Associate Director, Alternative Distribution Product Strategy

The Hartford; United States; Remote; USD 108,000 - 161,000; Full time

Job summary

The Hartford’s Small Business team seeks an Associate Director, Product Management – Alternative Distribution to manage a portfolio of strategic distribution relationships across multiple channels. Lead cross-functional efforts to drive profitable growth, optimize portfolio performance, and translate market insights into actionable strategies.

Strong financial acumen and channel management experience are essential.

Qualifications

• 7+ years of experience in Commercial Lines or Personal Lines Product Management, Product Development, Pricing, Underwriting, or a comparable role.
• Strong analytical and problem-solving skills, including the ability to challenge current approaches and identify improved solutions.
• Ability to conduct competitor analysis and develop an in-depth understanding of market dynamics, underwriting initiatives, rate levels, policy forms, economic trends, and emerging issues.
• Financial acumen and ability to understand the business impact of product, pricing, underwriting, and channel decisions.
• Ability to evaluate loss cost models and support innovative, effective risk pricing strategies.
• Strong presentation, communication, interpersonal, and relationship management skills, with emphasis on customer focus, collaboration, and influence.
• Solution-oriented mindset with ability to think strategically, implement change, and balance long-term priorities with short-term business needs.
• Strong organization, documentation, attention to detail, and decision‑making skills.
• Team‑oriented approach with demonstrated ability to build strong internal and external relationships.
• Drive‑for‑results mentality, with ability to manage multiple priorities and make decisions in a business context.
• Independent thinker who can effectively challenge and advocate to ensure sound product, pricing, and business decisions.
• Knowledge of state laws and regulatory considerations preferred.
• Ability to travel up to 10% for market‑related or partner‑related meetings.

Responsibilities

• Achieve or exceed revenue, income, growth, and profitability targets for assigned Channels and Partner Agencies.
• Develop a strategic vision and tactical plan to profitably expand market share within Alternative Distribution Channels and Partner Agencies.
• Address day-to-day needs of functional partners supporting your assigned Channels and Partner Agencies.
• Use countrywide data, channel insights, and market trends to anticipate shifts in competitiveness, conversion, and profitability.
• Partner with cross-functional teammates to develop, customize, launch, and improve products and capabilities across distribution platforms.
• Maintain competitiveness in non-ICON platforms with levers that include Product presentment, Pricing options, and classification and underwriting policies.
• Build effective working relationships across Product, Pricing, Underwriting, Agency Sales, Data Analytics, Claims, Service, Digital Experience, Marketing Communications, Legal/Compliance, and Transformation.
• Monitor market dynamics, customer needs, and partner/channel performance to lead improvements to business offerings and processes.
• Cultivate external relationships that support business performance and strategic goals.

Skills

Analytical skills

Problem solving

Communication skills

Relationship management

Strategic thinking

Travel flexibility

Job description

The Hartford’s Small Business team seeks an Associate Director, Product Management – Alternative Distribution to manage a portfolio of strategic distribution relationships across multiple channels. Lead cross-functional efforts to drive profitable growth, optimize portfolio performance, and translate market insights into actionable strategies.

Strong financial acumen and channel management experience are essential.