Senior Director, AI-Driven Search Strategy

Omnicom Media; Chicago (IL); On-site; USD 115,000 - 130,000; Full time

Job summary

Omnicom is seeking a seasoned Search Capability leader in the United States to translate platform capabilities and market developments into practical guidance for cross-functional teams. You will develop playbooks, oversee alpha/beta programs, and shape AI search guidance to drive client growth and practitioner adoption.

You will manage certification content, lead community knowledge sharing, and contribute to strategic client requests with clear articulation of Omnicom’s Search differentiation.

Qualifications

• 6+ years of relevant paid-search, search strategy, performance media or digital capability experience; agency or enterprise-scale experience strongly preferred.
• Deep working knowledge of Google Ads and Microsoft Advertising, including Search, Shopping, Performance Max, AI-powered campaign capabilities, audience activation, feeds, measurement and platform automation.
• Strong understanding of SA360 or comparable campaign-management platforms, web analytics, conversion measurement and experimentation fundamentals.
• Demonstrated ability to lead complex cross-functional programs from ambiguous brief through launch, adoption and continuous improvement.
• Exceptional written and verbal communication skills, with experience producing POVs, playbooks and clear recommendations.
• Strong analytical judgment: able to interpret performance data, assess evidence quality, identify limitations and connect findings to business decisions.
• Comfort working with product, data, engineering, measurement and platform-partner teams; able to translate practitioner needs into structured requirements.
• Highly organized, proactive and detail-oriented, with the ability to manage multiple priorities and senior stakeholders in a fast-moving environment.
• A test-learn-scale mindset balanced with governance, advertiser control, brand safety and operational rigor.

Responsibilities

• Translate platform capabilities and market developments into practical guidance.
• Develop and maintain Search playbooks, POVs, and execution standards.
• Identify accounts for alpha/beta programs and coordinate participation and training.
• Shape guidance across AI Search, Performance Max, and related environments.
• Support practitioner certification and onboarding content.
• Lead search community meetings and share materials.
• Contribute to pitches and client requests with capability definitions.
• Evaluate partner platforms and provide strategic input.
• Define test plans, success criteria and reporting frameworks.
• Maintain roadmaps and drive follow-through across workstreams.

Skills

Paid-search

Search strategy

Performance media

Google Ads

Microsoft Advertising

Analytics

Communication

Tools

SA360

Analytics tools

Job description

Omnicom is seeking a seasoned Search Capability leader in the United States to translate platform capabilities and market developments into practical guidance for cross-functional teams. You will develop playbooks, oversee alpha/beta programs, and shape AI search guidance to drive client growth and practitioner adoption.

You will manage certification content, lead community knowledge sharing, and contribute to strategic client requests with clear articulation of Omnicom’s Search differentiation.