Associate Content Creator - PEOPLE

People Inc.; New York (NY); On-site; USD 67,000 - 77,000; Full time

Job summary

People Inc. is seeking an Associate Content Creator for the PEOPLE brand in New York. You will ideate, shoot, edit and deliver social-first videos for PEOPLE’s channels, shaping content from concept to post, and collaborating with reporters, editors, and designers.

You will attend red carpet events, produce interview cuts, and help pre-produce major shoots while meeting tight deadlines and maintaining the brand voice across verticals.

Qualifications

• Bachelor’s degree in journalism or communications, related field or equivalent training and/or experience.
• Minimum 3 years of professional experience working in a fast-paced, creative environment.
• Proficiency editing videos in Adobe Premiere.
• Strong understanding of social media with a focus on Gen Z audiences.
• Excellent written and verbal communication skills and experience with content management systems.

Responsibilities

• Pitch and create compelling social videos.
• Work closely with reporters, editors, social video producers, designers and the Video team.
• Conduct interviews and produce talent.
• Attend events on behalf of brand and capture content and other duties as assigned.

Skills

Audience growth

Gen Z audiences

News judgement

Live event coverage

Storytelling

Interviews

CMS proficiency

Education

Bachelor's degree in journalism or communications

Tools

Adobe Premiere

Job description

Job Title

Associate Content Creator - PEOPLE

Job Description

The Associate Content Creator brings original, exclusive and creative videos to life, from idea to execution. They participate in every step of the creative process, from pitching, booking, filming, editing and delivering final assets to be programmed on PEOPLE’s social channels and app. They are responsible for creative ideas and working with celebrity talent. This person should have an obsession with social media and pop culture, a strong understanding of the type of content users want to consume on the platform, and a desire to make people swipe and share. They will also produce "article treatment" videos during breaking news situations and be responsible for monitoring, pitching and creating videos from red carpet events.

The Associate Content Creator will be the first eyes the social video team has on the news each day, so they will pitch, create and deliver newsworthy videos and cuts of exclusive PEOPLE interviews. They will assist the Senior Content Creator with pre-productions on major PEOPLE shoots, coming up with questions for talent and pitching fun, scroll-stopping social concepts. They must be able to shoot social-first videos and have solid video editing skills. They will also attend red carpet events to produce, film, edit and post compelling video content.

This role will require industry experience and the ability to join meetings and assist with guidance of other team members.

Essential Job Functions

• 50% - Pitch and create compelling social videos
• 20% - Work closely with reporters, editors, social video producers, designers and the Video team
• 20% - Conduct interviews and produce talent
• 10% - Attend events on behalf of brand and capture content, and other duties as assigned

Minimum Qualifications and Job Requirements

Education

Bachelor’s degree, preferably in journalism or communications, related field or equivalent training and/or experience.

Experience

Minimum 3 years of professional experience working in a fast-paced, creative environment

Specific Knowledge, Skills And Abilities

• Proven success in building and growing audiences for media sites and digital brands
• An understanding of social media with a focus on reaching Gen Z audiences
• Strong news judgement and the ability to be a jack of all PEOPLE verticals, assessing performance data and newsworthiness to guide decisions
• Proficiency editing videos in Adobe Premiere
• Expertise in TikToks and Reels
• A unique voice that fits and evolves the People brand, coupled with a passion for creating, dissecting and consuming all kinds of content
• A sharp eye when it comes to editing content thoroughly on tight deadlines
• Availability to attend live events for the People brand and capture content
• Superior written and verbal communication skills, experience working in various content management systems

Travel Required (Approximate)

0 - 10%, or as assigned

It is the policy of People Inc. to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, the Company will provide reasonable accommodations for qualified individuals with disabilities. Accommodation requests can be made by emailing [e-mail].

The Company participates in the federal E-Verify program to confirm the identity and employment authorization of all newly hired employees. For further information about the E-Verify program, please click here: https://www.e-verify.gov/employees

Pay Range

Salary: New York: $67,000.00

The pay range above represents the anticipated low and high end of the pay range for this position and may change in the future. Actual pay may vary and may be above or below the range based on various factors including but not limited to work location, experience, and performance. The range listed is just one component of People Inc's total compensation package for employees. Other compensation may include annual bonuses, and short- and long-term incentives. In addition, People Inc. provides to employees (and their eligible family members) a variety of benefits, including medical, dental, vision, prescription drug coverage, unlimited paid time off (PTO), adoption or surrogate assistance, donation matching, tuition reimbursement, basic life insurance, basic accidental death & dismemberment, supplemental life insurance, supplemental accident insurance, commuter benefits, short term and long term disability, health savings and flexible spending accounts, family care benefits, a generous 401K savings plan with a company match program, 10-12 paid holidays annually, and generous paid parental leave (birthing and non-birthing parents), all of which may vary depending on the specific nature of your employment with People Inc. and your work location. We also offer voluntary benefits such as pet insurance, accident, critical and hospital indemnity health insurance coverage, life and disability insurance.