Associate Commerce Marketing Manager

GALLO; Modesto (CA); Hybrid; USD 90,000 - 125,000; Full time

Benefits offered by this job

Medical and dental coverage

401k plans

Profit sharing

Employee wine shop access

Job summary

Gallo is seeking an Associate Commerce Marketing Manager to transform brand strategy into impactful commerce marketing programs across on-premise, retail, and customer.com channels.

You will lead activation through the Integrated Marketing Planning process, partnering with multiple teams and agencies to deliver scalable programs that respond to market opportunities, trends, and ROI considerations.

Qualifications

• Master’s degree plus 3 years in communications, finance, marketing, supply chain/supply planning, or sales with increasing responsibility.
• Bachelor’s degree plus 5 years in related fields with increasing responsibility; or Bachelor’s degree plus 3 years of Gallo experience.

Responsibilities

• Transform brand strategy and consumer insights into commerce marketing programs for on-premise, retail, and customer.com channels.
• Lead brand activation through Integrated Marketing Planning with cross-functional teams.
• Develop scalable, agile programs using customer insights and market trends to drive awareness and purchase.

Education

Master’s degree

Bachelor’s degree

Job description

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We’re a family-owned company with a 90+ year legacy, that’s consistently recognized as a Glassdoor “Best Places to Work.” We have 130+ brands in our total alcohol beverage portfolio including wine, malt, spirits, and ready-to-drink beverages. We’re home to the #1 wine and spirits brands in the U.S. - Barefoot Wine & High Noon and are the official sponsors of the NFL, NHL, UFC, and PGA of America.

View our Corporate Values and Mission Statement here.

A Taste of What You'll Do

As an Associate Commerce Marketing Manager, you will transform brand strategy and consumer insights into compelling commerce marketing programs that build awareness and inspire purchase across on-premise, retail, and customer.com channels. You will create integrated activation plans for assigned brands or portfolios, bringing ideas to life through point-of-sale materials, digital experiences, partnerships, sales tools, hero creative, and brand activation guidelines.

You will lead brand activation through the Integrated Marketing Planning process, partnering with Customer Marketing, Brand Activation, DRIVE and Sales Planning, MarComm, Digital, and agency teams. Using customer and consumer insights, you will develop scalable, agile programs that respond to market opportunities, competitive shifts, and evolving restaurant, bar, and retail trends.

Your analytical and project management skills will help connect the Consumer Decision Journey to cohesive 360-degree programs. You will evaluate business drivers, channel performance, and return on investment while managing assigned A&P budgets and marketing resources effectively. In this role, you will have the opportunity to think boldly, champion innovative ideas, encourage candid discussion, and take ownership of results.

What You'll Need

• Master’s degree plus 3 years of communications, finance, marketing, supply chain/supply planning, process development, new product development, project management, process engineering, CPG shopper marketing or sales experience reflecting increasing levels of responsibility; OR Bachelor’s degree plus 5 years of communications, finance, marketing, supply chain/supply planning, process development, new product development, project management, processing engineering or sales experience reflecting increasing levels of responsibility; OR Bachelor’s degree plus 3 years of Gallo experience reflecting increasing levels of responsibility.
• Required to travel up to 40% of the time to perform job duties.
• Required to travel to company offices, sites, and/or meeting locations for onboarding, training, meetings, and events for development, department needs, and business delivery up to 5% of the time, with or without reasonable accommodation. This may be in addition to travel requirements, if applicable, as listed in this job description.
• Required to be 18 years or older. This may be in addition to other age requirements, if applicable, as listed in this job description.

How You'll Stand Out

• Master of Business Administration degree plus 3 years of Gallo brand marketing experience reflecting increasing levels of responsibility; OR Bachelor’s degree in Business Administration with a Marketing concentration plus 5 years of marketing, sales, winery operations, data analytics/sales development or supply chain experience reflecting increasing levels of responsibility.
• Experience training and developing junior level brand marketers in executing brand and organizational objectives. Experience managing business operations and leveraging basic finance and accounting principles.
• Experience effectively presenting information to top management, public groups and boards of directors. Experience writing speeches and articles for publication that conform to prescribed style and format.

We are committed to providing competitive compensation, perks, and a culture that supports your well-being. Benefits depend on your work category and may include medical and dental coverage, 401k plans, profit sharing, pet insurance, company holidays, access to an employee wine shop, and more! Additional information will be provided before your first interview.

The Fine Print

• The Company does not sponsor for employment-based visas for this position now or in the future.
• We offer a broad salary range to allow for long-term growth. Actual compensation paid within the range will be determined by multiple factors, including, but not limited to, education, experience, knowledge, skills and abilities, internal equity, and alignment with market data. Although we estimate the successful candidate hired into this role will be placed between the entry point and middle of the range, the decision will be made on a case-by-case basis related to these factors. In addition to the salary, this position may be eligible for bonuses, incentive plans, or participate in tasting room tip pools, as applicable.
• This position will be based in the location(s) specified in the job posting with an option for occasional telecommuting. You will be expected to live within a commutable distance.
• It is the Company’s policy for job postings to be open to internal candidates for a minimum of 5 days and to external candidates, if applicable, for a minimum of 3 days.

Gallo’s policy is to afford equal employment opportunities to all applicants and employees and not to discriminate on the basis of race, traits associated with race, including but not limited to, hair texture and protective hairstyles (such as braids, locks, and twists), color, national origin, ancestry, creed, religion, physical disability, mental disability, medical condition as defined by applicable state law (including cancer and predisposing genetic characteristics), genetic information, marital status, familial status, sex, gender, gender identity, gender expression, sexual orientation (actual or perceived), transgender status, sex stereotyping, pregnancy, childbirth or related medical conditions, reproductive health decision making, age, military or veteran status, domestic violence or sexual assault victim status, or any other basis protected by applicable law. Nor will Gallo discriminate based on a perception that an individual has any of the foregoing characteristics or is associated with a person who has, or is perceived to have, any of those characteristics.

Gallo will comply with state and local laws prohibiting discrimination for lawful out-of-work behavior, such as off-duty use of cannabis away from the workplace (subject to federal and state law exceptions), the existence of non-psychoactive cannabis metabolites in hair, blood, urine, or other bodily fluids as determined by a drug screening test (subject to federal and state law exceptions).

We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Gallo is committed to providing reasonable accommodation for candidates with disabilities in our recruiting process. If you need any assistance or accommodation due to a disability, please let us know at 209.341.7000.

Gallo is enrolled in the Department of Homeland Security's E-Verify program and will use the program to verify the employment eligibility of all newly hired employees as required.