Associate Brand Manager

Keurig Dr Pepper; San Francisco (CA); On-site; USD 80,000 - 110,000; Full time

Job summary

Keurig Dr Pepper is seeking an Associate Brand Manager to drive marketing for well-known beverage brands. This role involves strategic planning, data analysis, and leading cross-functional initiatives at the company's headquarters in Frisco, Texas. Ideal candidates will have a passion for marketing and brand development, with a focus on consumer insights to inform their strategies.

Benefits

Robust health benefits

Opportunities for professional growth

Employee wellness programs

Qualifications

• Minimum 3 years of experience in brand marketing or management.
• Proven ability to influence and lead teams across functions.
• Experience in data-driven decision making.

Responsibilities

• Develop and execute marketing plans for iconic brands.
• Manage investment budgets and track growth metrics.
• Collaborate with agencies and cross-functional teams for campaign execution.

Skills

Data Analysis

Brand Strategy

Team Leadership

Marketing Communication

Education

Bachelor’s Degree

MBA

Job description

Job Overview:

At Keurig Dr Pepper, our mission is to provide a beverage for every need, everywhere people shop and consume. With a portfolio of more than 125 iconic brands that consumers know and love, we are one of the largest food and beverage companies in the US. We keep the consumer at the heart of everything that we do, and that is why KDP holds strong leadership positions in most beverage categories.

We are looking for an Associate Brand Manager to help lead our marketing efforts on iconic brands such as Dr Pepper, Canada Dry, Snapple, Bai, Mott's, CORE Hydration, among others. You will have the opportunity to work on brands that are loved by millions of consumers, and your strategic thought leadership and ability to work with diverse teams to develop and execute marketing plans will help these brands expand their leadership positions.

This role is based at the KDP headquarters in Frisco, Texas. Relocation to Greater Dallas, TX area is required with 10%-15% travel.

What You’ll Do:

Our Associate Brand Managers are future general managers and marketing leaders, serving as individual contributors who are responsible for balancing present performance with a future growth mindset. The person in this role will have a challenger mindset, a bias for action, and a passion for bringing new ideas to life. In this role, you will:

• Learn to place the consumer at the heart of strategy and leverage insights, data, and sound business judgement to build tactical plans that support growth priorities
• Build upon your passion for data and analytics to provide timely business diagnostics, measure progress against growth goals, and provide actionable recommendations and optimizations
• Lead initiatives and marketing programs you help design by partnering with A-list agencies and top notch cross functional talent
• Partner with communications and insights teams to inform, build, execute and measure world class integrated marketing communications
• Be the face of your brand, championing your growth initiatives rooted in consumer needs and keen business expertise
  • Actively manage significant investment budgets with a voice in how resources are allocated to achieve growth objectives

Requirements:

What You’ll Need to Succeed:

We are looking for leaders who have the drive and desire to make a big impact, who are motivated by results, who thrive at working with diverse teams to tackle big challenges, and who have a true passion for marketing.

• Bachelor’s Degree required; MBA is preferred
• At least 3 years of brand marketing or brand management experience. CPG/Beverage experience from a Fortune 500 CPG company preferred.
• A general manager mindset where you exhibit data influenced decision making and measuremen
• Exceptional team leader with a commanding presence and an ability to influence across functions, leadership levels and customer teams
• Proven ability to operate in a fast-paced environment, reacting with sound judgement and often without specific direction
• Expertise in developing and implementing brand strategies based on consumer insights, market data, category trends, and the competitive environment
• Proficient at flexing between strategic planning and tactical planning
  
  

Company Overview:

Keurig Dr Pepper (NASDAQ: KDP) is a leading beverage company in North America, with a portfolio of more than 125 owned, licensed and partners brands and powerful distribution capabilities to provide a beverage for every need, anytime, anywhere. We operate with a differentiated business model and world-class brand portfolio, powered by a talented and engaged team that is anchored in our values. We work with big, exciting beverage brands and the #1 single-serve coffee brewing system in North America at KDP, and we have fun doing it!

Together, we have built a leading beverage company in North America offering hot and cold beverages together at scale. Whatever your area of expertise, at KDP you can be a part of a team that’s proud of its brands, partnerships, innovation, and growth. Will you join us?

We strive to be anemployer of choice, providing a culture and opportunities that empower our team of ~29,000 employees to grow and develop. We offer robust benefits to support your health and wellness as well as your personal and financial well-being. We also provide employee programs designed to enhance your professional growth and development, while ensuring you feel valued, inspired and appreciated at work.

Keurig Dr Pepper is an equal opportunity employer and recruits qualified applicants and advances in employment its employees without regard to race, color, religion, gender, sexual orientation, gender identity, gender expression, age, disability or association with a person with a disability, medical condition, genetic information, ethnic or national origin, marital status, veteran status, or any other status protected by law.