Associate Athletics Director of Marketing and Branding

East Tennessee State University; Johnson City (TN); On-site; USD 100,000 - 125,000; Full time

Job summary

An established industry player in collegiate athletics is seeking a dynamic Associate Athletics Director of Marketing and Branding. This pivotal role calls for a creative thinker to elevate the athletics brand and enhance fan experience. You will develop comprehensive marketing plans for various sports, focusing on driving attendance and revenue while creating an electric gameday atmosphere. Collaborating with the External Operations team, you will integrate key elements into cohesive strategies, ensuring excellence in all marketing activities. If you are passionate about sports marketing and ready to make a significant impact, this opportunity is perfect for you.

Qualifications

• 5+ years in collegiate or professional athletics with proven marketing success.
• Bachelor's degree required; Master's preferred for advanced roles.

Responsibilities

• Lead marketing strategies to enhance the ETSU Athletics brand.
• Oversee marketing for NCAA Championship events hosted by ETSU.

Skills

Sports Marketing

Marketing Analytics

Fan Experience Strategies

Adobe Photoshop

Microsoft Office Suite

Sales Marketing Campaigns

Interpersonal Skills

Communication Skills

Education

Bachelor’s Degree

Master’s Degree

Tools

Adobe Photoshop

Microsoft Excel

Microsoft Word

Microsoft PowerPoint

Job description

Associate Athletics Director of Marketing and Branding

The East Tennessee State University (ETSU) Athletics Department is seeking a dynamic and experienced Associate Athletics Director of Marketing and Branding to lead and oversee all aspects of marketing, branding, and promotions. Reporting directly to the Athletics Director, this pivotal role is designed for a creative thinker who is passionate about elevating the ETSU Athletics brand and enhancing the overall fan experience.

In this role, you will spearhead the development and execution of comprehensive annual marketing plans tailored for various sports, with a particular emphasis on men’s basketball, women’s basketball, and football. Your strategic vision will drive initiatives aimed at increasing attendance and revenue while creating an electric gameday atmosphere for our home contests.

You will collaborate closely with the ETSU Athletics External Operations team to integrate key elements such as revenue generation, ticketing, and multimedia communications into cohesive marketing and branding strategies. Additionally, you will oversee all marketing activities for Southern Conference and NCAA Championship events hosted by ETSU, ensuring that these events reflect the high standards of excellence associated with our institution.

Key Responsibilities

• Designing and implementing innovative marketing, branding, and messaging strategies that resonate with fans and the community.
• Enhancing the overall experience for attendees at ETSU Athletic events and select institutional community events.
• Providing daily oversight of all marketing and branding efforts within the department.

If you are ready to make a significant impact and lead a passionate team dedicated to promoting ETSU Athletics, we invite you to apply for this exciting opportunity. Join us in shaping the future of our athletic programs and creating memorable experiences for our fans!

Knowledge, Skills and Abilities

• Strong familiarity with technology as to enhance the value of Athletics and the institution.
• Ability to develop and execute a marketing analytics plan that will provide data to assist with departmental strategy.
• Experience with the use of artificial intelligence and advanced technology in athletics.
• Experience and knowledge of sports marketing and fan experience strategies.
• Experience with sports management and oversight of athletics game day marketing and fan experience operations.
• Familiarity with Adobe Photoshop software is preferred.
• Proficient in Microsoft Office, Excel, Word, PowerPoint and other computer skills required.
• Experience generating and implementing sales marketing campaigns.
• Self-starter with an outstanding work ethic.
• Must have high level of interpersonal skills to handle sensitive and confidential situations and information.
• Excellent communication, presentation, and listening skills.
• Ability to work independently and coordinate and prioritize multiple tasks.
• Employee shall adhere to all applicable rules and regulations of East Tennessee State University, the Southern Conference, and the NCAA.

Required Qualifications

Education

• Bachelor’s Degree

Experience

• Five years of experience in a collegiate or professional athletics setting or a related field with a proven successful experience in achieving marketing, branding, and messaging goals.

Preferred Qualifications

• Masters
• Varied work experience in marketing, branding and messaging positions that will provide creative ideas and contribute to the development, implementation, and maintenance of strategic communications.

ETSU is committed to ensuring that our students, faculty, and staff are valued and work in an environment of openness and acceptance. ETSU is an Equal Opportunity/Affirmative Action employer.