Head of Search Strategy & Capability

Omnicom Media; Charlotte (NC); Vor Ort; USD 115.000 - 130.000; Vollzeit

Zusammenfassung

Omnicom Media in the United States seeks a senior Search capability leader to translate platform capabilities into practical guidance, drive innovation, and manage cross-functional programs across agency and client teams.

You will own alpha/beta programs, shape AI search guidance, and contribute to client pitches with clear differentiation. Strong analytics, communication skills and experience leading multi-stakeholder initiatives are essential.

Qualifikationen

• 6+ years of relevant paid-search, search strategy, performance media or digital capability experience; agency or enterprise-scale experience strongly preferred.
• Deep working knowledge of Google Ads and Microsoft Advertising, including Search, Shopping, Performance Max, AI-powered campaign capabilities, audience activation, feeds, measurement and platform automation.
• Strong understanding of SA360 or comparable campaign-management platforms, web analytics, conversion measurement and experimentation fundamentals.
• Demonstrated ability to lead complex cross-functional programs from ambiguous brief through launch, adoption and continuous improvement.
• Exceptional written and verbal communication skills, with experience producing POVs, playbooks and clear recommendations.

Aufgaben

• Translate platform capabilities and market developments into practical guidance for search strategy and standards.
• Support channel-specific innovation from ideation through requirements, development, testing, integration and rollout.
• Identify appropriate accounts for alpha/beta/pilot programs and coordinate participation and training.
• Help shape guidance across AI Search, Performance Max and related environments; test opportunities for client fit and scale.
• Maintain onboarding and training content; support certification pathways and learning sessions.
• Lead search community meetings and curate updates; ensure materials accessible through channels and repositories.
• Support the development of landscape perspectives, rapid-response POVs and thought leadership.
• Source and organize case studies to build a searchable evidence base for client growth and leadership communications.
• Contribute to pitches, RFIs and strategic client requests through capability definition and case-study selection.
• Provide input on partnerships; evaluate platforms with governance, penalties, and roadmap questions.

Kenntnisse

Paid-search experience

Search strategy

Performance media

Google Ads

Microsoft Advertising

SA360

Web analytics

Conversion measurement

Experimentation

Cross-functional leadership

Communication skills

Data-driven decision making

Product collaboration

Governance

Stakeholder management

Tools

SA360

Google Analytics

Jobbeschreibung

Omnicom Media in the United States seeks a senior Search capability leader to translate platform capabilities into practical guidance, drive innovation, and manage cross-functional programs across agency and client teams.

You will own alpha/beta programs, shape AI search guidance, and contribute to client pitches with clear differentiation. Strong analytics, communication skills and experience leading multi-stakeholder initiatives are essential.