Customer Sales Lead

The Campbell's Company; Camden (NJ); On-site; USD 118,000 - 162,000; Full time

Benefits offered by this job

Health insurance

Dental insurance

Short-term disability

Long-term disability

AD&D

Life insurance

401k with company match

Paid time off

Holiday pay

On-site day care

Job summary

Campbell’s is seeking a C-Store Customer Sales Lead to develop and execute strategic plans with major retailers and wholesalers in the Midwest. You will manage multiple brands and work with DSD teams to grow distribution, volume, and profitability across the Convenience Store channel.

You will collaborate with Marketing, Category Management, and Supply Chain to deliver category leadership and insights. Requires a Bachelor’s degree and 6+ years of sales experience, travel 10–20%.

Qualifications

• Strong analytical, organizational, verbal, and written communication skills.
• Experience with trade fund management and financial acumen.
• Ability to influence, negotiate, and present at senior customer levels.
• Experience using e4 or comparable trade planning systems.

Responsibilities

• Deliver annual operating plans for sales, profit, and trade management across assigned accounts.
• Develop, monitor, and adjust customer business plans to meet growth targets.
• Identify and cultivate new customer relationships for incremental volume.
• Sell in new products and secure optimal distribution across networks.
• Attend and support key customer trade shows to drive distribution opportunities.
• Lead broker partners and coordinate with Marketing, Category Management, and Supply Chain.

Skills

Analytical skills

Communication skills

Financial acumen

Negotiation abilities

Presentation skills

Education

Bachelor’s degree

Tools

e4 trade planning system

Job description

Since 1869 we've connected people through food they love. We’re proud to be stewards of amazing brands that people trust. Our portfolio includes the iconic Campbell’s brand, as well as Michael Angelo’s, Pace, Pacific Foods, Prego, Rao’s Homemade, Swanson, and V8. In our Snacks division, we have brands like Cape Cod, Goldfish, Kettle Brand, Lance, Late July, Pepperidge Farm, Snack Factory, and Snyder’s of Hanover. Here, you will make a difference every day. You will be supported to build a rewarding career with opportunities to grow, innovate and inspire. Make history with us.

Why Campbell’s… Benefits begin on day one and include medical, dental, short and long-term disability, AD&D, and life insurance (for individual, families, and domestic partners). Employees are eligible for our matching 401(k) plan and can enroll on the first day of employment with immediate vesting. Campbell’s offers unlimited sick time along with paid time off and holiday pay. If in WHQ – free access to the fitness center. Access to on-site day care (operated by Bright Horizons) and company store. Giving back to the communities where our employees work and live is very important to Campbell’s. Our “Campbell’s Cares” program matches employee donations and/or volunteer activity up to $1,500 annually. Campbell’s has a variety of Employee Resource Groups (ERGs) to support employees.

HOW YOU WILL MAKE HISTORY HERE…

The C-Store Customer Sales Lead is responsible for leading the development and execution of customer business plans across key Retailers and Wholesalers within the Midwest Region. This role manages all Campbell’s Snacks categories and brands, partnering closely with DSD teams where IDP coverage exists. You will proactively manage, monitor, evaluate, and update customer business plans to achieve or exceed volume, trade, profit, and share objectives while identifying opportunities for distribution growth.

You will serve as a strategic business partner to customers, broker partners, and internal stakeholders by implementing category, brand, and channel strategies that drive sustainable growth across the Convenience Store channel.

WHAT YOU WILL DO…

Customer & Business Management

• Deliver annual operating plans for sales, profit, and trade management across assigned Retail and Wholesaler accounts.
• Develop, monitor, and adjust customer business plans to achieve sales, volume, share, and profitability objectives.
• Identify and cultivate new customer relationships to drive incremental volume growth.
• Sell in new products and secure optimal distribution across customer networks.
• Attend and support key customer trade shows to drive distribution opportunities and business growth.

Trade & Promotional Management

• Manage trade funding and promotional investments in accordance with company standards.
• Monitor trade budgets, spending, and volume performance through e4 or comparable trade planning systems.
• Develop and execute promotional strategies that balance customer profitability with shopper value.
• Conduct post-promotional analyses to evaluate volume, profit, spending, and consumption results, applying learnings to future initiatives.

