Assistant VP, Licensing & Trademarks: Brand Growth

University of Houston; Houston (TX); On-site; USD 127,000 - 166,000; Full time

Job summary

The University of Houston seeks an Assistant Vice President of Licensing and Trademarks within the Division of University Marketing and Communications. This leader will manage brand assets for the UH System and campus, and drive strategic licensing partnerships and revenue growth.

The role requires extensive leadership, market insight, and collaboration with Athletics, General Counsel, and external partners to protect and elevate UH brands across products and channels.

Qualifications

• Requires a formal, directly job-related 4-year degree; seven years of experience.
• Master's degree or equivalent formal training preferred.
• Demonstrated capability in brand asset valuation.
• Proven track record in achieving revenue growth through new programs.

Responsibilities

• Lead management of UH System and UH brand assets and trademarks.
• Oversee licensing staff and external licensing counsel.
• Grow licensing revenue via strategic products, partnerships and retail activations.
• Manage licensee, retailer and merchandise relationships including the University Bookstore.
• Collaborate with Athletics and other departments on NIL merchandising.

Skills

Strategic leadership

Brand asset valuation

Market forecasting

Revenue growth

Data-driven insights

Education

Bachelor's degree (4-year)

Master's degree preferred

Job description

The University of Houston seeks an Assistant Vice President of Licensing and Trademarks within the Division of University Marketing and Communications. This leader will manage brand assets for the UH System and campus, and drive strategic licensing partnerships and revenue growth.

The role requires extensive leadership, market insight, and collaboration with Athletics, General Counsel, and external partners to protect and elevate UH brands across products and channels.