Associate Director, Children's Marketing & Publicity

Chronicle Books; San Francisco (CA); Hybrid; USD 101,000 - 121,000; Full time

Benefits offered by this job

medical

dental

vision insurance

401k

a profit share plan

three weeks of paid vacation to start

two weeks of sick time per year

company holidays

paid winter break between ChristmasDay

paid family

maternity

paternity leave

commuter benefits

long‑term disability insurance

annual tuition assistance

annual wellness stipend

and more

Job summary

Chronicle Books seeks an experienced Associate Director of Children’s Marketing and Publicity to lead list strategy and drive title‑specific campaigns for frontlist, backlist, and the School & Library market.

You will lead the Children’s M&P teams, partner with Editorial, Sales, Brand Design, and Social Media, and translate audience insights into campaigns that grow awareness and improve sell‑in and sell‑through. Hybrid schedule in SF/NYC with cross‑functional collaboration.

Qualifications

• 6-8 years of progressive experience in children’s marketing, publicity, or related publishing role.
• Strong knowledge of children’s publishing marketplace including trade, school & library media, social, and influencer marketing.
• Experience leading budgets, allocating resources, interpreting data, and translating findings into recommendations.

Responsibilities

• Lead the Children’s Marketing, Publicity, and School & Library teams and partner with the Children’s Publishing Group.
• Develop and execute integrated campaigns that build awareness and support sell‑in and sell‑through.
• Establish vision and strategy for Children’s marketing and publicity and communicate priorities to Sales and cross‑functional teams.
• Oversee media positioning, collaborate with authors/illustrators/agents, and pursue strategic partnerships.

Skills

Leadership

Campaign strategy

Budget management

Data interpretation

Communication

Project management

Interpersonal skills

Presentation

Tools

Microsoft Office

Airtable

Salesforce

Edelweiss

Reporting platforms

Job description

Chronicle Books seeks an experienced Associate Director of Children’s Marketing and Publicity to lead list strategy and drive title‑specific campaigns for frontlist, backlist, and the School & Library market.

You will lead the Children’s M&P teams, partner with Editorial, Sales, Brand Design, and Social Media, and translate audience insights into campaigns that grow awareness and improve sell‑in and sell‑through. Hybrid schedule in SF/NYC with cross‑functional collaboration.