Associate Creator Operations Manager - TikTok LIVE

TikTok; Los Angeles (CA); On-site; MXN 600,000 - 900,000; Full time

Job summary

TikTok LIVE is seeking a Creator Programs Manager to lead scalable initiatives that onboard, educate, and activate creators, driving growth and retention across LATAM markets. You will design incentive campaigns, partner with cross-functional teams, and deliver data-driven insights to shape strategy.

Join a fast-paced, globally connected team working with creators, agencies, and partner organizations to build engaging experiences on the TikTok LIVE platform.

Qualifications

• 1+ years of experience in content or user operations, creator/influencer management, or digital marketing within a platform or agency environment.
• Proven ability to design and scale creator or content programs.
• Strong analytical skills with a data-driven mindset; experience with funnel analysis and retention modeling.
• Track record of success in managing creator/influencer lifecycles and engagement strategies.
• Hands-on, resourceful, and comfortable working in a fast-paced, evolving environment.
• Excellent communication, organizational, and problem-solving skills.
• Fluency in English and Spanish, both written and spoken, to communicate with external stakeholders in LATAM.

Responsibilities

• Develop and execute scalable creator programs to onboard, educate, and activate TikTok LIVE creators, driving sustainable platform growth.
• Design and implement incentive programs, campaigns, and reward systems to boost creator participation and improve retention rates.
• Craft tailored content and growth strategies targeting diverse creator segments to maximize performance across tiers.
• Collaborate closely with cross-functional teams—including Partnerships, Campaigns, Product, and Strategy—to align on creator growth initiatives.
• Partner with vendors and internal teams to create creator toolkits, educational materials, and training resources.
• Monitor and analyze creator funnel metrics (onboarding, activity, retention) to identify friction points and optimize operational workflows.
• Act as the primary source of creator insights, delivering data-driven recommendations to influence strategy and business decisions.

Skills

Creator/influencer management

Content program design

Data-driven analytics

Retention modeling

Cross-functional collaboration

Bilingual - English & Spanish

Job description

Responsibilities

About TikTok LIVE

TikTok LIVE's mission is to work hand-in-hand with creators & influencers, agencies, and partner organizations to build an environment that connects communities in real time, enabling meaningful and interactive connections around the globe.

What You'll Do

• Develop and execute scalable creator programs to onboard, educate, and activate TikTok LIVE creators, driving sustainable platform growth.
• Design and implement incentive programs, campaigns, and reward systems to boost creator participation and improve retention rates.
• Craft tailored content and growth strategies targeting diverse creator segments to maximize performance across tiers.
• Collaborate closely with cross‑functional teams—including Partnerships, Campaigns, Product, and Strategy—to align on creator growth initiatives.
• Partner with vendors and internal teams to create creator toolkits, educational materials, and training resources.
• Monitor and analyze creator funnel metrics (onboarding, activity, retention) to identify friction points and optimize operational workflows.
• Act as the primary source of creator insights, delivering data‑driven recommendations to influence strategy and business decisions.

Qualifications

Minimum Qualifications:

• 1+ years of experience in content or user operations, creator/influencer management, or digital marketing within a platform or agency environment.
• Proven ability to design and scale creator or content programs.
• Strong analytical skills with a data‑driven mindset; experience with funnel analysis and retention modeling.
• Track record of success in managing creator/influencer lifecycles and engagement strategies.
• Hands‑on, resourceful, and comfortable working in a fast‑paced, evolving environment.
• Excellent communication, organizational, and problem‑solving skills.
• Fluency in English and Spanish, both written and spoken, to communicate with external stakeholders in LATAM.

Preferred Qualifications:

• Deep understanding of the creator economy, live streaming, and emerging content trends.
• Experience working on community‑driven platforms or with live content formats.
• Strong business acumen and stakeholder management skills, with the ability to influence cross‑functional teams.

About TikTok

TikTok is the leading destination for short‑form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us

Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.

We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

TikTok Accommodation

TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request