Associate Director, Biddable

Croud; New York (NY); Hybrid; USD 120,000 - 140,000; Full time

Benefits offered by this job

Hybrid workspace support

PTO/Vacation 20 days

401(k) Savings Plan

Medical Insurance (employee)

Job summary

Croud NY is seeking an Associate Director to lead a high-performance paid social and programmatic team across global accounts. You will guide client strategies, forecasts and cross-channel narratives to deliver measurable growth.

You will mentor and hire, drive operational excellence, and partner with other departments to offer best-in-class digital solutions. This role blends leadership with hands-on strategic execution in a hybrid NYC environment.

Qualifications

• Degree level education or equivalent experience.
• A clear passion for digital marketing.
• Minimum of 4 years, with experience in Social, Programmatic, and Search.
• AT least 2 year of directline management experience, mentoring and training.
• Enjoys leadership responsibility and has a proven track record.
• Ability to level up by simplifying complex and technical concepts.
• A mathematical and analytical mind.
• Able to build strong partnerships with internal and external stakeholders.
• Excellent communication, organizational and presentation skills.
• Proven experience in client expectation management roles and situations.

Responsibilities

• Oversee and develop a team of cross channel paid search, paid social and programmatic specialists.
• Manage team towards internal operational targets and profitability metrics.
• Responsible for the hiring of new team members.
• Learn about our clients business, industry, and their marketing plans to provide best in class strategic guidance for their digital media.
• Support cross-channel strategy development and ensure specialist channel expertise is integrated into consistent and compelling strategic narratives.
• Proactively create and deliver performance forecasts and related initiatives to deliver and surpass client performance goals.
• Stay informed on the latest industry developments and where applicable, ensure clients are kept up to date and understand any new challenges and opportunities.
• Lead the development of best practices and processes; build institutional knowledge for key functions.
• Work with cross-functional teams to maintain and develop a best-in-class product offering for all digital channels.

Skills

Digital marketing

Social ads

Programmatic ads

Search ads

Team leadership

Client management

Communication

Analytical mind

Education

Degree level education or equivalent experience

Job description

ROLE OVERVIEW

Croud is a global brand and performance media agency that helps businesses drive sustainable growth in an evolving marketing landscape. Combining deep expertise in performance marketing with brand strategy, integrated media, social, creative, and analytics, Croud delivers a Return on Intelligence so brands can make their next best move.

Founded in 2011 to reinvent the agency model, Croud combines 600+ in-house digital experts with a global network of 2,900 on-demand marketing specialists. This unique model enables us to operate with agility, delivering tailored solutions that drive meaningful and measurable growth for our clients in over 120 markets and 60+ languages. Located in the heart of SoHo, our New York office is home to a group of 100+ highly-skilled marketers, passionate about driving innovation and delivering great work for clients. With a rapidly expanding team and client portfolio, Croud New York offers hands‑on experience working with some of the world's leading brands across every industry sector. Find out more about Croud NY in here!

This is a client-facing, front-line management role for a highly intelligent, charismatic and creative thinking leader who is passionate about paid social media and performance-driven e‑commerce marketing. The successful candidate will demonstrate deep paid social expertise across multiple platforms and international markets, strive for repeatable success through rigorous testing and optimization, and have a desire to question everything in pursuit of operational and client service excellence. They will be expected to provide bold and confident recommendations and sound leadership, backed by innovative flair and analytical experience.

As an Associate Director, the successful candidate is expected to be an all rounder who can lead by example and who has a proven track record of:

• Collaboratingand helping toleading a high performance digital performance team

• Campaign management and optimization experience that spans multiple verticals and digital platforms (e.g. paid search,programmatic and social)

• Ability to effectively collaborate with other departments and stakeholders, to deliver client first solutions and strategic plans that deliver business impact

At Croud, our vision centers around the idea of unlocking potential. We do this by elevating everyone in an inclusive and progressive culture, empowering individuals to deliver their best work. This means we build better brand outcomes, and unlock potential for our people, our clients and our communities.

