Associate Content Creator - PEOPLE

Shoptalk; New York (NY); On-site; USD 60,000 - 74,000; Full time

Job summary

People Inc. in New York, NY is seeking an Associate Content Creator to bring original and exclusive videos from concept to posting on PEOPLE platforms. You will pitch, book, film, edit and deliver final assets for social channels and apps.

You will produce newsworthy content, assist with pre-productions for major shoots, and attend red carpet events to capture compelling material under tight deadlines while preserving the People brand voice.

Qualifications

• Bachelor’s degree in journalism or communications or related field or equivalent training/experience.
• Minimum 3 years of professional experience in a fast-paced, creative environment.
• Proven success building audiences for media sites and digital brands.
• Strong understanding of social media with a focus on Gen Z.
• Proficiency editing videos in Adobe Premiere.
• Expertise in TikTok and Reels.
• Ability to craft a distinct voice aligned with the People brand.
• Sharp editing eye and ability to meet tight deadlines.
• Willingness to attend live events and capture content.

Responsibilities

• Pitch and create compelling social videos.
• Work closely with reporters, editors, social video producers, designers and the Video team.
• Conduct interviews and produce talent.
• Attend events and capture content for the brand.
• Assist with pre-productions on major shoots and craft engaging questions for talent.

Skills

Audience growth

Social media savvy

News judgment

Adobe Premiere

TikTok & Reels

People brand voice

Editing under deadlines

Event coverage

Communication skills

Education

Bachelor’s degree in journalism or communications

Tools

Content Management Systems

Adobe Premiere Pro

Job description

Associate Content Creator - PEOPLE

Job Summary

The Associate Content Creator brings original, exclusive and creative videos to life, from idea to execution. They participate in every step of the creative process, from pitching, booking, filming, editing and delivering final assets to be programmed on PEOPLE’s social channels and app. They are responsible for creative ideas and working with celebrity talent. This person should have an obsession with social media and pop culture, a strong understanding of the type of content users want to consume on the platform, and a desire to make people swipe and share. They will also produce “article treatment” videos during breaking news situations and be responsible for monitoring, pitching and creating videos from red carpet events.

The Associate Content Creator will be the first eyes the social video team has on the news each day, so they will pitch, create and deliver newsworthy videos and cuts of exclusive PEOPLE interviews. They will assist the Senior Content Creator with pre-productions on major PEOPLE shoots, coming up with questions for talent and pitching fun, scroll-stopping social concepts. They must be able to shoot social-first videos and have solid video editing skills. They will also attend red carpet events to produce, film, edit and post compelling video content.

This role will require industry experience and the ability to join meetings and assist with guidance of other team members.

Essential Job Functions

Approximate Weight % | Accountabilities, Actions and Expected Measurable Results

• 50% - Pitch and create compelling social videos
• 20% - Work closely with reporters, editors, social video producers, designers and the Video team
• 20% - Conduct interviews and produce talent
• 10% - Attend events on behalf of brand and capture content, and other duties as assigned

Minimum Qualifications and Job Requirements

Education:

Bachelor’s degree, preferably in journalism or communications, related field or equivalent training and/or experience.

Experience:

Minimum 3 years of professional experience working in a fast-paced, creative environment

Specific Knowledge, Skills and Abilities:

• Proven success in building and growing audiences for media sites and digital brands
• An understanding of social media with a focus on reaching Gen Z audiences
• Strong news judgement and the ability to be a jack of all PEOPLE verticals, assessing performance data and newsworthiness to guide decisions
• Proficiency editing videos in Adobe Premiere
• Expertise in TikToks and Reels
• A unique voice that fits and evolves the People brand, coupled with a passion for creating, dissecting and consuming all kinds of content
• A sharp eye when it comes to editing content thoroughly on tight deadlines
• Availability to attend live events for the People brand and capture content
• Superior written and verbal communication skills, experience working in various content management systems

0 - 10% Travel Required (Approximate): 0 - 10%, or as assigned

It is the policy of People Inc. to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, the Company will provide reasonable accommodations for qualified individuals with disabilities. Accommodation requests can be made by emailing [e-mail].

The Company participates in the federal E-Verify program to confirm the identity and employment authorization of all newly hired employees. For further information about the E-Verify program, please visit https://www.e-verify.gov/employees.

Pay Range

Salary: New York: $67,000.00

The pay range above represents the anticipated low and high end of the pay range for this position and may change in the future. Actual pay may vary and may be above or below the range based on various factors including but not limited to work location, experience, and performance. The range listed is just one component of People Inc's total compensation package for employees. Other compensation may include annual bonuses, and short- and long-term incentives.

In addition, People Inc. provides to employees (and their eligible family members) a variety of benefits, including medical, dental, vision, prescription drug coverage, unlimited paid time off (PTO), adoption or surrogate assistance, donation matching, tuition reimbursement, basic life insurance, basic accidental death & dismemberment, supplemental life insurance, supplemental accident insurance, commuter benefits, short term and long term disability, health savings and flexible spending accounts, family care benefits, a generous 401K savings plan with a company match program, 10-12 paid holidays annually, and generous paid parental leave (birthing and non-birthing parents), all of which may vary depending on the specific nature of your employment with People Inc. and your work location. We also offer voluntary benefits such as pet insurance, accident, critical and hospital indemnity health insurance coverage, life and disability insurance.