Associate Customer Sales Lead Snacks - Mid Atlantic Regionals

Campbell Soup Company; United States; On-site; USD 92,000 - 127,000; Full time

Benefits offered by this job

Health insurance

Dental insurance

401(k) plan

Wellness benefits

Job summary

Campbell Soup Company is seeking an Associate Customer Sales Lead in the United States to drive growth across Campbell’s Snacks categories. You will lead integrated growth planning with customers, manage trade investments, and develop promotional strategies while leveraging shopper insights.

The role partners with Sales Strategy, Category Management, Finance, and Marketing to ensure best-in-class execution and to maximize volume, profit, and share.

Qualifications

• Bachelor's degree required and 3+ years of CPG industry Sales or Category Management experience preferred.
• Strong analytical and quantitative skills; able to pull and interpret data.
• Excellent communication and negotiation abilities; build influence with customers.

Responsibilities

• Lead the integrated growth planning process and annual strategic plan with the customer.
• Develop and implement trade promotion strategies and tactical plans.
• Monitor and update customer business plans, trade budgets, and investments.
• Link consumer and shopper insights to opportunities and drive portfolio performance.
• Collaborate with Sales Strategy, Category Management, Finance, and Supply Chain to execute in market.

Skills

Strong analytical thinking

Negotiation

Interpersonal skills

Written and verbal communication

Problem solving

Education

Bachelor's Degree in a related field

Tools

Syndicated data tools (IRI/Nielsen)

Job description

Since 1869, we've connected people through food they love. We’re proud to be stewards of amazing brands that people trust. Our portfolio includes the iconic Campbell’s brand, as well as Cape Cod, Chunky, Goldfish, Kettle Brand, Lance, Late July, Pacific Foods, Pepperidge Farm, Prego, Pace, Rao’s Homemade, Snack Factory, Snyder’s of Hanover. Swanson, and V8. Here, you will make a difference every day. You will be supported to build a rewarding career with opportunities to grow, innovate and inspire. Make history with us.

Why Campbell’s… Benefits begin on day one and include medical, dental, short and long-term disability, AD&D, and life insurance (for individual, families, and domestic partners). Employees are eligible for our matching 401(k) plan and can enroll on the first day of employment with immediate vesting. Campbell’s offers unlimited sick time along with paid time off and holiday pay. If in WHQ – free access to the fitness center. Access to on-site day care (operated by Bright Horizons) and company store. Giving back to the communities where our employees work and live is very important to Campbell’s. Our “Campbell’s Cares” program matches employee donations and/or volunteer activity up to $1,500 annually. Campbell’s has a variety of Employee Resource Groups (ERGs) to support employees.

General Summary

The Associate Customer Sales Lead is responsible for the development and implementation of integrated growth and joint business planning to drive net sales, profit, volume and share growth across assigned Campbell’s Snacks categories.

Responsibilities include proactively managing, monitoring, evaluating and updating customer business plans, trade investments, forecasts and portfolio performance to meet sales objectives. The role implements Campbell brand strategies and tactics with the customer by working closely with key decision makers and leveraging shopper insights, category management practices and Distribution, Shelving, Merchandising and Pricing principles. The Associate Customer Sales Lead also partners cross-functionally with Sales Strategy, Category Management, Finance, Customer Marketing, Supply Chain and Field Operations to ensure best-in-class execution in market.

Principal Responsibilities

• Lead the integrated growth planning process and annual strategic plan with the customer.
• Utilize the sales planning tool, E4 system and customer investment system to create optimal customer plans to drive portfolio performance.
• Develop and implement trade promotion strategies and tactical plans with the customer to support higher ROI activities.
• Proactively monitor and update the customer’s overall business plan, including managing trade budgets, spending, deductions and volume, to achieve sales objectives versus plan.
• Utilize shopper insights, all available data, and category management practices to proactively link consumer and shopper trends to customer opportunities.
• Leverage Shopper Insights and Category Management resources appropriately.
• Leverage Sales Strategy, Customer Marketing and brand resources to develop and implement collaborative marketing programs in alignment with brand and customer strategies, while tracking progress on new items and initiatives.
• Conduct post event analysis to evaluate promotional volume, consumption, profit and spending results versus plan and leverage findings to maximize future promotional opportunities.
• Conduct category business reviews, leveraging loyalty and syndicated data, to discuss the state of the business, consumer trends, key business drivers and incremental opportunities.
• Understand Campbell brand strategies and tactics and implement them by working closely with the customer’s key decision makers, including buyers, category managers, merchandising leaders and marketing teams.
• Develop accurate monthly forecasts to maximize supply chain efficiencies and trade rate by tracking deliveries, shipments, consumption data and inventory changes.
• Proactively identify potential risks or threats to monthly forecasts.
• Sell in new items to the customer and work with key customer personnel to achieve optimal distribution.
• Manage and lead cross portfolio platforms to drive volume, profit and share growth. These platforms include but are not limited to: Back to School, Holiday, Big Game and Summer.
• Identify profitable opportunities to grow incremental volume and in-line space.
• Leverage shelf solutions to drive retail availability and additional product placements in store, and provide direction to Retail on how to implement customer-specific plans at store level.
• Proactively monitor and manage DSMP principles and lead the customer in the execution of category assessments.

Job Complexity

Assess the customer’s competitive position, behaviors and strategies and understand how they align with Campbell Snacks portfolio strategic goals to determine the appropriate investment strategy, including use of trade, customer marketing and integrated marketing equities, to support revenue, profit and share growth. Develop productive working relationships with key decision makers at various levels within the customer’s organizational structure. Manage numerous key customer touch points and partner cross-functionally within the sales organization, including Finance, Category Management, Sales Strategy, Customer Marketing, Supply Chain and Field Operations. Manage trade funding in accordance with company standards and maintain a working knowledge of syndicated databases and technical tools to leverage data effectively. Develops foundational knowledge of P&L management, trade, forecasting and customer investment planning, progressing from guided learning to mastering these capabilities and applying them independently in the role.

Job Specifications

• Bachelor's Degree 3+ years of CPG industry Sales and/or Category Management experience preferred.
• Strong problem-solving skills.
• Technical skills, including ability to pull and use syndicated data, such as IRI or Nielsen.
• Category and brand knowledge preferred.
• Strong analytical thinking and analysis capability.
• Strong interpersonal and influencing skills, including ability to penetrate and conduct meetings at high levels.
• Negotiation skills.
• Strong written and verbal communication skills.
• Knowledge of Supply Chain operations preferred.
• Experience managing a DSD business preferred.
• This position requires travel for customer meetings, Camden World Headquarters and market visits as needed.

Compensation and Benefits

The target base salary range for this full-time, salaried position is between $92,000-$126,500 Individual base pay depends on work location and additional factors such as experience, job-related skills, and relevant education or training. Total pay may include other forms of compensation. In addition, we offer competitive health, dental, 401k and wellness benefits beginning on the first day of employment. Please ask your Talent Acquisition Partner for more information about our total rewards package.

The Company is committed to providing equal opportunity for employees and qualified applicants in all aspects of the employment relationship, including consideration for employment, without regard to race, color, sex, sexual orientation, gender identity, national origin, citizenship, marital status, protected veteran status, disability, age, religion, or any other classification protected by law.