Associate Brand Manager-Remote

W. L. Gore & Associates; Elkton (MD); Remote; USD 65,000 - 105,000; Full time

Benefits offered by this job

Associate Stock Ownership Plan

Profit-sharing opportunities

Job summary

Gore Medical is seeking a US-based Associate to join the Brand Management and Marketing Team. The ABM collaborates with Brand Managers and cross-functional partners to translate strategy into compliant marketing execution within a regulated environment.

This remote role requires strong project management, data-driven analysis, and the ability to coordinate agencies and vendors, while supporting budgeting and performance metrics across campaigns.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications or related field
• Minimum of 3 years of marketing experience (brand, product, or commercial)
• Experience coordinating agencies or external vendors
• Strong organizational and project management skills
• Strong cross-functional collaboration skills
• Interest in building a long-term career in brand/product management
• Strong Excel and PowerPoint skills
• Ability to perform data driven analysis including market sizing and forecasting, sales and performance analysis
• Ability to collaborate effectively across teams and functions
• Analytical mindset with interest in marketing performance
• Ability to manage and prioritize workload proactively in a fast-paced environment
• Ability to travel up to 10%

Responsibilities

• Partner with Brand Managers to execute integrated marketing campaigns
• Coordinate development and tracking of project briefs, timelines, and deliverables across agency and internal production teams
• Serve as day-to-day liaison across Brand, Digital, MLR, Sales Ops, Procurement, and agency partners
• Consolidate cross-functional feedback and manage creative review cycles
• Support MLR routing and adherence to regulatory standards
• Track and forecast budgets, scopes of work, and project timelines, monitor spend, and support financial tracking discipline
• Support media planning coordination and campaign execution logistics
• Compile performance analytics and contribute to beyond campaign performance analytics
• Contribute to product analytics to support brand planning and market performance
• Support brand strategy through positioning and messaging development, market segmentation and targeting, competitive analysis, product lifecycle management, and tracking key marketing performance metrics (share, growth, ROI, funnel)

Skills

Brand marketing

Project management

Cross-functional collaboration

Data analysis

Analytical mindset

Travel readiness

Education

Bachelor's degree in Marketing, Business, Communications or related field

Tools

Excel

PowerPoint

Job description

About the Role

Gore Medical is looking for a US-based Associate to join the Brand Management and Marketing Team. The Associate Brand Manager (ABM) plays a key role in bringing innovative medical technologies to market by enabling high-quality, compliant marketing execution. Working closely with Brand Managers, cross-functional partners, and agency teams, this role helps translate strategy into disciplined, high-quality marketing execution within a regulated environment.

This is a remote position, and you can work from home in most locations within the United States.

Responsibilities

• Partner with Brand Managers to execute integrated marketing campaigns
• Coordinate development and tracking of project briefs, timelines, and deliverables across agency and internal production teams
• Serve as day-to-day liaison across Brand, Digital, MLR, Sales Ops, Procurement, and agency partners
• Consolidate cross-functional feedback and manage creative review cycles
• Support MLR routing and adherence to regulatory standards
• Track and forecast budgets, scopes of work, and project timelines, monitor spend, and support financial tracking discipline
• Support media planning coordination and campaign execution logistics
• Compile performance analytics and contribute to beyond campaign performance analytics
• Contribute to product analytics to support brand planning and market performance
• Support brand strategy through positioning and messaging development, market segmentation and targeting, competitive analysis, product lifecycle management, and tracking key marketing performance metrics (share, growth, ROI, funnel)

Required Qualifications

• Bachelor’s degree in Marketing, Business, Communications or related field
• Minimum of 3 years of marketing experience (brand, product, or commercial)
• Experience coordinating agencies or external vendors
• Strong organizational and project management skills
• Strong cross-functional collaboration skills
• Interest in building a long-term career in brand/product management
• Strong Excel and PowerPoint skills
• Ability to perform data driven analysis including market sizing and forecasting, sales and performance analysis
• Ability to collaborate effectively across teams and functions
• Analytical mindset with interest in marketing performance
• Ability to manage and prioritize workload proactively in a fast-paced environment.
• Ability to travel up to 10%

Desired Qualifications

• Medical device, healthcare, life sciences, or regulated industry experience
• MBA
• GBS

This role requires ongoing access to U.S. hospitals and compliance with facility-specific access policies (which may include a requirement to provide proof that you are fully vaccinated with one of the COVID-19 vaccines), vendor credentialing requirements including drug screening, background checks, immunization and training.

This position offers a remote work arrangement in the country from which the Associate is employed. Eligibility is dependent on the responsibilities of the role and business needs, and the Associate must agree to comply with Gore’s work arrangement policies.

Note: In the United States, restrictions exist for remote work from Alaska, Hawaii and Rhode Island.

What We Offer

• We provide benefits that offer choice and flexibility and promote overall well‑being. And in keeping with our belief that every Associate should share in the collective success of the enterprise; we provide a distinctive Associate Stock Ownership Plan in each country as well as potential opportunities for “profit-sharing”. Learn more at gore.com/careers/benefits

Gore is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, national origin, ancestry, age, status as a qualified individual with a disability, genetic information, pregnancy status, medical condition, marital status, sexual orientation, status as a protected veteran, gender identity and expression, and any other characteristic protected by applicable laws and regulations.

Gore is committed to a drug‑free workplace. All employment is contingent upon successful completion of drug and background screening. Gore will consider qualified applicants with criminal histories, e.g., arrest and conviction records, in a manner consistent with the requirements of applicable laws.

Gore requires all applicants to be eligible to work within the United States. Gore generally will not sponsor visas unless otherwise noted on the position description.