Assistant Store Manager — Lead, Inspire & Grow

VF Corp.; Gurnee (IL); On-site; USD 33,000 - 50,000; Full time

Benefits offered by this job

Incentive plan

Sales incentives/commission potential

Job summary

Vans is seeking an Assistant Store Manager to lead a team of Brand Advocates and deliver the authentic Vans customer experience. You will partner with the Store Manager to drive profitability through excellence in engagement, merchandising, and operations.

You will train, coach, and develop a high-performing team, supervise daily store activities, and ensure adherence to brand standards while promoting inclusivity and community connection.

Qualifications

• 2+ years of retail or store leadership experience in a fast-paced, customer-focused environment.
• High School Diploma or equivalent preferred.
• Foundational leadership skills including coaching, communication, and accountability.

Responsibilities

• Lead and coach the store team to meet and exceed sales and productivity goals.
• Model exceptional customer service and brand-driven selling behaviors.
• Oversee daily store operations, opening/closing, floor coverage, and task delegation.
• Assist in recruiting, hiring, onboarding, and training of team members.
• Ensure compliance with company policies and operational standards.
• Maintain visual merchandising standards and product replenishment.
• Partner with Store Manager on expenses, shrink control, and profitability.

Skills

Leadership

Coaching

Customer service

Communication

Sales goals

Education

High School Diploma or equivalent

Tools

Retail software tools

Job description

Vans is seeking an Assistant Store Manager to lead a team of Brand Advocates and deliver the authentic Vans customer experience. You will partner with the Store Manager to drive profitability through excellence in engagement, merchandising, and operations.

You will train, coach, and develop a high-performing team, supervise daily store activities, and ensure adherence to brand standards while promoting inclusivity and community connection.