Associate Director, Comms Planning — Health Marketing

CMI Media Group; United States; Remote; USD 70,000 - 140,000; Full time

Benefits offered by this job

Impactful Work

Growth & Development

Inclusive Culture

Community Engagement

Flexible Work

Job summary

CMI Media Group is seeking an Associate Director, Communications Planning to lead strategic planning that shifts from traditional approaches to omnichannel, outcome-driven strategies. You will work across data, creativity, media, and technology to drive measurable growth for leading pharmaceutical and healthcare brands.

This hands-on role requires simplifying complex issues, influencing stakeholders, and delivering precise execution with real-world impact.

Qualifications

• 5-7+ years of experience in marketing strategy, media planning, digital strategy, or related field.
• Proven ability to develop commercially-driven, outcome-focused strategies.
• Hands-on experience across paid, owned, and earned media, eCommerce, programmatic, and emerging technologies.

Responsibilities

• Support evolution of strategic offerings to act as a growth engine for clients and the agency.
• Align strategy with cross-functional teams and communicate complex recommendations simply.
• Contribute to new business pitches and create original research, whitepapers, and presentations.
• Collaborate with Decision Sciences and Audience Intelligence to identify high-value segments and map customer journeys.
• Ensure executional excellence and maintain consistency across strategy-led initiatives.
• Foster strategic partnerships with platform partners to translate innovations into client advantages.

Skills

Marketing strategy

Omnichannel

Data literacy

Collaboration

Tools

IQVIA data

Symphony

Job description

CMI Media Group is seeking an Associate Director, Communications Planning to lead strategic planning that shifts from traditional approaches to omnichannel, outcome-driven strategies. You will work across data, creativity, media, and technology to drive measurable growth for leading pharmaceutical and healthcare brands.

This hands-on role requires simplifying complex issues, influencing stakeholders, and delivering precise execution with real-world impact.