Associate - Digital Content Specialist

New York Life; New York (NY); Hybrid; USD 65,000 - 93,000; Full time

Job summary

New York Life seeks a Digital Content Specialist to design, publish, and optimize engaging digital content across enterprise channels. You will steward the corporate Newsroom and support the employee intranet, newsletters, digital signage, and future channels.

The role requires strong visual design, publishing skills, and a user-centered mindset. You will collaborate with Editorial & Channels, Technology, and business partners, leveraging AI-enabled tools to enhance content quality and employee

Qualifications

• Bachelor's degree or higher in a related field.
• 3+ years of experience supporting digital communications, content publishing, intranet management, or digital experience design.
• Experience with enterprise content management systems.
• Strong visual design, digital publishing, and user experience skills.
• Excellent communication, collaboration, and organizational skills.

Responsibilities

• Design, publish, and maintain engaging experiences across the corporate Newsroom.
• Collaborate with editors and writers to transform stories into visually compelling digital experiences.
• Ensure content is accessible, accurate, mobile-friendly, and aligned with brand standards.
• Continuously improve content presentation, discoverability, and user experience.
• Design and support digital experiences across the employee intranet and enterprise newsletters.
• Contribute to enterprise communication campaigns through thoughtful page design and presentation.
• Support digital signage and future communication channels as needed.
• Develop graphics, banners, infographics, and other assets to enhance storytelling.
• Apply visual design principles to create accessible experiences across channels.
• Maintain alignment with brand standards and accessibility guidelines.

Skills

Digital content design

Publishing workflows

User experience

Education

Bachelor's degree in Communications, Digital Media, Graphic Design, Marketing, or a related field

Tools

Staffbase

Adobe Experience Manager

Interact Software

Job description

Digital Content Specialist

Location Designation: Hybrid - 3 days per week

Department: Corporate Communications

Team: Editorial & Channels

Reports To: Corporate Vice President, Head of Editorial

Location: New York Life Home Office (Hybrid)

Role Overview

The Digital Content Specialist is responsible for designing, publishing, and optimizing engaging digital content experiences across New York Life's enterprise communication channels. This role serves as the primary steward of the corporate Newsroom experience while supporting the employee intranet, enterprise newsletters, digital signage, and emerging communication channels.

Working closely with editorial, communications, creative, technology, and business partners, this individual transforms content into compelling digital experiences that strengthen storytelling, improve discoverability, and enhance employee engagement.

The ideal candidate combines strong digital design and publishing skills with a user-centered mindset, a passion for storytelling, and a curiosity for emerging technologies. They leverage AI-enabled tools to improve efficiency, elevate content quality, and continuously enhance the employee experience.

Newsroom & Digital Content Experiences

• Design, publish, and maintain engaging experiences across the corporate Newsroom.
• Collaborate with editors and writers to transform stories into visually compelling, easy-to-consume digital experiences.
• Ensure content is accessible, accurate, mobile-friendly, and aligned with brand standards.
• Continuously improve content presentation, discoverability, and user experience.

Employee Digital Channels

• Design and support digital experiences across the employee intranet and enterprise newsletters.
• Contribute to enterprise communication campaigns through thoughtful page design, layouts, and digital content presentation.
• Support digital signage, employee advocacy, and future communication channels as business needs evolve.

Creative Storytelling

• Develop graphics, banners, infographics, thumbnails, and other digital assets that enhance storytelling.
• Apply visual design principles to create engaging, consistent, and accessible experiences across communication channels.
• Maintain alignment with New York Life brand standards and accessibility guidelines.

Optimization & Innovation

• Apply analytics, audience insights, and user feedback to improve digital experiences.
• Leverage Microsoft Copilot, ChatGPT, Claude, Canva AI, and other emerging technologies to improve productivity and content quality.
• Stay current on trends in digital communications, AI, accessibility, and employee experience.

Collaboration & Partnership

• Partner with Editorial & Channels, Marketing, Technology, Compliance, and business stakeholders to deliver high-quality communication experiences.
• Contribute ideas that improve channel effectiveness, content engagement, and operational efficiency.
• Support continuous improvement efforts across digital communication platforms and workflows.

What You’ll Bring

Required

• Bachelor's degree in Communications, Digital Media, Graphic Design, Marketing, or a related field.
• 3+ years of experience supporting digital communications, content publishing, intranet management, or digital experience design.
• Experience working with enterprise content management systems.
• Strong visual design, digital publishing, and user experience skills.
• Excellent communication, collaboration, and organizational skills.
• Ability to manage multiple priorities in a fast-paced environment.

Preferred

• Experience supporting internal or corporate communications.
• Familiarity with enterprise communication platforms such as Staffbase, Adobe Experience Manager, Interact Software or similar solutions.
• Experience designing enterprise newsletters and digital communication campaigns.
• Knowledge of accessibility standards, analytics, and content governance.
• Experience using AI-powered productivity and creative tools.

Success Measures

• Exceptional digital experiences across the Newsroom and employee communication channels.
• High-quality, timely publishing that improves engagement and content discoverability.
• Strong partnerships with editorial, communications, and business stakeholders.
• Creative, accessible, and user-centered digital experiences.
• Effective use of AI and emerging technologies to improve productivity and innovation.
• Continuous improvement of enterprise communication channels and employee experience.

Pay Transparency

Salary Range: $65,000-$92,500

Overtime eligible: Exempt

Discretionary bonus eligible: Yes

Sales bonus eligible: No

Actual base salary will be determined based on several factors but not limited to individual’s experience, skills, qualifications, and job location. Additionally, employees are eligible for an annual discretionary bonus. In addition to base salary, employees may also be eligible to participate in an incentive program.

Company Overview

At New York Life, our 180-year legacy of purpose and integrity fuels our future. As we evolve into a more technology-, data-, and AI-enabled organization, we remain grounded in the values that drive lasting impact.

Our diverse business portfolio creates opportunities to make a difference across industries and communities—inviting bold thinking, collaborative problem-solving, and purpose-driven innovation. Here, you’ll find the rare balance of long-standing stability and forward momentum, supported by an inclusive team that honors tradition while embracing progress.

As a Fortune 100 mutual company, we offer a place to grow your skills, contribute to meaningful work, and deliver solutions that matter. Your ideas drive what’s next, and your growth powers it.

Our Benefits

We provide a full package of benefits for employees – and have unique offerings for a modern workforce, including leave programs, adoption assistance, and student loan repayment programs. Based on feedback from our employees, we continue to refine and add benefits to our offering, so that you can flourish both inside and outside of work. Click here to discover more about our comprehensive benefit options or visit our NYL Benefits Site.

Our Commitment to Inclusion

At New York Life, fostering an inclusive workplace is fundamental to who we are and how we serve our communities. We have a longstanding commitment to creating an environment where individuals can contribute their best and succeed together. This foundation is rooted in our core values of humanity and integrity, ensuring that every employee feels valued and supported. By embracing a broad range of perspectives and experiences, we achieve greater success and fulfill our promise of providing financial security and peace of mind to families across all communities. Click here to learn more about New York Life’s leadership in this space.

Recognized as one of Fortune’s World’s Most Admired Companies, New York Life is committed to improving local communities through a culture of employee giving and volunteerism, supported by the Foundation. We're proud that due to our mutuality, we operate in the best interests of our policy owners. To learn more about career opportunities at New York Life, please visit the Careers page of www.NewYorkLife.com.

Visit our LinkedIn to see how our employees and agents are leading the industry and impacting communities.

Visit our Newsroom to learn more about how our company is constantly evolving to meet our clients' and employees’ needs.