Associate Brand Manager, Oster

Newell Brands; Atlanta (GA); On-site; USD 75,000 - 110,000; Full time

Job summary

Newell Brands in Atlanta is seeking an Associate Brand Manager for Garment Care–Oster to drive growth across regional markets. You will execute launches, adapt innovations to local needs, and work with R&D, Supply Chain, Brand and Regulatory teams to ensure timely, compliant product delivery.

The role emphasizes analytical decision-making, clear communication, and hands-on project management to support international brand success, packaging updates, and regional adaptations.

Qualifications

• 2+ years in product or brand management in consumer goods preferred.
• Strong understanding of marketing principles.
• Experience supporting international markets or multicultural environments.
• Analytical mindset with ability to interpret data and derive insights.
• Creative thinking and problem-solving skills.
• Strong organizational skills and ability to manage multiple projects.

Responsibilities

• Assist with regional product launches and go-to-market plans.
• Support market insights, competitor tracking, and data collection.
• Coordinate cross-functional work with R&D, Supply Chain, Brand and Regulatory.
• Maintain product data entry and item creation across systems.
• Monitor sales performance and identify opportunities for growth.
• Support translation, packaging and instruction materials across regions.

Skills

Product management

Brand management

Analytical thinking

Marketing principles

Communication skills

Project management

Multicultural environments

Travel up to 10%

English/Spanish bilingual

Tools

Microsoft Office

Job description

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Newell Brands is a leading consumer products company with a portfolio of iconic brands like Graco®, Coleman®, Oster®, Rubbermaid®, Sharpie® and Yankee Candle® - and 24,000 talented teammates around the world. Our culture is built on values in action: Integrity, Teamwork, Passion for Winning, Ownership, and Leadership. We work together to win, grow, and make a real impact- supported by a high-performing, inclusive, and collaborative environment where you can be your best, every day.

Position Summary:

The Associate Brand Manager, Garment Care- Oster, supports the growth and performance of the Garment Care category. This role helps drive regional initiatives, adapt innovation to local needs, and execute plans that deliver both near-term results and long-term brand success. Working closely with cross-functional teams, the position ensures smooth coordination, clear communication, and disciplined execution to bring products to market and achieve key business objectives.

Key Responsibilities:

• Assortment & Portfolio Management: Maintain product portfolio databases and assortment lists; track changes and ensure updates are reflected in systems and tools.
• Gate Meeting Support: Prepare materials, gather data, and coordinate logistics for gate meetings; document and follow up on action items.
• Market & Category Insights: Support the team with data collection and research on market trends, consumer behaviors, and competitor products to inform product decisions.
• Item Set-Up: Manage product data entry and item creation in internal systems, ensuring accuracy and timeliness to support global extensions.
• Regulatory Management: Support compliance processes by tracking regional regulatory requirements and coordinating documentation with cross-functional partners.
• Instruction Book Development: Coordinate the creation and updates of product instruction manuals, ensuring clarity, accuracy, and alignment with safety/regulatory standards.
• Language Translations: Manage translation requests and workflows for packaging, instruction books, and product materials, ensuring consistency across regions.
• Cross-Functional Coordination: Partner with internal teams (R&D, Supply Chain, Brand, and Regulatory) to ensure smooth execution of product-related tasks.
• Go-to-Market & Launch Support: Assist in regional product launches by coordinating timelines, packaging needs, and cross-functional deliverables.
• Business Performance Tracking: Monitor sales performance and key market indicators, identifying opportunities to optimize in-year results and long-term growth.
• Competitive Tracking: Monitor competitor launches, product claims, and pricing in key regions to support differentiation and global innovation plans.
• Product Expertise Support: Build foundational product knowledge for assigned appliances by tracking features, specifications, and regional adaptations to support regional product launches.
• Strong communication and collaboration skills, with the ability to work effectively across global and regional teams.
• Analytical and solutions-oriented thinker, able to translate insights into actionable recommendations.
• Culturally aware and adaptable, demonstrating sensitivity to diverse markets and business practices.
• Highly organized with solid project management abilities and attention to detail.
• Capable of managing multiple priorities independently while maintaining alignment with cross-functional partners.
• Proactive, resourceful, and curious, with a global mindset and a passion for driving international growth.

Required Experience/Qualifications:

• 2+ years of prior experience in product management, brand management, or a related role within consumer goods, appliances, or electronics preferred.
• Strong understanding of marketing principles.
• Experience supporting international markets or working in multicultural environments preferred.
• Analytical mindset with the ability to interpret data and develop insights.
• Creative thinking and problem-solving skills.
• Strong organizational skills, attention to detail, and the ability to manage multiple projects simultaneously.
• Strong communication skills, written and oral.
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) and familiarity with marketing analytics tools.
• Up to 10% travel potential.
• Fluent in English and Spanish (preferred)

Newell Brands (NASDAQ: NWL) is a leading global consumer goods company with a strong portfolio of well-known brands, including Rubbermaid, Sharpie, Graco, Coleman, Rubbermaid Commercial Products, Yankee Candle, Paper Mate, FoodSaver, Dymo, EXPO, Elmer’s, Oster, NUK, Spontex and Campingaz. We are focused on delighting consumers by lighting up everyday moments. Newell Brands and its subsidiaries are Equal Opportunity Employers and comply with applicable employment laws. EOE/M/F/Vet/Disabled are encouraged to apply.