Brand Manager, Coleman

Newell Brands; Atlanta (GA); On-site; USD 90,000 - 120,000; Full time

Job summary

Newell Brands is seeking a Brand Manager, Global for Coleman to drive global brand initiatives and ensure cross‑regional alignment with a unified strategy across markets.

The ideal candidate has 3+ years in brand management, a four‑year degree (MBA preferred), and experience using consumer insights and analytics to elevate omnichannel growth and profitability.

Qualifications

• Three or more years of brand management experience.
• Bachelor's degree required; MBA preferred.
• Experience diagnosing business performance with consumer data.
• Experience with global brands and cross-functional teams.

Responsibilities

• Embed the global brand positioning across markets.
• Lead development of global brand strategy with regional partners.
• Execute global brand architecture in communications and packaging.
• Enforce brand identity guidelines across markets.
• Lead portions of innovation process globally with regions.
• Contribute to global annual brand planning.
• Develop assets for new item omni-channel launches.
• Leverage consumer insights to support strategic propositions.

Skills

Brand management

Cross-functional leadership

Omnichannel growth

Consumer insights

Profitability focus

Education

Bachelor's degree

MBA preferred

Tools

AC Nielsen

IRI

NPD

POS data

Shipment data

Job description

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Newell Brands is a leading consumer products company with a portfolio of iconic brands like Graco®, Coleman®, Oster®, Rubbermaid®, Sharpie® and Yankee Candle® - and 24,000 talented teammates around the world. Our culture is built on values in action: Integrity, Teamwork, Passion for Winning, Ownership, and Leadership. We work together to win, grow, and make a real impact—supported by a high-performing, inclusive, and collaborative environment where you can be your best, every day.

The Brand Manager, Global position on Coleman will support the development and execution of global innovation and growth initiatives. The role is a critical team member responsible for ensuring collaboration, communication and strong execution of global plans across all regions and countries.

• Manage the business with an eye towards speed and focus on increasing gross margin and overall brand profitability
• Collaborate across all key functions globally and be recognized as a key leader in driving the cross functional team and agenda
• Communicate regularly with regions and countries to ensure they properly adapting the global brand strategy, positioning, architecture, innovation and marketing plans to their markets
• Help refine the global brand strategy and global brand positioning in partnership with your leadership team to align with market trends and consumer insights

The ideal candidate will bring at least 3 years of brand management and innovation leadership experience combined with proven ability to drive omnichannel growth in multiple sales channels.

Key Responsibilities

• Help embed the global brand positioning globally by working with local countries and regions
• Help lead development of the short and long term global brand strategy; Partner with countries and regions to help them adopt the global brand strategy into their market with only slight changes to fit the nuances of the market
• Execute the global brand architecture in all brand communications and packaging; Partner with local countries and regions to help them shift fully into the approved global brand architecture
• Be the enforcer of the global brand identity guidelines in all markets; Protect the brand’s immutable core assets and core packaging architecture ensuring all markets comply with the brand identity guidelines in forms of internal and external communication
• Lead portions of innovation process globally partnering with countries and regions to ensure their needs are met and appropriate innovation is launch to grow market share worldwide
• Contribute to the global annual brand planning process with input from the local brand team
• Own timely development and execution of all core assets needed to support a new item launch for omni channel deployment
• Be an expert at consumer understanding. Partner with consumer insights to determine the appropriate consumer research needed to support business strategies and deliver winning propositions to market.
• Understand the global supply chain and procurement landscape to design best in class products to meet consumer needs and financial goals

Required Experience/Qualifications

• A four-year college degree, MBA preferred.
• 3+ years of brand management experience
• Experience diagnosing business performance using tools like ACNielsen, IRI, NPD or other systems measuring POS and shipment data
• Prior experience in CPG (Consumer Products) or a Durables organization
• Exposure to consumer insights and leveraging analytics of primary and secondary research, emerging trends, POS results and competitor/category actions to drive leadership brand sales.
• Demonstrated ability to deliver results

Newell Brands (NASDAQ: NWL) is a leading global consumer goods company with a strong portfolio of well-known brands, including Rubbermaid, Sharpie, Graco, Coleman, Rubbermaid Commercial Products, Yankee Candle, Paper Mate, FoodSaver, Dymo, EXPO, Elmer’s, Oster, NUK, Spontex and Campingaz. We are focused on delighting consumers by lighting up everyday moments. Newell Brands and its subsidiaries are Equal Opportunity Employers and comply with applicable employment laws. EOE/M/F/Vet/Disabled are encouraged to apply.