Graphic Designer / Visual Designer (NYC)

Bask Health; New York (NY); On-site; USD 80,000 - 120,000; Full time

Job summary

Bask Health is seeking a Visual Designer to lead our visual identity across web, marketing, and product. You will craft typography, illustration, and layout that resonate with our AI-first approach. You’ll collaborate with design-focused engineers and marketing, turning concepts into high-quality assets for the website, campaigns, social media, and emails.

A passion for craft and product sense is key. Based in New York, you’ll experiment with banners, typography, and motion, while iterating with

Qualifications

• Proficient in Figma and web visuals.
• Strong copy sense to convey ideas through headlines and visuals.
• Experience with product-led SaaS marketing and design.
• Basic HTML/CSS, comfortable making small edits in code.
• Curious about video and ready to grow this area.

Responsibilities

• Define and shape our visual identity across web presence, marketing channels, and product.
• Collaborate across marketing initiatives; deliver high-quality assets from website to emails.
• Brainstorm creative campaigns and new content formats beyond standard deliverables.
• Work AI-first: use prompts and tools to draft and refine outputs.
• Test work with real users and stakeholders and iterate based on feedback.
• Document prompts and workflows to raise the bar team-wide.

Skills

Copywriting intuition

Ambiguity ownership

Open collaboration

Video experimentation

Tools

Figma

HTML/CSS basics

Job description

At Bask Health, every role is AI-first. Work starts in an LLM to clarify intent and context, moves into the right tools to explore and execute, is tested with real users and stakeholders, and is continuously refined as we learn. AI and self-serve research are default parts of how we work, not side experiments.

We are looking for people who take full ownership of their work, treat AI as a real collaborator, and care deeply about building a company that meaningfully improves how healthcare is delivered.

We’re looking for a Visual Designer to bring this mindset to all our growth, marketing, and sales initiatives. The ideal candidate will have strong creative skills and a portfolio of work which demonstrates their passion for illustrative design and typography. This candidate will have experiences in working with numerous different design platforms such as digital and print forms.

What you'll do

• Define and shape our visual identity across our web presence, marketing channels, and product.
• Work closely with all our marketing initiatives big and small. This means executing to a high standard across everything from our website to sales collateral, social media assets, and email campaigns.
• Help us come up with creative ways to reach our audience. We’d expect you not just to help us ship quickly at a high-quality bar, but to help us figure out what we do in the first place. It might be a new kind of campaign, a content series, a set of events – you name it, the less conventional, the better.
• Work AI-first: Use LLMs as your starting point — to clarify thinking, draft output, research problems, and move faster. Apply your own judgment to refine quality and make it count.
• Validate and iterate: Test your work with real users and stakeholders. Use what you learn to improve before problems become patterns.
• Share AI-native workflows: Document prompts, processes, and workflows that work. Share them across your team so we raise the bar together.

This is a great fit if you…

• Are excited about working in a company with design-focused engineers & founders, and a culture where craft and product sense play an important role. The level of attention on design work can understandably be daunting for some folks – we’d want you to be excited about it.
• Feel comfortable taking ownership of ambiguity. You should be happy with a bit of chaos and adrenaline that comes from being in a fast-moving product team.
• Prefer working in the open and default to sharing early and often. You seek input from the team vs iterating on your own and presenting only your final design.

This won't be the right role if you…

• Want a clear roadmap, with clearly scoped projects and tickets. We're early, growing quickly, and things are messy.
• Want to focus on how things look, rather than how they perform (in addition to how they look). We're looking for someone who is excited about metrics-driven experimentation while preserving a strong sense of taste.
• Want to only work on product. While you'll be joining a very product-centric culture and working closely alongside the product team, your role will predominantly be designing how we communicate the product, not the product itself.
• Expect all the perks of a big company. We’re a seed-stage startup and are competitive in what we offer at our stage, but it’s a different role and opportunity than working at an established tech company.
• This is NOT a UI/UX position

Requirements

• Feel at home working in Figma. You should be very comfortable making things on the web and obsess over making things look and feel great.
• Have an intuitive sense for good copy and how it can effectively convey an idea. You should be able to tell when a few changes to a headline really make a page sing and how words and visuals play together.
• Have worked for product-led companies, ideally in SaaS. You should have an intuitive sense of how products like ours look and how they are marketed.
• Ideally know your way around HTML and CSS a bit. We don’t expect you to be an expert by any stretch, but you should be comfortable fixing background colours in a pull request on Github.
• Ideally have experimented with video a bit and are excited to grow this area of your skill set.