Assistant Store Manager: Lead Brand Experience

VF Outdoor; Richmond (VA); On-site; USD 28,000 - 41,000; Full time

Benefits offered by this job

Sales incentive

Commission potential

Benefits overview

Job summary

Vans is seeking an Assistant Store Manager to lead a team of Brand Advocates, delivering a best-in-class customer experience aligned with our brand values. You will partner with the Store Manager to drive profitability through retail operations, merchandising, and community engagement.

This role requires 2+ years of retail or store leadership, a high school diploma or equivalent, and a track record of coaching, teamwork, and achieving sales goals.

Qualifications

• 2+ years of retail or store leadership experience in a fast-paced, customer-focused environment.
• High School Diploma or equivalent preferred; hands-on experience and demonstrated achievements matter most.

Responsibilities

• Lead, develop, and motivate a team of Brand Advocates to deliver best-in-class customer experiences.
• Partner with the Store Manager to drive profitability through customer engagement, merchandising, operations, and community connection.
• Oversee daily store operations, opening/closing, and task delegation.
• Assist in recruiting, hiring, onboarding, and coaching of team members.
• Ensure compliance with company policies and standards and manage inventory and stockroom practices.

Skills

Leadership

Coaching

Communication

Problem solving

Education

High School Diploma or equivalent

Tools

Retail software tools

Word processing

Spreadsheets

Job description

Vans is seeking an Assistant Store Manager to lead a team of Brand Advocates, delivering a best-in-class customer experience aligned with our brand values. You will partner with the Store Manager to drive profitability through retail operations, merchandising, and community engagement.

This role requires 2+ years of retail or store leadership, a high school diploma or equivalent, and a track record of coaching, teamwork, and achieving sales goals.