Associate Director, Creative—Social & Narrative

Publicis Groupe; Boston (MA); On-site; USD 106,780 - 163,632; Full time

Benefits offered by this job

Medical coverage

Dental

Vision

Disability insurance

401(k)

Parental leave

Family care leave

Tuition reimbursement

Flexible time off

Job summary

Publicis Groupe agency Digitas seeks a senior writer with a strong social writing background to lead the development and execution of socially led work across large campaigns and day-to-day projects. You’ll leverage strategic insights and storytelling to shape ideas while collaborating with strategy, media, DnA and tech teams.

The role values a writing-focused background, an understanding of art direction and copywriting, and the ability to sell ideas across multi-channel platforms.

Qualifications

• Four-year degree and at least six years at a competitive creative agency. Work should include strong social experience, demonstrating an understanding of writing specifically for social, and a track record of successful creative work, along with experience working on cross-channel campaigns.
• Experience working on clients in heavily regulated industries is a plus.
• Energy, a sense of humor, and an open and curious mind — yes, these things really do matter. So does being straightforward, candid and, above all, respectful — of the work and your peers.
• Awards are a nice bonus, but original breakthrough ideas and real creative problem-solving are even better.
• Familiarity with prompt-based interaction and commonly used generative AI tools (e.g., ChatGPT, Google Gemini, DALL·E, Midjourney) is a plus, especially for tasks like ideation, research, or content generation.
• An understanding of the nuances between social platforms, from Instagram and Facebook to TikTok and LinkedIn (and everything in between)

Responsibilities

• Help lead teams in the development and execution of socially led work that spans across large-scale social campaigns to smaller day-to-day projects, and could include multi-channel work that spans all things digital.
• Understand the value of strategic insights, experiences and storytelling to create and sell your ideas.
• While this role is specifically for candidates with a writing background, an appreciation and understanding of the craft (both art direction and copywriting) is a must.
• Partner with agency capabilities including strategy, media, DnA and tech to help inform the work.
• Build relationships internally and externally.

Skills

Social writing

Copywriting

Storytelling

Cross-channel campaigns

Strategic insights

Education

Bachelor's degree

Tools

ChatGPT

Google Gemini

DALL·E

Midjourney

Job description

Publicis Groupe agency Digitas seeks a senior writer with a strong social writing background to lead the development and execution of socially led work across large campaigns and day-to-day projects. You’ll leverage strategic insights and storytelling to shape ideas while collaborating with strategy, media, DnA and tech teams.

The role values a writing-focused background, an understanding of art direction and copywriting, and the ability to sell ideas across multi-channel platforms.