Director, Digital Performance & Media Strategy

Scorpion Therapeutics; Pennsylvania; Hybrid; USD 150,000 - 190,000; Full time

Job summary

Incyte is seeking a leader to drive digital performance analytics and media strategy for Hematology/Oncology and Inflammation & Autoimmunity. You will develop enterprise measurement, KPIs, and advanced analytics to optimize data-driven customer engagement.

The role requires 10+ years in digital marketing analytics within pharma/healthcare, strong leadership, and collaboration across marketing, IT, and BI teams. Hybrid or remote work is expected.

Qualifications

• Bachelor's degree in marketing, analytics, or a related field.
• 10+ years in digital marketing, performance analytics, or media optimization, preferably within pharma/healthcare.
• Expertise with digital measurement methodologies and analytics platforms (Adobe Analytics, GA4, Power BI, Tableau, Salesforce Datorama).
• Strong understanding of HCP and DTC digital engagement channels.
• Proven leadership and stakeholder management skills.

Responsibilities

• Develop and execute enterprise-wide measurement frameworks, KPIs, and advanced analytics (attribution, MMM, journey, predictive modeling).
• Craft omnichannel media strategies aligned with therapeutic and commercial objectives.
• Oversee campaign performance optimization and insights generation.
• Build and mentor a high-performing analytics team.
• Collaborate cross-functionally with marketing, BI, medical, IT, agency partners, and stakeholders to ensure data quality, transparency, and strategic impact.

Skills

Digital marketing

Performance analytics

Media optimization

Leadership

Stakeholder management

Education

Bachelor's degree in marketing, analytics, or related field

Tools

Adobe Analytics

Google Analytics 4

Power BI

Tableau

Salesforce Datorama

Job description

Role

Lead digital performance analytics and media strategy for Incyte's Hematology/Oncology and Inflammation & Autoimmunity units, driving data-driven customer engagement and marketing optimization.

Responsibilities

• develop and execute enterprise-wide measurement frameworks, KPIs, and advanced analytics (including attribution, MMM, customer journey, and predictive modeling)
• craft omnichannel media strategies aligned with therapeutic and commercial objectives
• oversee campaign performance optimization and insights generation
• build and mentor a high-performing analytics team
• collaborate cross-functionally with marketing, BI, medical, IT, agency partners, and stakeholders to ensure data quality, transparency, and strategic impact

Qualifications

• Bachelor's in marketing, analytics, or related field
• 10+ years in digital marketing, performance analytics, or media optimization, preferably within pharma/healthcare
• expertise in digital measurement methodologies, platforms like Adobe Analytics, Google Analytics 4, Power BI, Tableau, Salesforce Datorama
• strong understanding of HCP and DTC digital engagement channels
• proven leadership and stakeholder management skills

HighValue

biologics and small molecules in oncology and autoimmunity, digital marketing for pharma audiences, omnichannel measurement, advanced analytics, first-party data, AI tools, cross-functional collaboration

WorkSetup

roles likely hybrid or remote, with no travel specified