Assistant Store Manager: Lead Brand Experience

VF Corp.; Lakewood (CA); On-site; USD 33,000 - 50,000; Full time

Benefits offered by this job

Annual incentive plan

Sales incentive / commission potential

Medical plan rates

Job summary

Vans, a VF Corporation brand, is seeking an Assistant Store Manager in California. You will lead a team of Brand Advocates to deliver a top-tier customer experience, partnering with the Store Manager to drive profitability through engagement, merchandising, and operations.

In the Store Manager's absence you will take full responsibility for the store, coaching for performance and inclusivity in a fast-paced retail environment.

Qualifications

• 2+ years of retail or store leadership experience in a fast-paced, customer-focused environment.
• High School Diploma or equivalent preferred.
• Strong verbal and written communication skills with the ability to influence across all levels.

Responsibilities

• Lead, develop, and motivate a team of Brand Advocates to deliver best-in-class customer experience.
• Partner with the Store Manager to drive profitability through customer engagement, merchandising, operations, and community connection.
• In the Store Manager's absence, assume full store responsibility.
• Monitor progress against KPIs and sales goals; coach the team to exceed targets.
• Support recruiting, hiring, and onboarding with high-caliber talent; provide ongoing training and feedback.
• Ensure compliance with company policies and operational standards.
• Partner with Store Manager to manage expenses, shrink, and profitability.
• Maintain visual merchandising standards and product replenishment per brand directives.
• Foster accountability, creativity, and inclusive, high-performing store culture.

Skills

Store leadership

Coaching & development

Customer service excellence

Merchandising knowledge

Financial/operational awareness

Education

High School Diploma or equivalent

Tools

Retail software tools

Job description

Vans, a VF Corporation brand, is seeking an Assistant Store Manager in California. You will lead a team of Brand Advocates to deliver a top-tier customer experience, partnering with the Store Manager to drive profitability through engagement, merchandising, and operations.

In the Store Manager's absence you will take full responsibility for the store, coaching for performance and inclusivity in a fast-paced retail environment.