Assistant Vice President

Pocketbook Agency; New York (NY); Ibrido; USD 180.000 - 280.000; Tempo pieno

Descrizione del lavoro

Pocketbook Agency seeks an experienced Assistant Vice President of Public Relations & Crisis Communications to lead client relationships and develop integrated strategies across media relations, crisis management, and executive visibility.

You will oversee high-profile accounts, mentor a team, and guide proactive and reactive communications efforts, including press materials, thought leadership, and digital content, in a hybrid NYC setting.

Competenze

• Bachelor’s degree in Communications, Public Relations, Journalism, Marketing, or related field.
• 10+ years in PR/strategic communications, crisis comms, or media relations.
• Strong crisis and issues management background with high-stakes experience.
• Proven ability to manage client relationships and multiple accounts.
• Established relationships with national, business, trade, broadcast, and digital outlets.
• Track record of securing high-profile media placements and executive interviews.
• Experience mentoring junior/mid-level staff.
• Solid understanding of account management, budgeting, profitability, and client growth.
• Exceptional writing, editing, and verbal communication skills.
• Calm, strategic decision-maker under pressure.
• Highly organized with ability to manage competing priorities and deadlines.
• Business acumen and growth mindset with networking and new biz skills.
• Familiarity with digital media strategy and AI-enabled tools.

Mansioni

• Serve as senior advisor for a portfolio of client accounts, overseeing annual account revenue.
• Develop and execute integrated PR, crisis, reputation management, and publicity strategies.
• Lead crisis management initiatives and provide strategic counsel in high-pressure situations.
• Draft and approve crisis materials including statements, talking points, and Q&As.
• Identify reputational risks and coordinate with leadership, legal, and external partners.
• Build relationships with national media outlets for press coverage and executive visibility.
• Oversee media outreach, thought leadership, interviews, speaking engagements, and publicity.
• Lead client meetings, quarterly business reviews, and ongoing account communications.
• Manage budgets, staffing, scopes, and profitability while ensuring client service.
• Mentor and develop a team of communications professionals.
• Oversee press releases, media pitches, and digital content.
• Support new business through research, proposals, and client pitches.
• Represent the agency at industry events to expand opportunities.
• Leverage media monitoring tools and AI-enabled technologies for better research and reporting.

Conoscenze

Public relations

Crisis communications

Media relations

Strategic planning

Client relationship management

Team leadership

Budgeting & profitability

Executive visibility

Writing & editing

Formazione

Bachelor’s degree in Communications or related field

Strumenti

Cision

Meltwater

Muck Rack

Descrizione del lavoro

We are seeking an experienced, strategic, and highly motivated Assistant Vice President, Public Relations & Crisis Communications to join a dynamic and growing public relations and strategic communications agency. This individual will serve as a senior leader, overseeing key client relationships, developing integrated communications strategies, and providing expert counsel across media relations, crisis communications, reputation management, and executive visibility. The ideal candidate is a polished and confident communications professional with exceptional writing skills, strong media relationships, and a proven ability to navigate complex and sensitive situations. This person must be comfortable managing multiple high-profile accounts, leading teams, and serving as a trusted advisor to clients while contributing to the agency's continued growth and success.

Responsibilities

• Serve as the senior point of contact and strategic advisor for a portfolio of client accounts, overseeing annual account revenue.
• Develop and execute comprehensive public relations, crisis communications, reputation management, and integrated communications strategies aligned with client objectives.
• Lead crisis and issues management initiatives, providing strategic counsel during sensitive, high-pressure, and potentially reputationally damaging situations.
• Draft, review, and approve crisis communications materials, including holding statements, executive talking points, media statements, Q&As, and stakeholder messaging.
• Proactively identify reputational risks, monitor emerging issues, and coordinate with senior leadership, legal counsel, and external partners as needed.
• Build and maintain strong relationships with national, business, trade, broadcast, and digital media outlets to secure meaningful press coverage and executive visibility opportunities.
• Oversee proactive media outreach, thought leadership campaigns, executive interviews, speaking engagements, and other strategic publicity initiatives.
• Lead client meetings, strategic planning sessions, quarterly business reviews, and ongoing account communications.
• Manage account budgets, staffing, project scopes, and profitability while ensuring exceptional client service and successful campaign execution.
• Directly manage and mentor a team of communications professionals, providing guidance, coaching, performance feedback, and professional development opportunities.
• Oversee the development and execution of press releases, media pitches, executive messaging, bylined articles, award submissions, and digital communications content.
• Support new business development through networking, prospect research, proposal development, and participation in client pitches.
• Represent the agency at industry events, conferences, and networking opportunities to strengthen relationships and expand business opportunities.
• Leverage digital communications platforms, media monitoring tools, and AI-enabled technologies to improve research, reporting, content development, and overall efficiency.
• Collaborate closely with senior leadership on agency initiatives, operational improvements, and long-term strategic growth.

Qualifications

• Bachelor’s degree in Communications, Public Relations, Journalism, Marketing, or a related field, or equivalent relevant professional experience.
• 10+ years of experience in public relations, strategic communications, crisis communications, media relations, or a related field.
• Strong background in crisis communications, issues management, and reputation management, with experience advising clients through sensitive or high-stakes situations.
• Proven experience independently managing client relationships, leading communications campaigns, and overseeing multiple accounts simultaneously.
• Established relationships with national, business, trade, broadcast, and digital media outlets.
• Demonstrated success securing high-profile media placements, executive interviews, thought leadership opportunities, and meaningful press coverage.
• Prior experience directly managing, mentoring, and developing junior and mid-level communications professionals.
• Strong understanding of account management, budgeting, profitability, and client relationship development.
• Exceptional writing, editing, presentation, and verbal communication skills, with the ability to develop compelling messaging for a variety of audiences.
• Excellent judgment, discretion, and the ability to remain calm and strategic under pressure.
• Highly organized, proactive, and detail-oriented, with the ability to manage competing priorities and tight deadlines.
• Strong business acumen and an interest in contributing to agency growth through networking, new business development, and client expansion.
• Proficiency in Microsoft Office, Google Workspace, and media intelligence platforms such as Cision, Meltwater, Muck Rack, or similar tools.
• Familiarity with digital communications, social media strategy, analytics, and AI-enabled communications tools preferred.
• Flexibility to accommodate urgent client needs and time-sensitive communications matters as needed.

Location: Hybrid, New York City

Pocketbook Agency is acting solely as a recruiting and placement firm for this position and is not the employer of record for this role unless otherwise explicitly stated. All hiring decisions, compensation, benefits, and employment terms are determined by the client employer. By applying, you acknowledge that submission of an application does not guarantee placement or employment.

Pocketbook Agency is an equal opportunity recruiting firm and does not discriminate in its recruiting, screening, or placement practices based on race, color, religion, sex, gender identity, sexual orientation, national origin, age, disability, veteran status, or any other protected characteristic under applicable law.