Category Leadership & Insights

• Lead category business reviews and strategy discussions focused on market trends, consumer insights, business drivers, and growth opportunities.
• Leverage syndicated data (IRI/Nielsen) and category resources to identify opportunities and develop customer-specific solutions.
• Utilize retailer and shopper insights to develop localized assortment, pricing, and merchandising strategies.

Forecasting & Execution

• Develop accurate monthly forecasts through shipment, consumption, inventory, and demand analysis.
• Identify and communicate risks that may impact forecast accuracy or customer performance.
• Drive distribution growth, shelf presence, and in-stock performance across multiple route-to-market models, including wholesalers, distributors, and limited DSD environments.
• Partner with field sales and route-to-market teams to improve execution and reduce out-of-stock situations.

Cross-Functional & Broker Leadership

• Lead, communicate, and monitor the performance of third-party broker partners.
• Collaborate with Marketing, Customer Marketing, Category Management, Supply Chain, Sales Planning, and Brand teams to commercialize customer solutions.
• Represent customer and market needs internally by elevating operational challenges, execution barriers, and growth opportunities.
• Monitor competitive activity and adapt selling and merchandising strategies to protect and grow market share.

What Success Looks Like

• Increased distribution, visibility, and reorder consistency across Convenience Store accounts.
• Simplified execution through focused assortments, merchandising standards, and scalable selling strategies.
• Strong retailer and wholesaler relationships built on responsiveness, trust, and consistent delivery of results.
• Sustainable growth in sales, market share, and profitability.

WHO YOU WILL WORK WITH…

This role requires extensive collaboration with both external customers and internal cross-functional partners to drive business growth and execution across the Convenience Store channel. Externally, you will partner with national and regional convenience store retailers, wholesalers, distributor partners, third-party broker organizations, and key customer decision-makers to develop and execute strategic business plans, drive distribution growth, and deliver sales objectives.

Internally, you will work closely with teams across Sales Planning, Marketing, Brand Management, Customer Marketing, Category Management, Insights, Supply Chain, Customer Service, Finance, Omni Commerce, Field Sales, and Customer Strategy. You will also engage with corporate headquarters stakeholders to align customer plans with broader business objectives, ensure operational excellence, and deliver integrated solutions that support sustainable growth for both Campbell’s and its customers.

WHAT YOU WILL BRING TO THE TABLE… (MUST HAVE)

• Bachelor’s degree required.
• 6+ years of sales experience, with C-Store experience preferred.
• Experience using e4 or a comparable trade demand planning system.
• Strong financial acumen and trade fund management experience.
• Proven analytical, organizational, verbal, and written communication skills.
• Strong problem-solving and critical thinking abilities.
• Experience leveraging syndicated data sources such as IRI and Nielsen.
• Ability to effectively influence, negotiate, and present at senior customer levels.
• Strong interpersonal and relationship-building skills.
• Ability to manage multiple priorities and stakeholders in a fast-paced environment.
• Self-directed, detail-oriented, and quick to adapt to changing business needs.
• Entrepreneurial mindset with demonstrated flexibility, agility, and resilience.
• Ability to develop accurate sales forecasts and identify business risks and opportunities.
• Must reside within the Midwest region; preferred locations include Texas, Oklahoma, or the Kansas City area.
• Ability to travel approximately 10-20%.

IT WOULD BE GREAT IF YOU HAVE… (NICE TO HAVE)

• Convenience Store channel experience.
• Broker management experience.
• Strong category management and brand management knowledge.
• Knowledge of supply chain operations and logistics.
• P&L management experience.
• Experience working within Consumer Packaged Goods (CPG), food, beverage, or snack categories.
• Experience managing complex route-to-market environments involving distributors and wholesalers.

Compensation and Benefits: The target base salary range for this full-time, salaried position is between $117,600-$161,700. Individual base pay depends on work location and additional factors such as experience, job-related skills, and relevant education or training. Total pay may include other forms of compensation. In addition, we offer competitive health, dental, 401k and wellness benefits beginning on the first day of employment. Please ask your Talent Acquisition Partner for more information about our total rewards package.

The Company is committed to providing equal opportunity for employees and qualified applicants in all aspects of the employment relationship, including consideration for employment, without regard to race, color, sex, sexual orientation, gender identity, national origin, citizenship, marital status, protected veteran status, disability, age, religion, or any other classification protected by law.