Associate Creative Director, Design

Genius AI (HearstLab); New York (NY); On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Health insurance

Flexible PTO

Lunch stipend NYC/SF

Wellness platform

Development stipend

5-year stipend

401k from day 1

Dependent Care FSA

Parental leave

Fertility benefits

Job summary

Genius AI (HearstLab) is seeking a Design Lead or Associate Creative Director to shape a brand’s visual identity with strong branding, visual design, and motion capabilities. You will mentor designers, collaborate with product, events, and marketing teams, and drive creative strategies for performance campaigns and brand programs.

You’ll oversee identity systems, direct high-impact campaigns, and push the boundaries of branding using AI-enhanced workflows while ensuring editorial quality and

Qualifications

• 7+ years of branding and visual design with a strong portfolio.
• Proven ability to lead cross-functional teams and communicate with stakeholders.
• Brand in-house and/or agency experience preferred.
• Expert in Figma and up-to-date with design tools, trends, and AI-assisted design.
• Strong understanding of design systems and typography, color, and layout.

Responsibilities

• Lead creative projects across brand marketing, web, performance, event design, art direction of photography and illustration, and video.
• Create and evolve brand and visual identity systems that are scalable and impactful.
• Translate concepts into high-quality visual assets for digital and physical touchpoints.
• Leverage AI-powered design tools to accelerate workflows and spark concepts.
• Design with motion and video principles in mind.
• Collaborate with cross-functional teams to deliver cohesive, brand-aligned creative.
• Maintain pixel-perfect attention to detail while moving quickly.
• Uplevel our brand by combining aesthetics from tech with health, beauty & wellness worlds.

Skills

Branding & visual design

Motion design

Cross-functional communication

Design systems

Typography & color

Tools

Figma

After Effects

Jitter

Job description

Genius AI is seeking a Design Lead or Associate Creative Director (ACD), Design with deep expertise in branding, visual design, and a strong creative vision. This role is ideal for a conceptual thinker who excels at shaping a brand’s visual identity and art directing large-scale campaigns, with a keen eye for motion design and video. You will play a strategic and technical role in shaping our brand as we grow, mentoring designers and collaborating cross-functionally to turn business goals into creative strategies across performance campaigns, brand programs, and more.

Responsibilities will include:

• Lead creative projects across brand marketing, web, performance, event design, art direction of photography and illustration, and video
• Create and evolve brand and visual identity systems that are scalable and impactful
• Translate concepts into high-quality visual assets for both digital and physical touchpoints
• Leverage AI-powered design tools to accelerate creative workflows, explore concepts faster, and push the boundaries of our brand
• Design with motion and video principles in mind
• Collaborate with cross-functional teams (brand marketing, performance marketing, product, events) to deliver cohesive, brand-aligned creative
• Maintain pixel-perfect attention to detail while moving quickly
• Uplevel our brand by combining aesthetics from the tech and the health, beauty & wellness worlds

You’re a great fit if you:

• Have 7+ years of experience in branding and visual design, with a strong portfolio
• Possess strong cross-functional stakeholder communication skills
• Have brand in-house and/or agency experience (preferred)
• Are an expert in Figma and up to date on modern design tools, trends, and best practices, including AI-assisted design tools
• Are comfortable integrating AI into your creative process to increase output quality and velocity, while maintaining a strong editorial eye and brand point of view
• Have a strong understanding of design systems and how to apply them across channels
• Have an exceptional eye for typography, color, layout, and overall visual craft
• Bonus: Proficiency in Jitter, After Effects, or similar motion tools

Benefits & Perks

• Competitive health & dental insurance options, effective on your first day of employment
• Flexible PTO
• In-office lunch twice per week for NYC and SF employees, plus late night dinner stipends
• Access to Wellhub, a corporate wellness platform with discounted gym memberships, fitness classes, and mental health resources
• Annual stipend for professional development and continued learning
• High performers at 5 years receive a generous stipend to use however you recharge best
• 401k benefit: employees are eligible to contribute starting day 1 of employment
• Dependent Care FSA
• Paid parental leave
• Fertility and adoption benefits via Carrot and Kindbody

Genius AI is committed to creating a workplace where all employees feel supported and empowered to do their best work. Genius AI is proud to be an Equal Opportunity and Affinitive Action Employer.