Associate Creative Director, Copy — Hybrid NYC

Content Creators; New York (NY); Hybrid; USD 150,000 - 162,000; Full time

Benefits offered by this job

401(k) match

HSA funding

Wellness reimbursement

Sustainable home improvements

Tuition reimbursement

Job summary

Gen Studio in New York is seeking an Associate Creative Director, Copy to lead copy and conceptual thinking within this integrated team. The role will shape campaign ideas across Gen’s consumer brands, set the standard for writing and messaging, and ensure creative work remains connected from the business brief through every customer touchpoint and final delivery.

You will partner with Creative Directors, Art Directors, designers, producers, strategists and external partners to carry work from

Qualifications

• Substantial copywriting and creative concepting experience within an agency, in-house studio or consumer brand environment.
• Experience at Associate Creative Director level or senior copy lead with responsibility for creative direction and team development.
• Ability to develop a creative platform from a brief and carry it consistently across channels.
• Experience writing across brand, product, advertising, digital, social and integrated campaigns.
• Comfort presenting work to senior stakeholders.
• Experience directing and reviewing the work of copywriters and other creative partners.
• Ability to balance creative ambition with commercial objectives, audience needs and delivery requirements.
• Comfort working with legal, compliance and structured review processes.
• Experience in consumer technology, financial services, cybersecurity or regulated industries is useful but not required.
• Portfolio demonstrating conceptual thinking and finished copy across formats and channels.

Responsibilities

• Lead copy and conceptual development across brand, product and integrated marketing campaigns.
• Develop campaign platforms, messaging frameworks, creative territories and channel-specific copy.
• Write and oversee headlines, scripts, social copy, digital advertising and other long- and short-form work.
• Translate business, brand and product objectives into clear creative ideas and messaging.
• Partner with Creative Directors and Art Directors to ensure cohesive concepts across copy, design, motion and production.
• Lead creative reviews and provide clear direction to writers and cross-functional partners.
• Present concepts and recommendations to senior marketing and business stakeholders.
• Protect core ideas while incorporating feedback and meeting legal and compliance requirements.
• Guide work from brief through production and final delivery.
• Manage multiple campaigns and workstreams with consistency and quality.
• Support and develop copywriters through feedback, coaching and day-to-day direction.
• Partner with agencies and production partners when needed.
• Contribute to testing and iteration with different concepts and copy variations.
• Stay current on consumer behavior, platform changes, and AI-assisted creative developments.

Skills

Copywriting

Campaign platform development

Creative concepting

Creative direction

Senior stakeholder presentation

Cross-functional collaboration

AI-assisted tools (responsible use)

Audience & brand alignment

Job description

Gen Studio in New York is seeking an Associate Creative Director, Copy to lead copy and conceptual thinking within this integrated team. The role will shape campaign ideas across Gen’s consumer brands, set the standard for writing and messaging, and ensure creative work remains connected from the business brief through every customer touchpoint and final delivery.

You will partner with Creative Directors, Art Directors, designers, producers, strategists and external partners to carry work from