Associate Creative Director, Copy

WOLVERINE WORLDWIDE INC; Rockford (MI); On-site; USD 85,000 - 110,000; Full time

Job summary

WOLVERINE WORLDWIDE INC in Rockford, MI is seeking an Associate Creative Director, Copy to lead compelling campaign concepts and narratives for Saucony. The ideal candidate will have 8+ years of copywriting experience and a strong storytelling ability, shaping how the brand communicates across various platforms.

This role requires collaboration with diverse teams to produce innovative work, maintaining cultural relevance in brand messaging. Join us to make a significant impact in a creatively ambitious environment.

Qualifications

• 8+ years of copywriting experience within a leading creative agency or brand.
• Exceptional storytelling ability with mastery of voice and tone.
• Strong organizational and project management skills.

Responsibilities

• Translate strategy into culturally relevant and impactful creative concepts.
• Lead the development of copy across brand campaigns and product launches.
• Define and evolve Saucony’s tone of voice in communications.

Skills

Copywriting

Storytelling

Cross-functional collaboration

Project management

Curiosity for culture

Education

Bachelor’s degree or equivalent experience

Job description

As Associate Creative Director, Copy, you will play a key role in bringing that belief to life through world‑class storytelling and brand expression. Partnering closely with creative, product, and marketing teams, you will lead the development of compelling concepts, campaigns, and narratives that resonate with a global audience. This is an opportunity to do the most ambitious, creatively rich work of your career.

You will craft ideas that are culturally sharp, emotionally resonant, and unmistakably Saucony, from breakthrough campaign platforms to deeply considered product storytelling, social content to immersive experiences.

Primary Duties:

• Partner with creative and brand leaders to translate strategy into distinctive, culturally relevant, and highly impactful creative concepts.
• Lead the development of elevated copy and storytelling across the full ecosystem including brand campaigns, product launches, retail, social, experiential, editorial, digital, and film.
• Champion the craft of copywriting setting a high bar for language, voice, narrative structure, and emotional resonance across all touchpoints.
• Play a key role in defining, shaping, and evolving Saucony’s tone‑of‑voice across both performance and lifestyle communications.
• Develop globally relevant ideas and narratives that translate authentically across regions, audiences, and cultures.
• Guide work from ideation through execution, ensuring creative excellence at every stage of the process.
• Present work with clarity, conviction, and a strong strategic foundation to internal stakeholders and partners.
• Stay deeply connected to culture, storytelling trends, and the evolving worlds of running, sport, fashion, design, and entertainment.
• Contribute to and help raise the bar within a highly collaborative, curious, and creatively ambitious team.
• Perform duties consistent with the Company’s AAP/EEO goals and policies.
• Perform other duties as assigned by manager.

Knowledge, Skills and Abilities Required:

• Bachelor’s degree or equivalent experience required
• 8+ years of copywriting experience within a leading creative agency or brand
• Exceptional storytelling ability, with a demonstrated mastery of voice, tone, and narrative craft
• A portfolio that shows the ability to concept and execute breakthrough, culturally relevant work
• Strong cross‑functional collaboration and leadership skills
• Advanced understanding of modern brand building across performance and lifestyle spaces
• Deep curiosity for culture, emerging storytelling formats, and the evolving media landscape
• Excellent organizational and project management skills; able to manage multiple priorities simultaneously
• Passion for running culture and its intersection with style, creativity, and community
• Self‑starter mentality with a proactive, solutions‑oriented approach
• Thrive in a fast‑paced, high‑output environment where priorities shift and momentum matters
• Embrace collaboration across disciplines, with a team‑first mindset
• Take ownership of work from concept through execution
• Operate with a high level of accountability, curiosity, and creative ambition
• Be energized by building new ways of working and raising the standard together

Working Conditions: Normal office environment. Some travel may be required.

Wolverine Worldwide, Inc. is committed to creating a company that is as diverse as our consumers. We value the differences in one another and believe our differences make us stronger. Our diverse and inclusive corporate culture starts with the recruitment process. We are committed to being an equal opportunity employer. We aim to create equal opportunities for our associates, customers, and suppliers regardless of race, color, religion, sex, national origin, age, disability, sexual orientation, gender identity, or any other legally protected characteristic.