Associate Director, Client Solutions, Analytics

IME Mediabrands Worldwide, Inc.; United States; On-site; USD 120,000 - 140,000; Full time

Job summary

Omnicom is seeking an experienced Analytics Leader to guide cross-functional teams in Healthcare Marketing analytics for HCP and DTC campaigns. You will drive measurement strategy, audience intelligence, and actionable insights that inform optimization and business decisions.

The role requires deep expertise in campaign measurement, omnichannel analytics, and the ability to translate complex data into clear storytelling for client discussions and executive reviews.

Qualifications

• Healthcare Marketing Analytics experience with pharmaceutical or healthcare clients across HCP and DTC.
• Strong understanding of HCP media ecosystems, patient marketing, and omnichannel engagement.
• Experience developing campaign measurement strategies across HCP and DTC initiatives.

Responsibilities

• Lead day-to-day analytics workflows across HCP and DTC initiatives.
• Coordinate analytics deliverables across Business Analytics, Audience Intelligence, Data Science, and Data Management teams.
• Present campaign performance reviews, measurement updates, QBRs, POVs, and strategic recommendations to client teams.

Skills

Healthcare Analytics

Omnichannel engagement

KPI development

Campaign measurement

Cross-channel attribution

Audience quality measurement

Education

Bachelor's degree in statistics, economics, engineering, computer science, mathematics, business, marketing, or related quantitative discipline

Tools

Tableau

SQL

Excel

Snowflake

Job description

Responsibilities

External facing responsibilities

Client Analytics Leadership

Develop a deep understanding of the client's commercial strategy, therapeutic areas, competitive landscape, and business objectives across both HCP and DTC initiatives.

Serve as the day-to-day analytics lead supporting client discussions around campaign performance, measurement strategy, and optimization.

Ensure analytics outputs are translated into clear, compelling, and actionable business recommendations.

Present campaign performance reviews, measurement updates, QBRs, POVs, and strategic recommendations to client teams.

Measurement Strategy & Execution

Support the development and execution of integrated measurement plans across HCP and DTC campaigns.

Define KPIs aligned to business objectives including: Qualified HCP reach Audience quality Patient engagement NBRx and TRx performance Brand adoption Omnichannel engagement

Ensure campaign measurement aligns with commercial objectives and optimization opportunities.

Healthcare Analytics & Audience Intelligence

Partner with Audience Intelligence teams to support: Physician-Level Data (PLD) analysis Audience segmentation HCP targeting Patient journey analytics Audience quality measurement

Help identify opportunities to improve audience engagement and media effectiveness.

Campaign Analytics & Optimization

Generate actionable insights using campaign performance, audience data, and business outcomes.

Design and support measurement approaches including: Incrementality testing Cross-channel attribution Audience quality analysis Digital optimization Recommend optimization opportunities across media channels, audiences, creative, and investment strategies.

Internal facing responsibilities

Analytics Delivery Leadership

Manage day-to-day analytics workflows across HCP and DTC initiatives.

Ensure timely delivery of recurring and ad hoc analytics requests.

Coordinate analytics deliverables across Business Analytics, Audience Intelligence, Data Science, and Data Management teams.

Identify opportunities to improve operational efficiency and analytics delivery.

Cross-Functional Collaboration

Partner closely with: Planning Investment Audience Intelligence Data Science Data Management Client Solutions Ensure analytics outputs are integrated into campaign planning, optimization, and commercial decision-making.

Team Leadership

Lead, mentor, and coach Analysts and Managers.

Support development of technical, analytical, and client consulting capabilities.

Review analytical outputs to ensure quality, consistency, and business relevance.

Measurement Best Practices

Help develop standardized approaches for: Measurement planning Omnichannel reporting Audience analytics Business storytelling Campaign optimization Contribute to healthcare analytics playbooks and agency best practices.

Continuous Learning

Stay current on developments in: Healthcare marketing Pharmaceutical commercialization Omnichannel engagement Audience Intelligence AI-enabled analytics Marketing Science

Required Skills

Healthcare Marketing Analytics Experience supporting pharmaceutical or healthcare clients across both HCP and DTC marketing.

Strong understanding of: HCP media ecosystems Patient marketing Omnichannel engagement Commercial healthcare analytics Measurement & Analytics Experience with: Campaign measurement Cross-channel attribution Incrementality testing Marketing Mix Modeling (working knowledge) Audience quality measurement KPI development Media effectiveness measurement Campaign optimization Healthcare Data

Working knowledge of: Physician-Level Data (PLD) Claims data Prescription data (NBRx/TRx) First-party customer data Identity frameworks Data clean rooms Healthcare audience datasets Communication Excellent written and verbal communication skills. Strong presentation and storytelling abilities. Ability to simplify complex analytical concepts for non-technical audiences.

Education and Experience Bachelor's degree in Statistics, Economics, Engineering, Computer Science, Mathematics, Business, Marketing, or related quantitative discipline. 6–8 years of experience in marketing analytics, healthcare analytics, media analytics, management consulting, or marketing science. Experience supporting pharmaceutical or healthcare clients preferred. Experience developing campaign measurement strategies across HCP and DTC initiatives. Familiarity with agency-side media planning and execution. Experience with Tableau, SQL, Excel, and modern analytics platforms; familiarity with Snowflake and healthcare data environments is a plus.

USD 120,000 - 140000

Work arrangements

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance. Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you.

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Equal Opportunity

For US Job Seekers: It is the policy of Omnicom and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F. At Omnicom Group, careers are designed for growth. We’ve purposefully crafted a transformative talent experience built with accountability in action — focused on community, impact, and opportunity.