Sr Associate, Advertising & Marketing Services

Newell Brands; Atlanta (GA); Hybrid; USD 70,000 - 95,000; Full time

Job summary

Newell Brands in the United States is seeking a Sr. Associate, Advertising & Marketing Services to support brand initiatives with strong operations and relationship-building skills.

You will partner with Brand Marketing teams to streamline day-to-day operations and help scale the role’s strategic footprint across campaigns, events, and vendor management. Based in Norwalk, CT with a hybrid work policy, you will collaborate across Marketing Operations, Design, Supply Chain, and Digital teams to

Qualifications

• Bachelor’s degree in marketing or equivalent experience.
• Experience in retail, supply chain, marketing, or promotions preferred.
• Proactive problem solver with strong communication.
• Ability to manage multiple tasks and stakeholders.
• Willingness to travel 15%.

Responsibilities

• Oversee end-to-end product sample logistics for campaigns and events.
• Lead cross-functional meetings to align milestones and deadlines.
• Support brand influencer campaigns and monitor performance.
• Coordinate event marketing operations and booth readiness.
• Provide backup coverage and lead special projects for process improvement.

Skills

Relationship management

Operations planning

Cross-functional collaboration

Event marketing

Education

Bachelor's degree (marketing)

Job description

Newell Brands is a leading consumer products company with a portfolio of iconic brands like Graco®, Coleman®, Oster®, Rubbermaid®, Sharpie® and Yankee Candle® - and 24,000 talented teammates around the world. Our culture is built on values in action: Integrity, Teamwork, Passion for Winning, Ownership, and Leadership. We work together to win, grow, and make a real impact—supported by a high-performing, inclusive, and collaborative environment where you can be your best, every day.

Sr. Associate, Advertising & Marketing Services

Dedicated to Home Fragrance

Job Description

Summary

The ideal candidate will be a curious and optimistic problem-solver with an Operations background who excels in relationship-building and has a genuine focus on meeting the needs of both team members and stakeholders. Newell is looking for someone who is passionate about growing the role’s strategic footprint and supports the Brand Marketing teams in all day-to-day operational needs.

• Reports to the Manager, Advertising & Marketing Services
• Based in Norwalk, CT following Newell’s hybrid office policy of three days in office per week minimum
• Brands include Yankee Candle, WoodWick, and Chesapeake Bay
• Agile secondary involvement across multiple other teams such as Supply Chain, Design, Sales, Sales Ops, Display Ops, MD&P, Finance, Procurement, Digital Marketing, and R&D.
• This role is a crucial hub, managing complex workflows, owning vendor relationships, transforming process gaps, simplifying communications, and ensuring the seamless delivery of all brand initiatives.

Core Responsibilities

Sample Management

• Own end-to-end management of product sample logistics for brand campaigns, Pan-Newell trade shows, internal reviews, sales meetings, social influencer requests, and special events.
• Lead communication with XF teams on sample requests (R&D lab, distribution center, and mail carriers.
• Own and maintain sample tracker document to ensure constant organization, detailed accuracy, tracking updates, and timely fulfillment of all sample requests.
• Evaluate and improve sample request processes to reduce order issues.
• Problem-solve issues that inevitably arise with occasional order logistics.

Cross-Functional Leadership

• Facilitate and lead regular meetings as needed/requested with cross-functional partners to drive alignment on milestones, opportunities, and deadlines.
• Provide project oversight and accountability for Marketing Operations across teams (decks, updates).

Campaign Support

• Brand liaison for executional elements of influencer / consumer review campaigns (e.g., Bazaarvoice).
• Strategically monitor performance with timely communication to drive successful product launches.

Event Marketing

• Lead the coordination of event marketing operations and asset readiness in collaboration with other Marketing Operations teammates and in partnership with Brand teams.
• Includes a broad range of activities such as ideating booth design, booth setup/teardown, onsite booth activation, managing graphic designers, interacting with prospective vendors and/or hotels, assisting with cost estimates and budget, leading brainstorms, presentation facilitation assistance, managing video monitor displays, and many other ad hoc requests.

Team Support & Coverage

• Serve as a backup for the Manager and other Marketing Operations team members.
• Lead special projects and pilot initiatives aimed at process optimization and operational efficiency.

Qualifications

• Bachelor’s degree in marketing or relevant field or proven work experience in a similar role.
• Understanding of retail, supply chain, marketing, event marketing, and/or promotions all preferred.
• Positive “can do” attitude and proactive problem solver.
• Ability to manage multiple tasks, projects and stakeholders simultaneously.
• Organization and prioritization ability; set deadlines and manage resources efficiently.
• Interest in growing AI business tools to streamline processes
• Detail-oriented, excellent verbal, written, and cross-functional communication skills
• Passion for the Home Fragrance product portfolio is a huge plus!
• 15% travel required and ability to handle boxes over 50lbs sometimes needed

Newell Brands (NASDAQ: NWL) is a leading global consumer goods company with a strong portfolio of well-known brands, including Rubbermaid, Sharpie, Graco, Coleman, Rubbermaid Commercial Products, Yankee Candle, Paper Mate, FoodSaver, Dymo, EXPO, Elmer’s, Oster, NUK, Spontex and Campingaz. We are focused on delighting consumers by lighting up everyday moments. Newell Brands and its subsidiaries are Equal Opportunity Employers and comply with applicable employment laws. EOE/M/F/Vet/Disabled are encouraged to apply.