Associate Creative Director, Design - Brand & Motion Lead

Genius AI (HearstLab); New York (NY); On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Health insurance

Flexible PTO

Lunch stipend NYC/SF

Wellness platform

Development stipend

5-year stipend

401k from day 1

Dependent Care FSA

Parental leave

Fertility benefits

Job summary

Genius AI (HearstLab) is seeking a Design Lead or Associate Creative Director to shape a brand’s visual identity with strong branding, visual design, and motion capabilities. You will mentor designers, collaborate with product, events, and marketing teams, and drive creative strategies for performance campaigns and brand programs.

You’ll oversee identity systems, direct high-impact campaigns, and push the boundaries of branding using AI-enhanced workflows while ensuring editorial quality and

Qualifications

• 7+ years of branding and visual design with a strong portfolio.
• Proven ability to lead cross-functional teams and communicate with stakeholders.
• Brand in-house and/or agency experience preferred.
• Expert in Figma and up-to-date with design tools, trends, and AI-assisted design.
• Strong understanding of design systems and typography, color, and layout.

Responsibilities

• Lead creative projects across brand marketing, web, performance, event design, art direction of photography and illustration, and video.
• Create and evolve brand and visual identity systems that are scalable and impactful.
• Translate concepts into high-quality visual assets for digital and physical touchpoints.
• Leverage AI-powered design tools to accelerate workflows and spark concepts.
• Design with motion and video principles in mind.
• Collaborate with cross-functional teams to deliver cohesive, brand-aligned creative.
• Maintain pixel-perfect attention to detail while moving quickly.
• Uplevel our brand by combining aesthetics from tech with health, beauty & wellness worlds.

Skills

Branding & visual design

Motion design

Cross-functional communication

Design systems

Typography & color

Tools

Figma

After Effects

Jitter

Job description

Genius AI (HearstLab) is seeking a Design Lead or Associate Creative Director to shape a brand’s visual identity with strong branding, visual design, and motion capabilities. You will mentor designers, collaborate with product, events, and marketing teams, and drive creative strategies for performance campaigns and brand programs.

You’ll oversee identity systems, direct high-impact campaigns, and push the boundaries of branding using AI-enhanced workflows while ensuring editorial quality and