Collaboration with cross-functional teams, including marketing, public relations, and product teams, will be essential to ensure messaging consistency and brand alignment.

You will report to the Senior Director, Communications.

Work Location

Oscar promotes a blended work culture where all employees, regardless of work location, feel connected to their teammates, our culture, and our mission.

If you live within commuting distance to our offices in New York City (Hudson Square), Tempe (off the 101 at University Dr), or Los Angeles (Marina Del Rey), you will be expected to come into the office at least two days per week. Otherwise, this role is remote / work-from-home.

You must reside in one of the following states: Alabama, Arizona, California, Colorado, Connecticut, Florida, Georgia, Illinois, Iowa, Kansas, Kentucky, Maine, Maryland, Massachusetts, Michigan, Minnesota, Missouri, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Carolina, Ohio, Oregon, Pennsylvania, Rhode Island, South Carolina, Tennessee, Texas, Utah, Vermont, Virginia, Washington, or Washington, D.C. Note: this list may change. #LI-Remote

Pay Transparency

The base salary for this role varies by location: in California, Connecticut, New Jersey, New York, and Washington, it ranges from $144,000 to $189,000 annually. In other locations, it ranges from $129,600 to $170,100 annually. Employees are also eligible for benefits, unlimited vacation, and annual performance bonuses.

Responsibilities

1. Develop and execute cohesive external communications strategies aligned with Oscar’s business goals.
2. Manage the external communications calendar to ensure timely delivery of high-quality content across owned channels including social media, website, and blog.
3. Create diverse content (e.g., blog posts, social media content, whitepapers, case studies) for audiences such as B2B, investors, regulators, and technical stakeholders.
4. Analyze performance metrics, generate insights, and optimize strategies to improve engagement, reach, and conversions.
5. Stay updated on industry trends, best practices, and emerging digital marketing technologies; incorporate new tools as appropriate.
6. Ensure compliance with all applicable laws and regulations.
7. Perform other duties as assigned.

Qualifications

• Bachelor’s degree in Communications, Public Relations, Journalism, or a related field.
• 7+ years of experience in social media management, digital marketing, or content strategy, with increasing responsibilities.

Bonus Points

• Experience in agency, in-house, healthcare (or other regulated industries), or policy roles.
• Experience working with public companies is preferred.

This is an authentic Oscar Health job opportunity. Learn more about protecting yourself from recruitment fraud.

At Oscar, being an Equal Opportunity Employer means more than non-discrimination; it’s about fostering an environment where everyone can be their authentic selves and feel a sense of belonging and support. We aim to change healthcare through diverse backgrounds and perspectives.

Pay Transparency: Final offer amounts depend on skills, education, and experience. Full-time employees receive benefits such as medical, dental, vision, 11 paid holidays, sick leave, parental leave, 401(k), life and disability insurance, and wellness reimbursements.

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