Associate Manager, Brand Activation & Experiences - NY

Inside Lvmh; New York (NY); Hybrid; USD 92,000 - 115,000; Full time

Benefits offered by this job

Health and Wellness benefits

Retirement savings plan (401k) with 2%

Tuition reimbursement

Paid time off (PTO)

Job summary

Moët Hennessy USA is seeking an Associate Manager, Brand Activation & Experiences in New York. You will lead the execution of premium brand activations and non-premise events, coordinating internal teams and external agencies to ensure flawless delivery.

The role requires 3+ years in sales/marketing within wines and spirits or retail, with strong organizational and communication skills. A hybrid work setup is offered with competitive compensation and benefits.

Qualifications

• Bachelor’s degree or relevant industry experience required.
• 3+ years Sales and/or marketing experience in wines and spirits, consumer packaged goods, or retail industries.
• Activation and/or event coordination experience

Responsibilities

• Elevated event/activation coordination and execution: assists with regional brand events and local activations, coordinates venues, catering, entertainment and other components.
• Oversees third-party setup of venue and day-of execution as needed.
• Ensures distributor fulfillment of requested product on activation day and reports outcomes to leadership.
• Builds relationships with Distributor Account Managers, Channel leads, Market Leads and Key Accounts.
• Supports planning, logistics, and execution of Winemaker/Maison visits in local area.
• Embodies the Maison values and represents MHUSA at events.

Skills

Sales/marketing experience

Activation/event coordination

Organizational skills

Project management

Communication skills

Relationship building

Planning and execution

Education

Bachelor’s degree or relevant industry experience

Job description

Associate Manager, Brand Activation & Experiences - NY

Are you ready for a world of possibilities?

You embark on a career journey with the leaders of luxury wines, champagnes, and spirits, within the prestigious LVMH Group. From nature to communities, you’ll craft unforgettable experiences that drive the collective success of our 26 Maisons – each one with a unique heritage and set within the most remarkable terroirs the world has to offer. You enter a world of possibility where career development opportunities across our Maisons, our 5 global regions, and the entire LVMH Group, are unmatched. You join a passionate community of talents that spans four generations and combines a wealth of roles and skillsets from the roots of the vine to the glass and everything in between. You discover our essential relationship with our terroirs, and how we nurture and preserve the soils which are the source of our singular products. Our global Living Soils Living Together program has four key commitments for 2030: regenerating soils, mitigating our climate impact, engaging society, and empowering our people. You will share in our passion for hosting, for art-de-vivre as well as our pride in creating products that celebrate life’s most memorable milestones, while always experienced through measured, responsible tasting.

Moët Hennessy is proud to promote a diverse, equitable and inclusive working environment for all. As an employer, Moët Hennessy offers unique journeys throughout its global ecosystem, opportunities to develop new skills and grow professionally. If you want to inspire and be inspired, to craft experiences and experience the best in craftsmanship, this is where you’ll flourish.

The Associate Manager, Brand Activation & Experiences supports the development and execution of activations and programming in the market, ensuring alignment with brand vision. This role owns the execution of first-class experiences that elevate the perception of MHUSA's brands and generate pull from the customer and consumer. The role coordinates all production elements and works with third-party agencies to execute experiences within accounts, reporting outcomes and learnings to improve future activation effectiveness and inform MHUSA best practices within the market. The Associate Manager, Brand Activation & Experiences is expected to embody the values of MH & be the face of Moët Hennessy USA in customer and consumer-facing activations. .

Office/Location: Remote in NY Market based on business needs.

Compensation: $92,000-$115,000/ annually + bonus

Job responsabilities

Positions Key Responsibilities

Elevated event/activation coordination and execution:

• Assists with all regional brand events & local activations designed with and by the National Brand Activation & Experiences Regional Lead using brand materials and assets, ensuring activations are implemented in-line with brand standards and luxury guidelines
• Coordinates all execution elements, including arranging venues, catering, entertainment, and other necessary components for all activations
• Oversees 3rd-party set-up of venue and day-of execution as needed
• Confirms Distributor fulfillment of requested product on day of activation
• Raises high-priority opportunities in market to the Brand Activation & Experiences Area Lead.
• Reports program/ activation execution outcomes and ROIs to the Brand Activation & Experiences Area Lead.
• Provides local digital/social assets to accounts for events in partnership with the digital team
• Collaborate with internal teams, including Account Owners, Channel Leads, Trade Marketing, Field Trade Marketing, BrandTeams
• Build and maintain relationships with Distributor Account Managers, Channel leads, Market Leads and Key Accounts
• Activates non-premise local events in partnership with the Brand Teams and Field Trade Marketing Teams
• Supports the planning, logistics, and execution of Winemaker/Maison visits in the local area
• Embody the values of the Maison and act as an ambassador for MHUSA to identify opportunities that enhance our presence in the market.
• Present on-site during the execution of events to ensure seamless operations and address any immediate needs.

Profile

Education

• Bachelor’s degree or relevant industry experience required

Professional Experience

• 3+ years Sales and/or marketing experience in wines and spirits, consumer packaged goods, or retail industries
• Activation and/or event coordination experience

Capabilities

• This role may include occasional evening or weekend work.
• May require travel up to 30% of time.
• Capable of building strong relationships and deliveringcustomer-centric solutions
• Deep knowledge of MHUSA portfolio, brand guidelines, & customer/consumer expectations
• Strong organizational skills and ability tocoordinate and execute on multiple movingparts in an effective and timely manner
• Refined communication and presentation skills
• Excellent planning and organization skills
• Clear written and verbal communication skills
• Project Management skills, cross-functionalteam player with a proactive mindset Able to work with all levels of the organizationand must be able to adapt to various styles

This role requires frequent driving to support account visits, transport POSM, and meet essential business needs. Driving is an essential function of the position. A valid driver’s license and an acceptable driving record are required. Eligibility for a company vehicle is subject to a satisfactory driving record and completion of the Company’s approval process.

Ability to lift up to 20lbs.

Additional information

Health and Wellness: medical, dental, vision, mental health support resources, fertility and family building programs. Financial Benefits: competitive salary, retirement savings plan (e.g., 401(k) with company match), financial coaching, legal resources, commuter benefits, pet, renter, home and auto group rates, life insurance and disability coverage. Work-Life Balance: hybrid work schedule, generous paid time off (PTO) policy, including vacation, sick leave, personal and wellness days and paid parental leave. Professional Development: opportunities for training and continuing education, tuition reimbursement. Employee Perks: Plum Benefits and Perkspot.

External applicants must be currently authorized to work in the United States on a full-time basis.

Moët Hennessy USA, Inc. is an equal opportunity/affirmative action employer. Moët Hennessy USA, Inc. considers candidates without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, age, disability, veteran status, or any other characteristic protected by applicable law.