Associate Brand Manager, Splenda - Away from Home

Heartland Food Products Group

Carmel (IN)

On-site

USD 88,700 - 139,260

Full time

14 days+

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Benefits offered by this job

Vision insurance

401(k)

Paid maternity leave

Disability insurance

Medical insurance

Job summary

A dynamic food products company is seeking an Associate Brand Manager for the Splenda® brand in Carmel, IN. This full-time position requires driving growth through innovative activations and working collaboratively with multiple cross-functional teams. Ideal candidates have a BS/BA in business or marketing and 1-3 years of relevant experience. The salary range is between $88,700 and $139,260 annually, and excellent benefits are provided, including medical and disability insurance.

Qualifications

1-3 years previous experience, ideally with CPG products background.
Experience in Food is preferred.
Collaborative attitude and ability to work with cross-functional teams.

Responsibilities

Help drive growth for the Away from Home segment.
Manage and support a strategic innovation plan for the business unit.
Align plans with internal stakeholders including leadership and sales partners.
Assist in trade show planning and event execution.

Skills

Strategic thinking

Leadership

Teamwork

Analytical skills

Education

BS/BA in business, marketing or related discipline

Job description

Associate Brand Manager, Splenda – Away from Home

About the Role

The Associate Brand Manager role is responsible for helping grow a business unit within the Splenda® Brand. The Associate Brand Manager will drive growth for the brand through innovative commerce activations, products, and partnerships.

The Splenda® Brand is the leader within the sweetener category with strong brand awareness, market share leadership and a growing consumer base that use Splenda® every day.

The ABM will be responsible for driving trial via multiple digital and foodservice channels. This role will give you the opportunity to lead and work with cross‑functional teams including R&D, Design, Insights, Finance, and others.

About Splenda

Splenda® brand has brought sweetness to the world since 1992. Today, the Splenda® brand is the most recognizable and iconic low‑calorie sweetener brand in the world, having sold more than 100 billion yellow packets. And it’s the #1 recommended brand of sweetener by healthcare professionals. From original Splenda® Zero Calorie Sweetener to Splenda® Naturals, the Splenda® brand portfolio of products reinforces our position as a category leader, with more delicious new products to come as we help people live happier, healthier, and longer lives.

Essential Duties and Responsibilities

Help drive growth for the Away from Home segment
Manage and support a strategic innovation plan for the business unit
Drive innovative activation and commerce efforts
Align the plans with internal stakeholders including our Executive Leadership Team, Sales partners, and critical cross‑functional technical leaders like R&D, Insights, Supply Chain & Purchasing
Assist in trade show planning and event execution
Update website content and manage social media calendars
Assist the sales team in preparing sales decks
Process invoices and track marketing budget

Desired Skills & Required Experience

BS/BA in business, marketing or related discipline required.
1‑3 years previous experience, ideally with CPG products background. Experience in Food is preferred.
Possess strategic thinking, leadership, teamwork and analytical skills.
Heartland’s culture is fast, flexible & innovative. The applicant must possess these traits and be willing and able to operate with a rapid, iterative, continually learning mindset.
Solution focused mindset, demonstrate ability to operate with a business ownership mindset.
Collaborative attitude, work harmoniously with internal and external cross‑functional partners
Position is in‑office based at Heartland Corporate Headquarters in Carmel, IN on the north side of Indianapolis (Relocation eligible). Occasional business travel required for 2x annual sales meetings as well as Customer sales calls and Consumer research.

Seniority Level