We live and breathe five key values at Croud, which build a culture that elevates everyone, allowing our people to thrive:

• In it together - our value on integration, collaboration and outcomes

• Eye on the future - our value on futurism, creativity and passion

• Generous in spirit - our value on people, development and inclusion

• Do what you say - our value on integrity and accountability

• Make a difference - our value on purpose and impact

RESPONSIBILITIES

People management

• Oversee and develop a team of cross channel paid search, paid social and programmatic specialists

• Manage team towards internal operational targets and profitability metrics

• Responsible for the hiring of new team members

Client management and account strategy

• Learn about our clients business, industry, and their marketing plans to provide best in class strategic guidance for their digital media

• Support cross-channel strategy development and ensure specialist channel expertise is integrated into consistent and compelling strategic narratives

• Proactively create and deliver performance forecasts and related initiatives to deliver and surpass client performance goals

• Stay informed on the latest industry developments and where applicable, ensure clients are kept up to date and understand any new challenges and opportunities

Operational management

• Support team members to ensure campaign and operational delivery against client and internal KPIs

• Lead the development of best practices and processes; build institutional knowledge for key functions

• Work with cross-functional teams to maintain and develop a best-in-class product offering for all digital channels

DESIRED QUALIFICATIONS

• Degree level education or relevant equivalent experience

• A clear passion for digital marketing

• Minimum of 4 years, with experience in Social, Programmatic, and Search. Experience managing both Brand and Performance campaigns being a huge plus

• AT least 2 year of directline management experience, mentoring and training

• Enjoys leadership responsibility and has a proven track record

• Ability to level up by simplifying complex and technical concepts

• A mathematical and analytical mind

• Able to build strong partnerships with internal and external stakeholders

• Excellent communication, organizational and presentation skills

• Proven experience in client expectation management roles and situations, able to manage and direct client expectations

• Impeccable attention to detail

KEY STAKEHOLDERS

• Line Manager: Director, Biddable

• Key Stakeholders: Director Biddable,VP, Biddable, Client Lead, Senior Account Manager(s) and Account Manager(s)

• Other stakeholders:The role will work closely with various teams including but not limited to Client LeadershipStrategy & Planning, SEO and Analytics

COMPANY BENEFITS

Every employee is eligible for the benefits listed on our careers site which include:

• PTO/ Vacation: 20 days vacation a year 12 public holidays observed

  • Public Holidays: 12 days observed

  • Sick Days: 7 days annually

  • Summer Fridays: Early finishes from Memorial Day to Labor Day

  • Bereavement Leave: Paid time off for personal loss

  • Parental Leave: Enhanced leave plus FMLA through NY state

  • 401(k) Savings Plan

  • Sales commission with pitch opportunities

  • Recruitment referral bonus

  • Pre-tax commuter benefits

  • Full Paid Medical Insurance for Employee Only (including dental and vision)

  • Dependent contribution to Medical, dental and vision coverage

  • Employer paid life insurance coverage

  • Monthly gym membership stipend

  • Access to personalized health guidance via Health Advocate

  • Free Citi bike membership

  • Membership to TalkSpace (Mental Health Support)

  • Hybrid workspace support - home office setup is provided

  • Agile working policy

  • Complimentary access to fruit, cereals, snacks, soft drinks, tea, and coffee

The salary range for this position is $120,000 to $140,000 (DOE)

Standard hours are from 9.00am to 5.30pm, there’s flexibility if agreed in advance with your linemanagers (it may also be necessary on occasions to work outside of these hours). We operate out of hybrid model of 3x per week in office.

Croud is an equal opportunity employer and does not discriminate on the grounds of a person's gender, marital status, race, religion, age, disability or sexual orientation. All candidates will be assessed based on merit, qualifications and their ability to perform the requirements of the role.

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee’s/applicant’s skill set, level of experience, and qualifications.