Associate Brand Manager

Cella by Randstad Digital; City of White Plains (NY); Remote; USD 76,000 - 90,000; Part time

Job summary

Cella by Randstad Digital in the United States (telecommute) seeks a Senior Brand Manager to lead end-to-end omnichannel brand initiatives for a Global CPG leader. You will translate complex analytics into executive-ready narratives to elevate brand equity and guide platform growth.

Responsibilities include driving packaging updates, line extensions, and multi-year platform innovation, executing data-driven proposals across owned, earned, and paid media, and aligning with finance, supply chain

Qualifications

• MBA or 2+ years of brand management experience; or 3+ years of progressive brand leadership experience.
• 3+ years of progressive brand leadership experience.
• Advanced MS Excel & PowerPoint for forecasting and executive presentation delivery.

Responsibilities

• Drive end-to-end brand initiatives including packaging updates, line extensions, and multi-year platform innovation to deliver high-impact market growth.
• Execute data-driven proposals and multi-channel media strategies across owned, earned, and paid channels to optimize campaign engagement and consumer targeting.
• Spearhead cross-functional collaboration with finance, supply chain, and senior stakeholders to manage portfolio P&L performance and demand forecasting.
• Formulate marketplace, consumer, and competitive analytics to guide senior leadership decisions.

Skills

Brand management

Cross-functional leadership

Education

MBA

Tools

Excel

PowerPoint

Job description

Compensation Range: $55 - 65 per hour

Location: Telecommute

Job Type: Contract

Compensation Range: $55 - 65 per hour

As a Senior Brand Manager with a Global CPG Industry Leader, you will serve as a consultative partner overseeing end-to-end omnichannel solutions, brand design, and platform growth. You will turn complex marketplace analytics into high-impact narrative strategies that influence executive leadership and elevate brand equity.

Responsibilities

• Drive complex, end-to-end brand management initiatives-including packaging updates, line extensions, and multi-year platform innovation-to deliver high-impact market growth.
• Execute data-driven proposals and multi-channel media strategies across owned, earned, and paid channels to optimize campaign engagement and consumer targeting.
• Spearhead cross-functional collaboration and alignment with finance, supply chain, and executive stakeholders to manage portfolio P&L performance and demand forecasting.
• Formulate comprehensive marketplace, consumer, and competitive analytics to build compelling strategic narratives that guide senior leadership decisions.

Qualifications

• Experience: 2+ years of brand management experience paired with an MBA, or 3+ years of progressive brand leadership experience.
• Technical Expertise: Advanced proficiency in MS Excel and PowerPoint for business forecasting, performance analytics, and executive presentation delivery.
• Track Record: Proven ability to lead cross-functional teams, execute multi-channel campaigns, and adapt seamlessly across dynamic portfolio assignments.
• Education & Core Competencies: Strong general management acumen, exceptional storytelling capability, and consultative influencing skills; Food & Beverage CPG experience preferred.

JOBID: 092026-161867

Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.

At Cella, a randstad digital company, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact [e-mail].

Pay offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc. In addition, Cella by randstad digital offers a comprehensive benefits package, including: medical, prescription, dental, vision, AD&D, and life insurance offerings, short-term disability, and a 401K plan (all benefits are based on eligibility).

• medical
• prescription
• dental
• vision
• AD&D
• life insurance offerings
• short-term disability
• 401K plan

This posting is open for thirty (30) days.

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.