Associate Digital Communications Manager (Remote)

Stryker; Flower Mound (TX); Remote; USD 89,000 - 193,000; Full time

Benefits offered by this job

Health benefits

401(k) plan

Employee Stock Purchase Plan (ESPP)

Life and AD&D insurance

Short-term disability insurance

Job summary

Stryker is seeking an Associate Manager of Digital Communications to lead our division's LinkedIn strategy and collaborate with Marketing Communications and Product Brand teams. You will guide digital channel planning, oversee content development, and champion digital innovation to demonstrate impact and build organizational confidence in new capabilities.

You will drive omnichannel alignment, optimize the digital experience, and lead analytics efforts to track ROI and performance for campaigns

Qualifications

• Bachelor's degree required.
• 6+ years of professional work experience.
• 2+ years of experience with Google Analytics and/or Adobe Analytics and native social media analytics.
• 2+ years of experience with CMS and other digital platforms.
• 2+ years of exp running paid media in LinkedIn Ads Manager and Google Ads.
• 2+ years of experience scheduling, tagging and reporting on content through HootSuite or similar tools.

Responsibilities

• Lead the development and execution of the division's LinkedIn social media strategy.
• Provide strategic counsel on digital channels and oversee integration within broader communications strategies.
• Develop and manage content strategy and calendar for global online presence; oversee content approval.
• Architect digital experiences and customer journeys across programs, video, native, and social to drive engagement and conversions.
• Identify market trends and opportunities; make strategic recommendations to improve customer engagement.
• Represent the digital perspective in project planning, execution, and reviews.

Education

Bachelor's degree

Tools

Google Analytics

Adobe Analytics

CMS

LinkedIn Ads Manager

Google Ads

Hootsuite

Job description

What you will do:

As our Digital Communications Associate Manager will lead the development and execution of the division’s LinkedIn social media strategy, partnering cross-functionally to strengthen brand equity, advance commercialization campaigns, and drive meaningful audience engagement. In close partnership with Marketing Communications and the Product Brand teams, you will provide strategic counsel on digital channels and oversee their integration and implementation within broader communications strategies to support business priorities and campaign objectives. Additionally, you will lead digital transformation initiatives by evaluating emerging platforms and capabilities, developing a business case for adoption, and overseeing implementation and onboarding. Ultimately, as our Associate Digital Communications Manager, you will champion digital innovation by demonstrating impact, sharing successes, and communicating results to build organizational awareness, engagement, and confidence in new digital capabilities.

• Manage our Neurovascular global social media presence. Work with Product Marketing and Marketing Communications teams to ensure alignment with larger omni-channel plan and Annual Marketing Plans develop our content strategy and calendar for our global online presence. Manage the development and approval process for all content. Monitor online presence to ensure community guidelines are successfully adhered to.

• Architect digital experiences, funnels and customer journeys that leverage digital mediums (i.e. Programmatic Display, Video, CTV, Native) and social (organic and paid) that drive to carefully curated landing page experiences that engage and convert

• Identification of market trends, new opportunities, industry standards and best practices. Makes strategic recommendations to improve customer engagement in proactive ways

• Represents the digital perspective with recommendations during project planning, execution, and review phases

• Manage our divisional presence on Stryker.com. Work with Marketing Communications and Product Marketing in the development and creation of new page assets to support our product and divisional level campaigns.

• Manage the functionality of our digital fulfillment system. Continuously look for ways to optimize. Collaborate with Product Marketing to keep site updated and current.

• Partner closely with other Stryker business units and Stryker corporate digital marketing teams to share best practices and implement learnings.

• Develop analytics processes and reporting tools for digital initiatives to track and measure performance, generating business insights and identifying opportunities.

• Serve as business/division representative in Adobe Analytics initiatives and implement best practices to report on digital marketing ROI.

• Support divisional digital-related initiatives, such as CRM, e-commerce, IS Governance Council

• Drive strong working relations between Marketing Communications, Corporate Marketing Operations and IT, advocating the business needs, and driving projects forward through strong digital understanding ensuring alignment among key stakeholders.
• Act as a Brand Implementer, ensuring all work complies with brand guidelines, and upholds communication strategy.
• Maintain and manage the database of customers who have opted to receive our correspondence with objective to increase the size over time.

What you need:

Required:

• Bachelor’s degreeis needed for a qualified applicant.

• 6+ years of professional work experienceis a requirement of the role.

• 2+ years of experience with Google Analytics and/or Adobe Analytics and native social media analytics
• 2+ years of experience with CMS and other digital platforms
• 2+ years of exp running paid media in LinkedIn Ads Manager and Google Ads

• 2+ years of experience scheduling, tagging and reporting on content through HootSuite, or similar social media management tools

Preferred:

• 3+ years of work experience in marketing, marketing communications, digital and social media marketing or related area
• Prior exp implementing or evaluating digital platforms

United States of America Pay Ranges:

• USN: $89,300 - $148,800 USD Annual
• US5: $93,800 - $156,200 USD Annual
• US10: $98,200 - $163,700 USD Annual
• US15: $102,700 - $171,100 USD Annual
• US20: $107,200 - $178,600 USD Annual
• US30: $116,100 - $193,400 USD Annual

Health benefits include: Medical and prescription drug insurance, dental insurance, vision insurance, critical illness insurance, accident insurance, hospital indemnity insurance, personalized healthcare support, wellbeing program and tobacco cessation program. Financial benefits include: Health Savings Account (HSA), Flexible Spending Accounts (FSAs), 401(k) plan, Employee Stock Purchase Plan (ESPP), basic life and AD&D insurance, and short-term disability insurance. Stryker offers innovative products and services in MedSurg, Neurotechnology, Orthopaedics and Spine that help improve patient and healthcare outcomes. Alongside its customers around the world, Stryker impacts more than 150 million patients annually. Depending on customer requirements employees and new hires in sales and field roles that require access to customer accounts as a function of the job may be required to obtain various vaccinations as an essential function of their role.