Senior Analyst Category Management

Bimbo Bakeries USA; Bentonville (AR); On-site; USD 75,000 - 97,000; Full time

Benefits offered by this job

Annual bonus eligibility

Comprehensive benefits package

Paid time off

401k & company match

Job summary

Bimbo Bakeries USA is seeking a Senior Analyst of Category Management in the United States. The role focuses on delivering strategic insights for the sales team by analyzing category trends, pricing, and opportunities.

You will work with internal stakeholders to translate data into actionable recommendations and retailer strategies. The position requires solid Excel and Power BI skills, plus experience in category management and shopper insights.

Qualifications

• Bachelor's degree required; equivalent education/experience may be considered.
• 2–3 years in sales, category management, or analytics; 5+ years preferred.
• Experience in category management, shopper insights, or space management is required.
• Advanced proficiency in Microsoft Excel and strong MS Office knowledge.
• Advanced Scintilla reporting experience in POS and shopper behavior is required.
• Experience with Power BI preferred.
• Ability to analyze complex data, derive insights, and present clear recommendations.

Responsibilities

• Utilizes category leadership to create actionable insights for retailer category strategies.
• Sell and influence internal stakeholders with clear recommendations.
• Understand and apply shelving principles and guidelines.
• Planogram ideation and execution, followed by tracking of results.
• Analyze performance within account to develop actionable recommendations.
• Collaborate with sales to couple insights with strategic initiatives and sales objectives.
• Provide advanced analytical reporting of panel and POS measures (IRI/Luminate).
• Leverage demographic measures to retain customers within defined categories.

Skills

Advanced Excel

Power BI

Data analysis

Stakeholder communication

Category management knowledge

Education

Bachelor's degree

Tools

Microsoft Office

Scintilla reporting

Job description

Have you ever enjoyed Arnold, Brownberry or Oroweat bread? A Thomas' English muffin or bagel? Or perhaps snacked on a Sara Lee, Entenmann's or Marinela cake or donut? If the answer is yes, then you know Bimbo Bakeries USA!

More than 20,000 associates in bakeries, sales centers, offices and on sales routes work to ensure our consumers have the freshest products at every meal. In addition to competitive pay and benefits, we provide a safe and inclusive work environment that appreciates diversity, promotes development and allows our associates to be their authentic selves.

Come join the largest baking company in the world and our family of 20,000 associates nationwide!

Top Reasons to Work at Bimbo Bakeries USA:

• Salary Range: $74,900 - $97,400
• Annual Bonus Eligibility
• Comprehensive Benefits Package
• Paid Time Off
• 401k & Company Match

Position Summary:

The Senior Analyst of Category Management is responsible for proactively delivering strategic insight in support of Bimbo Bakeries' sales team. You will gain a complete and detailed understanding of defined categories through utilization of syndicated data and customer specific data sources. Daily responsibilities included but are not limited to, identifying market trends, missed sales opportunities, competitive threats, consumer trends, and pricing anomalies, while collaborating with key internal stakeholders

Key Job Responsibilities:

• Utilizes category leadership skills and processes to create actionable and relevant insights that can be applied to retailer specific category strategies and tactics
• Be able to sell and influence internal stakeholders
• Understand and apply shelving principles and guidelines
• Modular/Planogram strategic ideation and execution, followed by tracking of results
• Analyses of performance within account and ROM to develop actionable recommendations
• Collaborate with sales to couple insights with strategic initiatives and/or sales objectives
• Advanced analytical reporting of panel and pos measures in IRI and Luminate
• Understands and leverages opportunities within demographic measures to capture and retain customers in defined categories.

Education and Work History:

• Bachelor's degree required; an equivalent combination of education, training, and relevant experience may be considered.
• Two to three years of related sales, category management, or analytical experience required; five or more years preferred.
• Required experience in category management, shopper insights, or space management.
• Advanced proficiency in Microsoft Excel and strong working knowledge of Microsoft Office applications.
• Advanced Scintilla reporting experience in both pos and shopper behavior required.
• Experience with Power BI preferred.
• Demonstrated ability to analyze complex data, identify meaningful insights, formulate recommendations, and translate findings into clear presentations and customer-ready action plans.
• Strong research and problem-solving skills, with the ability to interpret diverse data sets and develop actionable business recommendations.
• Intermediate knowledge of planogram tables, formulas, and libraries, and coding of highlights and JDA modular drawing.
• Excellent written, verbal, presentation, and interpersonal communication skills, with the ability to influence stakeholders and support effective decision-making.
• Ability to thrive in a fast-paced, team-oriented environment, manage competing priorities, and deliver high-quality work within tight timelines.
• Proven initiative and leadership, including the ability to work independently, take ownership of projects, and drive work through completion.
• Experience in integrating AI systems technologies into everyday analytics.

The physical and mental demands described in each job posting are representative of those that must be met by an associate to successfully perform the essential functions of each job. Reasonable accommodations may be requested to enable qualified individuals with disabilities to perform the essential functions of each job.

Bimbo Bakeries USA is an equal opportunity employer with a policy that provides equal employment opportunity for applicants and employees regardless of race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, any other classification protected by law.

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.