Associate Creative Director, Copy

Barrows; New York (NY); On-site; USD 110,000 - 155,000; Full time

Job summary

A leading company in marketing is seeking an Associate Creative Director, Copy to spearhead creative strategies that drive brand engagement. This dynamic role involves overseeing innovative marketing campaigns, collaborating with clients, and shaping the creative team's direction. Ideal candidates will have extensive experience in marketing and a proven ability to inspire and lead.

Benefits

Unlimited PTO

Medical, Dental, Vision

401K with match

Fully funded disability and life insurance

Headspace subscription

Wellness Stipend

Qualifications

• 8+ years of experience in agency or design environment.
• Strong preference for brand, trade, or shopper marketing.
• Portfolio showcasing creative work.

Responsibilities

• Lead the creation of shopper marketing programs.
• Drive bold creative ideation and refine client pitches.
• Guide development of high-impact campaigns.

Skills

Creative strategy

Copywriting

Leadership

Problem-Solving

Project Management

Education

Bachelor’s degree in Advertising, Marketing, Communications, Journalism

Job description

Join to apply for the Associate Creative Director, Copy role at Barrows

Join to apply for the Associate Creative Director, Copy role at Barrows

This range is provided by Barrows. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$110,000.00/yr - $155,000.00/yr

Business Overview

WPP Unite Overview

There’s never been a more exciting time in marketing, as media and commerce continue to merge to drive meaningful consumer experiences. As one of the most innovative CPG companies in the world, Unilever, the maker of iconic brands such as Dove, Hellmann’s, TRESemmé, Degree and many others, is adapting to this rapidly changing landscape with the help of WPP and its unparalleled network of agencies.

The newly-created unit, WPP Unite, will be the pioneering force at this intersection, led by two of WPP’s most dynamic agencies: GroupM and Barrows, operating as ONE end to end strategy, design, and execution powerhouse.

GroupM will bring their media thought-leadership and performance expertise, combined with the retail and commercial expertise of Barrows to deliver integrated, end-to-end programs for the entire Unilever portfolio of iconic, household brands. True to its name, the team operates with a unified vision, from initial strategy to final execution, leveraging our collective expertise in design, engineering, and media integration to craft world-class brand programming.

WPP Unite, comprised of the best talent in the industry, will pioneer a truly integrated agency model and drive unprecedented growth for Unilever in the years to come.

Barrows

Barrows brings 40 years of expertise in retail design and marketing, and excels in leveraging insights and cutting-edge digital strategies to create engaging omni-channel experiences.

As a key part of WPP Unite, Barrows will help shape the future of commerce marketing across renowned brand categories and retailers, and drive meaningful results for one of the world’s leading consumer goods companies.

Role & Responsibilities

WPP Unite is seeking a highly dynamic and inspiring Associate Creative Director with a strong Copywriting background to lead, mentor, and elevate our creative team. This pivotal role involves driving the conceptualization and verbal directionof innovative commerce marketing campaigns, ensuring creative excellence that drives sales and fosters deep brand engagement. You will collaborate closely with clients, translating their vision into compelling strategic narratives and persuasive messaging, and ensuring all creative output aligns seamlessly with brand identity and business objectives.

In addition to a killer attitude and infectious energy, you will bring:

• Lead the creation of impactful shopper marketing programs, from initial concept development to final messaging and implementation across a range of tactics.
• Drive innovative and bold creative ideation, clearly articulate big ideas in client-facing pitch decks, and finesse revisions under tight deadlines with an eye for detail.
• Oversee and guide the development of high-impact campaigns and content, ensuring alignment with client brand voice, tone, and strategic goals across a range of tactics, digital platforms, and shopper experiences both in and out of the store.
• Provide a strong, expert POV on messaging hierarchy, brand voice, storytelling, and persuasive language, setting the creative copy standard for the team.
• Guide the development of exploratory concept boards, leveraging diverse insights and references to inspire fresh ideas on proactive pitches.
• Champion a social-first approach to creative, staying ahead of cultural trends and platform innovations to ensure campaigns resonate with modern audiences.
• Leverage production experience (e.g., photo/video shoots, experiential activations, post-production) ensuring seamless and high-quality execution of creative concepts.
• Serve as a visionary mentor, creative powerhouse, and effective project manager, inspiring and guiding creative team members through structured guidance.
• Proactively share industry knowledge through ongoing training and development.

Strategic & Client Collaboration:

• Collaborate seamlessly with strategy and client service teams to identify key insights that drive innovative creative programming.
• Develop comprehensive creative thought starters for ideation sessions and lead dynamic creative brainstorms for client opportunities.
• Proactively drive the development of creative briefs that are actionable, unique, and rooted in clear ideas backed by proven insights.
• Demonstrate in-depth knowledge of clients' businesses and target audiences.
• Accurately deliver concepts and copy against project briefs with minimal oversight, showcasing exceptional attention to detail.
• Develop beautifully crafted presentation decks, combining compelling storytelling with polished design to effectively sell creative concepts.
• Partner with the client service team to identify and pursue growth opportunities with current and prospective clients.

Agility & Impact:

• Work quickly, independently, and with a proactive "can-do" attitude, thriving in a fast-paced environment.
• Receive and implement feedback in a positive problem-solving manner from multiple stakeholders including creative directors, account and strategy leads, and clients.
• Demonstrate strategic prioritization that effectively adheres to tight timelines on multiple projects and deliverables.
• Be an effective, solutions-oriented leader with exceptional communication and interpersonal skills.

Qualifications

• Experience: 8+ years of experience in an agency and/or design environment, with a strong preference for background in brand, trade, or shopper marketing.
• Education: Bachelor’s degree in Advertising, Marketing, Communications, Journalism, or a related field.
• Portfolio: A compelling online portfolio showcasing professional work that demonstrates proven experience in creating unmissable, strategically sound creative work.
• Industry Knowledge: Solid understanding of CPG shopper marketing and an elevated understanding of the retail trade environment, including omnichannel and physical/digital retail integrations.
• Leadership: Demonstrated team leadership experience preferred, with a proven ability to mentor and inspire creative talent.
• Strategic Acumen: Creative strategy experience preferred.
• Presentation Skills: Proven experience presenting to decision-makers and successfully selling complex creative concepts.
• Problem-Solving: Solutions-oriented mindset, with an ability to lead and deliver results effectively through ambiguity.
• Work Environment: Ability to work in the office 3 days a week.

Salary & Benefits

The salary range for this role is $110,000 to $155,000*

*exact compensation will be determined based on individual experience

Benefits include:

• Unlimited PTO
• Medical, Dental, Vision (with an option for free medical care!)
• 401K with a % match
• Various maternity/paternity leave options
• Fully funded disability and life insurance options
• Headspace subscription
• Wellness Stipend
• and more....

Seniority level

• Seniority level

  Director

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

• Industries

  Marketing Services

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