Associate Creative Director & Copywriter (Hybrid)

Golin Ketchum; Washington (District of Columbia); On-site; USD 100,000 - 115,000; Full time

Job summary

Golin Ketchum is searching for an Associate Creative Director, Copywriter to join our Public Sector & Government team. You will create content, copy and editorial calendars, and contribute to concept direction across accounts.

Draft social content, blogs, scripts, and brand messaging, ensuring voice is consistent with strategy and platforms. Minimum 7+ years of writing experience, a bachelor’s degree, excellent editing and proofreading, and a strong grasp of major social platforms are required.

Qualifications

• Minimum of 7+ years of professional writing experience in public health on major social platforms.
• Bachelor's degree preferred.
• Excellent writing, copyediting, and proofreading skills across a variety of topics and channels.
• A strong grasp of the current social landscape including platform capabilities, trends, and best practices for each major social platform.
• Demonstrated book of previous social content.
• Ability to craft and tell a good story.

Responsibilities

• The primary focus is to create content, copy, and editorial calendars for client needs; and contribute to conceptual and copy direction on assigned accounts, both at the day-to-day and strategic level
• Write content concepts and bring to life creative ideas
• Develop copy content for account(s) that are in line with the brand voice and strategy relating to products and/or clients, utilizing language that is compelling in pop culture and the internet, distinctive and in sync with art/graphics that may be used
• Draft social content as well as longer-form assignments (blog posts, website content, scripts, brand messaging)
• Support creation of social playbooks, helping to develop personas, brand voice & tone, community manager response scripts, etc.
• Work closely with the creative team to ensure visual concepts and copy are cohesive, and tailored to best practices on individual social channels & platforms
• Assist with research for creative campaign assets for new business opportunities
• Translate trends, technologies, and metrics into understandable and easily digestible new business presentations
• Additional duties and project management responsibilities as assigned

Skills

Professional writing

Copyediting

Proofreading

Social media knowledge

Storytelling

Education

Bachelor's degree

Job description

Golin Ketchum is searching for an Associate Creative Director, Copywriter to join our Public Sector & Government team. You will create content, copy and editorial calendars, and contribute to concept direction across accounts.

Draft social content, blogs, scripts, and brand messaging, ensuring voice is consistent with strategy and platforms. Minimum 7+ years of writing experience, a bachelor’s degree, excellent editing and proofreading, and a strong grasp of major social platforms are required.