Associate Director, AI-Driven Experience Strategy

PROPELLER; Summit (NJ); On-site; USD 120,000 - 160,000; Full time

Job summary

Propeller, a healthcare marketing agency based in Summit, NJ, is seeking an Associate Director of Experience Strategy to drive day-to-day strategic workstreams. The role is hands-on with data, analytics, and AI tools, translating audience insights into clear recommendations and roadmaps in close partnership with cross-functional teams.

You will lead client and brand strategy, develop experience roadmaps, and transform complex data into actionable narratives that shape creative, content, and

Qualifications

• 5+ years of experience in digital strategy, digital marketing, or omnichannel planning, preferably within healthcare or regulated industries.
• Hands-on experience with AI and analytics tools and translating outputs into sharp, client-ready recommendations.
• The ability to connect data, behavior, and context into coherent, strategic narratives that influence decisions.
• Skill at collaborating across creative, media, UX, and analytics, and advocating for responsible and compliant use of AI-generated insights.
• Proactive in spotting opportunities to test, learn, and optimize based on performance data and AI-driven signals.
• Confidence in managing multiple workstreams, prioritizing effectively, and communicating clearly with both internal partners and clients.

Responsibilities

• Client & brand support
• Lead portions of strategy development and present insight-led recommendations to clients
• Translate client objectives into strategic frameworks, briefs, and experience roadmaps
• Insight, research & measurement
• Synthesize audience, behavioral, and performance data into actionable insights
• Turn complex quantitative and qualitative inputs into clear narratives and strategic recommendations
• Apply AI-enabled tools to strengthen insight generation, segmentation, and strategic storytelling
• Partner with analytics to define KPIs, interpret performance, and identify optimization opportunities
• Facilitate workshops and working sessions, aligning stakeholders around goals, journeys, and success metrics
• Guide cross-functional teams in understanding the whys behind strategies and how AI-enabled insights inform creative, content, and media decisions
• Partner with creative, UX, media, technology, and data teams to ensure strategies are realistic and measurable
• Identify and integrate AI-enabled tools into team workflows to improve efficiency and scalability

Skills

Digital strategy

Digital marketing

Omnichannel planning

AI tools

Client management

Tools

AI tools

Job description

Propeller, a healthcare marketing agency based in Summit, NJ, is seeking an Associate Director of Experience Strategy to drive day-to-day strategic workstreams. The role is hands-on with data, analytics, and AI tools, translating audience insights into clear recommendations and roadmaps in close partnership with cross-functional teams.

You will lead client and brand strategy, develop experience roadmaps, and transform complex data into actionable narratives that shape creative, content, and