Assistant Store Manager

Brooklinen; New York (NY); On-site; USD 60,000 - 65,000; Full time

Benefits offered by this job

Medical coverage

Vacation days

Fertility & family-building support

401(k) match

Parental leave

Employee discount

Wellness stipend

Sabbatical

Gifts & milestone rewards

Job summary

Brooklinen’s Williamsburg store is seeking an agile Assistant Store Manager to lead a lean team of 6–8, partnering with the Store Manager to drive store performance, coach talent, and deliver exceptional customer experiences that bring our brand to life.

In this role, you’ll own daily operations, scheduling, inventory accuracy, and in-store events, translating brand initiatives into warm service, developing people, and leveraging clienteling to build lasting customer relationships.

Qualifications

• 3+ years of retail management experience in a premium or high-volume environment.
• Experience coaching and developing teams to achieve sales goals.
• Ability to manage inventory and optimize promotional execution.

Responsibilities

• Lead daily store operations with autonomy, ensuring seamless execution of objectives.
• Model premium selling and service standards on every shift.
• Supervise and coach Sales Leads and Associates in the moment.
• Own store's digital clienteling platform and coach the team.
• Oversee training and onboarding, support performance reviews.
• Oversee back-of-house operations and inventory accuracy.
• Assist with labor management and scheduling.
• Translate brand initiatives into flawless floor execution.
• Plan and execute in-store events and local activations.
• Resolve escalations with Store Manager and HQ.

Skills

Retail management

Leadership

Coaching

Clienteling

Operational efficiency

Team collaboration

Schedule and staffing

Product and brand education

Tools

Shopify POS

NetSuite

Slack

Google Workspace

Apple ecosystem (iPads/Macs)

Job description

Overview

We’re looking for an agile, results-driven retail leader and comfort enthusiast to join our Williamsburg store as Assistant Store Manager. Reporting to the Store Manager, you’ll help lead the business by overseeing daily operations, managing resources, and driving store and team performance.

Our stores operate with lean, agile teams of approximately 6–8 people, so this role requires a leader who can balance effective delegation with hands‑on selling. You’ll thrive here if you enjoy improving processes, coaching others, and delivering exceptional customer experiences while partnering with the Store Manager to bring our brand to life.

What You’ll Do:

• Daily Operational Autonomy & Leadership: Lead daily store operations with almost complete autonomy, ensuring seamless execution of business objectives, smooth shift handoffs, and taking full command of the store in the absence of the Store Manager.

• Execution of the Selling & Service Model: Model high standards for our premium selling and service model on every shift. Set the hospitality standard by creating a warm, welcoming environment where customers feel valued, educated, and connected to our brand.

• Active Floor Delegation & Coaching: Supervise, coach, and motivate Sales Leads and Sales Associates in the moment. Effectively delegate tasks across the floor and monitor team performance to ensure high productivity and consistent customer service.

• Platform-Driven Clienteling: Take active ownership of the store’s digital clienteling platform. Coach the team on relationship‑building techniques, monitor clienteling execution, and follow up on metrics to maximize repeat business and long‑term customer loyalty.

• People Development & Accountability: Own day‑to‑day training and onboarding execution. Partner closely with the Store Manager on team development, delivering future‑facing feedback, and supporting annual performance reviews and quarterly performance check‑ins.

• Inventory Accuracy & Operational Control: Partner with the Store Manager to oversee back‑of‑house operations and resolve inventory discrepancies. Drive rigorous inventory accuracy, manage shrink control, and ensure stock flow perfectly supports sales trends.

• Strategic Scheduling Support: Assist the Store Manager with labor management by building effective coverage structures, handling staffing and scheduling conflicts, and determining real‑time staffing adjustments based on floor traffic.

• Visual Merchandising Execution: Translate brand initiatives into flawless floor execution. Implement visual merchandising directives provided by the HQ Visual team, adapting guidelines to your store’s unique layout to keep soft home and bedding displays styled beautifully.

• Local Trade, Events, & Activations: Participate in the planning and flawless execution of in‑store events, localized activations, and targeted outreach to drive trade business and capture new local clients.

• Problem Solving & HQ Feedback Loop: Resolve daily operational and customer escalations with care and confidence. Partner with your Store Manager and HQ when testing new tools, piloting initiatives, or escalating field insights.

We're Looking For Someone With:

• 3+ years of retail management experience in a premium, specialized, or high‑volume retail environment, with a strong track record of training and coaching teams.

• Agility for a growth‑stage environment: Experience working in an environment where you have successfully navigated scaling processes and helped optimize systems as a brand grows.

• The ability to pivot from leader to doer: A floor leader who can step back to monitor total team performance, but who also loves being a hands‑on executor who works side‑by‑side with a lean team to drive sales.

• A passion for the \"Soft Home\" space: A genuine love for comfort, home styling, and product education, with the creative flair to help customers mix, match, and design their dream bed and bath setups.

• Operational and data‑driven acumen: Experience managing inventory, optimizing promotional execution, and utilizing digital clienteling platforms to achieve performance goals.

• Strong collaboration and problem‑solving skills: A calm, solution‑oriented mindset with the ability to build trust, resolve scheduling or staffing conflicts, and foster a culture of open communication.

• Flexibility and adaptability to work a retail schedule, including evenings, holidays, and weekend shifts based on the needs of the business.

• Familiarity with select retail and workplace systems is a plus: Experience working within an Apple‑based ecosystem (iPads/Macs) and utilizing platforms like Shopify POS, NetSuite, Slack, and Google Workspace to manage daily store operations, inventory tracking, and team communications.

Compensation & Benefits

At Brooklinen, we offer a competitive total compensation package determined by market data specific to our size, stage, industry, and location. The base salary for this role is between $60K - $65K.

Additionally, you will be eligible to participate in our quarterly bonus program, with a target percentage based on your role.

Our benefits include:

• Up to 100% medical, dental, and vision coverage (employee-only)

• 15 vacation days (25 after 5 years)

• Fertility & family‑building support (up to $20,000 lifetime)

• 401(k) with a 100% match up to 4% of your eligible compensation

• 16 weeks fully paid parental leave

• 40% employee discount plus quarterly product allowance

• One Medical, Talkspace, and $500 per year via Joon for wellness

• One‑month paid sabbatical at five and ten years

• Birthday and company anniversary milestone gifts

Why join us?

Brooklinen is a place where thoughtful people do meaningful work — with warmth, clarity, and shared purpose. We value care, collaboration, balance, and continuous growth. Diverse experiences and perspectives make us stronger.

About Brooklinen

Brooklinen was founded in 2014 with a simple belief: that comfort can bring happiness. Today, we’re one of the largest soft goods brands in the U.S., designing for real life and real homes with products that pair elevated quality and accessible pricing. Our assortment — from sheets and towels to thoughtful additions for the modern bedroom — has earned over 100,000 five‑star reviews and recognition from Architectural Digest, Good Housekeeping, Wirecutter, and more. We’re growing thoughtfully, evolving intentionally, and committed to creating a home for people who care deeply about their craft — and each other.