Assistant Store Director

EMERGING BLUE; Tuscaloosa (AL); On-site; USD 65,000 - 90,000; Full time

Job summary

EMERGING BLUE is seeking a Store Director for its Tuscaloosa storefront to lead store performance, team development, and a premier customer experience.

The Assistant Store Director partners with the Store Director on daily leadership, coaching, and achieving sales goals while maintaining premium brand standards in a fast-paced retail setting.

Qualifications

• 3–6+ years of retail, apparel, or customer service experience.
• Strong leadership, sales, and customer service skills.
• Highly organized with strong attention to detail and follow-through.
• Proactive, self-starter with an independent work ethic.
• Ability to work a flexible schedule, including weekends.
• High School Diploma required (College Degree preferred).

Responsibilities

• Lead customer experience and brand representation on the sales floor.
• Recruit, hire, and train retail associates; coach for performance.
• Drive store sales through active selling, clienteling, and team leadership.
• Oversee daily operations, merchandising, and inventory management.
• Support in-store events and local partnerships to elevate the brand.

Skills

Retail leadership

Sales

Customer service

Team development

Organizational skills

Flexibility

Education

High School Diploma

College Degree preferred

Job description

Our client, a premium outdoor lifestyle brand, is hiring an Store Director for their storefront in Tuscaloosa, AL.

The Assistant Store Director partners closely with the Store Director to lead all aspects of store performance, team development, and customer experience. This is a hands-on leadership role for someone who thrives on the sales floor, builds authentic relationships, and takes pride in delivering an elevated, service-driven retail experience.

Key Responsibilities

Customer Experience & Brand Representation

• Cultivate an environment of authentic customer connection through every interaction
• Act as a brand ambassador with exceptional knowledge of the product line
• Discover customer needs and deliver thoughtful, personalized solutions
• Support all customer service needs including returns, exchanges, and issue resolution

Leadership & Team Development

• Support recruiting, hiring, and training of retail associates
• Lead by example on the floor, setting the standard for service, selling, and professionalism
• Provide ongoing coaching and feedback to drive individual and team performance
• Step in to lead the store in the absence of the Store Director

Sales & Business Performance

• Drive store sales through active selling, clienteling, and team leadership
• Support execution of sales goals and key performance metrics
• Help identify opportunities to improve conversion, units per transaction, and customer retention

Operations & Inventory

• Assist in managing daily store operations including scheduling, merchandising, and store standards
• Monitor inventory levels and partner with corporate and warehouse teams to plan for future needs
• Ensure the store consistently reflects premium brand standards

Community & Events

• Support execution of in-store events and local partnerships
• Help establish the store as a meaningful presence within the local community

Qualifications

• 3–6+ years of retail, apparel, or customer service experience
• Strong leadership, sales, and customer service skills
• Highly organized with strong attention to detail and follow-through
• Proactive, self-starter with an independent work ethic
• Ability to work a flexible schedule, including weekends
• High School Diploma required (College Degree preferred)