Associate Consumer Insights - Transformation Innovation

Bimbo Bakeries USA; Irving (TX); On-site; USD 54,800 - 71,300; Full time

Benefits offered by this job

Comprehensive Benefits Package

Annual Bonus Eligibility

401k & Company Match

Job summary

Bimbo Bakeries USA is seeking an Associate Consumer Insights professional in Irving, Texas. The role involves contributing to a culture of consumer obsession, emphasizing innovation insights and AI capabilities. The ideal candidate has a Bachelor’s degree and 3+ years of experience along with strong analytical and interpersonal skills. Responsibilities include conducting research for innovation ideas and implementing effective CI processes. The position offers a comprehensive benefits package including an annual bonus and 401k match.

Qualifications

• 3+ years of experience focusing on insights solutions.
• Experience with AI tools is a plus.
• Self-starter with a structured approach.
• Ability to travel domestically 10-20%.

Responsibilities

• Conduct custom research projects for innovation ideas.
• Embrace changing CI processes with AI tools.
• Implement governance and insight quality frameworks.
• Ensure accuracy checks of results.
• Build effective working relationships within BBU.

Skills

Innovation insights solutions

AI tools usage

Data analysis

Interpersonal skills

Problem-solving

Education

Bachelor’s degree in business, psychology, social studies, anthropology, or related fields

Tools

PowerPoint

Excel

Job description

Benefits

• Salary Range: $54,800 - $71,300
• Comprehensive Benefits Package
• Annual Bonus Eligibility
• 401k & Company Match

Position Summary

Bimbo Bakeries USA (BBU) is transforming to accelerate brand growth. As part of the Marketing Center of Excellence (MCOE) group reporting to the Director of Consumer Insights (CI), Transformation, the Associate Consumer Insights will contribute to building a consumer obsession culture at BBU. The focus will be Innovation pipeline 3+ years out, cross-and portfolio transformation, and leaning into advancements of AI‑driven solutions.

Key Responsibilities

• Conduct CI for Advanced Innovation: employ custom research projects to assess new innovation ideas and explain findings, insights, and learnings to marketing partners.
• CI Transformation: embrace changing CI ways of working with an emphasis on AI tools, and support adoption of new CI processes, tools, and AI‑enabled methods through training and enablement materials.
• Operating Model, Governance & AI Stewardship: implement frameworks for intake, prioritization, governance, and insight quality.
• Beyond project management, conduct accuracy checks of results.
• Drive alignment with partners prior to launching research and for decision‑making based on results.
• Show passion for insights, empathy for consumers, and help build plans to deliver.
• Experience with data sources to incorporate into evidence‑based innovation recommendations and plans (custom quant tabs, syndicated data systems, etc.).
• Coordinate innovation learning agendas across portfolios with assistance from reporting manager.
• Strong interpersonal skills and a commitment to building effective working relationships with other BBU associates and partners.
• Curious, adaptive, future‑focused, with a continuous improvement mindset.

Leadership Competencies

• Use a combination of feedback and reflection to gain productive insight into personal strengths and weaknesses.
• Build partnerships and work collaboratively with others to meet shared objectives.
• Take on new opportunities and tough challenges with a sense of urgency, high energy, and enthusiasm.
• Understands the business and organizational environment and shows interest in adapting to the culture and ways of working.

Education and Work History

• Bachelor’s degree in business, psychology, social studies, anthropology, or similar; data & analytics, information systems, strategy, or related fields.
• At least three years of experience showing progress in insights skill set, focusing increasingly on innovation insights solutions.
• Some experience using AI tools.
• A self‑starter able to follow structured processes and timelines with little supervision.
• Ability to work effectively and positively with teams.
• Positive, curious, creative, and innovative thinker who can energize, influence, and work effectively.
• Self‑starter with proven ability to manage complexity and problem‑solve.
• Computer skills and proficiency with PowerPoint, Excel, and other software/aplications.
• Domestic Travel: 10-20%

The physical and mental demands described here are representative of those that must be met by an associate to successfully perform the essential functions of this job. Reasonable accommodations may be requested to enable individuals with disabilities to perform the essential functions.

Bimbo Bakeries USA is an equal opportunity employer with a policy that provides equal employment opportunity for applicants and employees regardless of race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, or any other classification protected by law.

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.