Channel Operations Associate

New York Life; New York (NY); Hybrid; USD 65,000 - 92,500; Full time

Benefits offered by this job

Leave programs

Adoption assistance

Student loan repayment

Job summary

New York Life is seeking a Channel Operations Associate, Digital Experience, to support the operational delivery of communications across channels and ensure messages reach the right audience at the right time.

You will partner with communications planners, manage high-volume emails in Salesforce Marketing Cloud, and configure audiences with AmpScript/SQL for data-driven personalization. A bachelor’s degree and 3–5 years of digital communications are required.

Qualifications

• Bachelor’s degree in Communications, Marketing, Digital Media or a related major.
• 3–5 years of experience in digital communications, corporate communications, or related discipline.
• Strong project management and organizational skills with the ability to manage competing priorities.
• Detailed knowledge of Salesforce Marketing Cloud at the developer level.
• Proficiency in Microsoft Office Suite (PowerPoint, Word, Copilot, ChatGPT, Excel), HTML, Ampscript, SQL.

Responsibilities

• Partner with communications planners on execution of targeted email communications and coordinate with peers across channels.
• Help manage communications execution across newsletters, InfoCentral, push/mobile, video, and webinars.
• Configure audiences, timing, automation, and delivery workflows.
• Maintain channel calendars, deployment standards, and launch readiness checks.
• Partner on personalization and segmentation with Strategy and AI enablement partners.
• Manage the Workfront incoming email request queue and coordinate daily workflow with nearshore team.

Skills

Detail oriented

Multitask

Project management

Interpersonal skills

Ability to deliver quickly

Education

Bachelor's degree in Communications, Marketing, Digital Media

Tools

Salesforce Marketing Cloud

HTML

Ampscript

SQL

Microsoft Office

Job description

Job Requisition ID: 94436

Location Designation: Hybrid - 3 days per week

Role Overview:

As a Channel Operations Associate, Digital Experience, for the Field Communications team in the Agency business, you will support the operational delivery of communications across channels and ensure messages reach the right audience at the right time.

What You’ll Do:

• Partner with communications planners and business areas on execution of targeted email communications and coordinate with peers across other channels
• Help manage communications execution across newsletters, InfoCentral, push/mobile, video, and webinars.
• Configure audiences, timing, automation, and delivery workflows.
• Maintain channel calendars, deployment standards, and launch readiness checks.
• Partner on personalization and segmentation with Strategy and AI enablement partners
• Manage the Workfront incoming email request queue. Review all incoming metadata and creative assists to verify the completeness before assignment. Coordinate daily workflow with nearshore team to maintain continuous execution cycle.
• Build out high-volume emails within Salesforce Marketing Cloud utilizing the org approved template set and clean HTML.
• Program complex, data-driven personalization components and blocks using AmpScript to pull and personalize content based on subscriber data. Utilize HTML, AmpScript, SQL as personalization tools.
• Actively manage data feeds, update and segment audience data Extensions and Subscriber profile to ensure data hygiene.
• Provide ad-hoc reporting on request by value stream stakeholders. Compile and distribute structured weekly performance metrics and monthly newsletters to internal communication team.
• Manage user roles and permissions, monitor system stability via Salesforce trust site, oversee Installed packages for API integrations.

What You’ll Bring:

• Must be detail oriented, able to handle working on multiple projects in a high volume, fast-paced environment.
• Ability to deliver communications with quick turnarounds on tight deadlines with precision
• Willingness to learn the business to deliver increased value to stakeholders over time
• Strong interpersonal skills
• Bachelor’s degree in Communications, Marketing, Digital Media or a related major
• 3-5 years of experience in digital communications, corporate communications, or related discipline
• Strong project management and organizational skills with the ability to manage competing priorities
• Detailed knowledge of Salesforce Marketing Cloud at the developer level.
• Proficiency in Microsoft Office Suite (PowerPoint, Word, Copilot, ChatGPT, Excel), Salesforce Marketing Cloud, HTML, Ampscript, SQL

Preferred Skills:

• Experience in financial services, insurance, or a field-based distribution model
• Familiarity with Career Agency business structure and advisor/field communications
• Salesforce Certified Platform Foundations
• Salesforce Certified Platform Administrator
• Salesforce Certified Marketing Cloud Engagement Administrator
• Salesforce Certified Marketing Cloud Email Specialist
• Salesforce Certified Marketing Cloud Engagement Foundations
• Salesforce Certified Marketing Cloud Engagement Developer
• Salesforce Certified Agentforce Specialist

Job Level:

LEVELPF2

Pay Transparency

Salary Range: $65,000-$92,500

Overtime eligible: Exempt

Discretionary bonus eligible: Yes

Sales bonus eligible: No

Actual base salary will be determined based on several factors but not limited to individual’s experience, skills, qualifications, and job location. Additionally, employees are eligible for an annual discretionary bonus. In addition to base salary, employees may also be eligible to participate in an incentive program.

Our Benefits

We provide a full package of benefits for employees - and have unique offerings for a modern workforce, including leave programs, adoption assistance, and student loan repayment programs.

Our Commitment to Inclusion

At New York Life, fostering an inclusive workplace is fundamental to who we are and how we serve our communities. We have a longstanding commitment to creating an environment where individuals can contribute their best and succeed together. This foundation is rooted in our core values of humanity and integrity, ensuring that every employee feels valued and supported. By embracing a broad range of perspectives and experiences, we achieve greater success and fulfill our promise of providing financial security and peace of mind to families across all communities.

Recognized as one of Fortune’s World’s Most Admired Companies, New York Life is committed to improving local communities through a culture of employee giving and volunteerism, supported by the Foundation. We're proud that due to our mutuality, we operate in the best interests of our policy owners.