Assistant Sales Manager

American Residential Services (ARS); Fredericksburg (VA); On-site; USD 90,000 - 110,000; Full time

Benefits offered by this job

Company vehicle

Gas card

Maintenance plan

Paid training

Health insurance options

Dental and vision insurance

HSA or FSA

401(k) with company match

Paid time off

Company-paid life insurance

Employee discounts

Job summary

Total Comfort Heating and Air, part of ARS, is seeking an Assistant Sales Manager to lead the Retail Alliance and In-Home Sales programs across branches. You will provide hands-on leadership, coaching, and operational support to ensure peak performance seven days a week.

Located in the Fredericksburg area, this full-time role offers a competitive salary up to $100,000 with performance bonus up to $2,500 per month, plus benefits and ongoing professional development.

Qualifications

• At least one year of leadership, coaching, or supervisory experience.
• Sales, retail, customer service, lead-generation, or in-home sales experience required.
• Experience leading multiple teams or functions strongly preferred.
• Ability to lead established teams when their primary managers are unavailable.
• Strong coaching, communication, organization, and problem‑solving skills.
• Willing to work evenings and weekends as business needs require.
• Proficiency with Microsoft Office and basic reporting tools.
• Valid driver’s license and ability to travel between locations.

Responsibilities

• Support Branch Sales Manager with daily leadership and coaching of In‑Home Sales Consultant team.
• Support Retail Program Manager with daily operation and performance of the Retail Alliance Lead Generation Program.
• Provide leadership coverage for both programs during managers’ days off.
• Maintain continuity by reinforcing established expectations, priorities, processes, and performance standards.
• Lead team meetings, coaching sessions, field observations, ride‑alongs, and performance discussions.
• Assist recruiting, onboarding, training, schedule, and develop Retail and In‑Home Sales staff.
• Monitor lead generation, appointment conversion, and revenue KPIs.
• Promote communication and lead handoff between retail and in‑home teams.
• Promote seven-day-a-week leadership coverage and customer service.

Skills

Leadership

Coaching

Supervisory experience

Sales experience

Customer service

Lead generation

In-home sales

Communication

Tools

Microsoft Office

Reporting tools

Job description

Company Name

Total Comfort

Overview

Pay: Salary up to $100k per year, plus performance bonus up to $2500 per month.Schedule: Full-time, including evenings and weekendsEmployment Type: Full-time, year-round

Total Comfort Heating and Air, part of American Residential Services (ARS), is seeking an Assistant Sales Manager to support the continued growth and performance of our Retail Alliance and In-Home Sales programs.

Working closely with both the Branch Sales Manager and Retail Program Manager, the Assistant Sales Manager will provide hands‑on leadership, coaching, and operational support across both teams. This position will help maintain consistent leadership coverage seven days per week, including overseeing each program during the Sales Manager’s and Retail Program Manager’s regularly scheduled days off.

This is not simply a fill-in role. The Assistant Sales Manager will be an active member of the branch leadership team, helping develop employees, monitor performance, resolve day‑to‑day challenges, and ensure both programs continue operating effectively. The ideal candidate is a versatile sales leader who can move comfortably between retail lead generation and in-home sales while maintaining accountability, communication, and results.

What We Offer

• Year‑round, stable work
• Competitive salary with bonus opportunities based on team performance
• Company vehicle, gas card, and maintenance plan
• Paid training and ongoing professional development
• Health insurance options available after 31 days, with plans starting as low as $5 per week
• Dental and vision insurance
• Health Savings Account (HSA) or Flexible Spending Account (FSA)
• 401(k) with company match
• Paid time off and paid holidays
• Company‑paid life insurance
• Employee discounts and career‑growth opportunities with a national organization

Responsibilities

What You’ll Do

• Support the Branch Sales Manager with the daily leadership, coaching, and development of the In‑Home Sales Consultant team
• Support the Retail Program Manager with the daily operation and performance of the Retail Alliance Lead Generation Program
• Provide leadership coverage for both programs during the managers’ scheduled days off, vacations, and other absences
• Maintain continuity by reinforcing established expectations, priorities, processes, and performance standards
• Lead team meetings, coaching sessions, field observations, ride‑alongs, and performance discussions as assigned
• Help recruit, onboard, train, schedule, and develop Retail Sales Associates and In‑Home Sales Consultants
• Monitor lead generation, appointment conversion, close rates, revenue, staffing, and other key performance indicators
• Identify performance gaps and partner with the appropriate manager to implement coaching and improvement plans
• Spend time in the field supporting Retail Sales Associates and building productive relationships with retail store leadership
• Assist the sales team with customer concerns, sales opportunities, scheduling needs, and day‑to‑day operational challenges
• Promote effective communication and lead handoff between the retail and in‑home sales teams
• Coordinate promotional events and other activities designed to increase customer engagement and lead generation
• Provide branch leadership with timely updates regarding staffing, performance, customer concerns, and operational needs
• Help ensure effective leadership coverage, sales support, and customer service seven days per week
• Promote a positive, accountable, and results‑driven culture across both programs

Qualifications

What We’re Looking For

• At least one year of leadership, coaching, or supervisory experience preferred
• Sales, retail, customer service, lead‑generation, or in‑home sales experience required
• Experience supporting or leading multiple teams or business functions strongly preferred
• Ability to confidently lead established teams when their primary managers are unavailable
• Strong coaching, communication, organization, and problem‑solving skills
• Ability to reinforce established processes while responding effectively to immediate business needs
• Comfortable working evenings and weekends as business needs require
• Proficiency with Microsoft Office and basic reporting tools
• Valid driver’s license and ability to travel between assigned retail and field locations
• Related experience, advanced training, or equivalent education may be considered

This posting outlines potential pay ranges and opportunities, which are not guaranteed and do not represent a formal offer. Additional compensation may be offered based on experience and will be outlined in an offer letter addendum. ARS is an equal opportunity employer and does not discriminate based on race, color, religion, sex, national origin, age, disability, or any other protected status under applicable federal, state, or local laws. Privacy policy available upon request.