Assistant Marketing Manager, Gov Markets — Data-Driven

LexisNexis; Miamisburg (OH); On-site; USD 51,000 - 85,000; Full time

Job summary

LexisNexis is seeking an Assistant Marketing Manager to support Government Markets in Ohio, driving multi-channel campaigns that generate new business and growth. You will pair with the Director of Government Marketing to shape strategies and produce compelling content, using data-driven insights to improve results.

The role emphasizes collaboration with sales, creative teams, and external partners, with a focus on messaging, enablement materials, and campaign performance analysis.

Qualifications

• Marketing experience in B2B or SaaS environments.
• Strong written communication for emails and guides.
• Ability to analyze campaign performance and optimize.
• Detail-oriented with managing complex campaigns.
• Collaborates with cross-functional teams and partners.
• Self-starter eager to learn and grow in a fast-paced environment.

Responsibilities

• Plan, develop, and execute multi-touch, multi-channel campaigns that drive revenue.
• Create marketing content including surveys, emails, infographics, and guides.
• Collaborate with sales to develop campaigns and sales enablement materials.
• Write campaign briefs and coordinate with operations and creative teams.
• Strengthen messaging focused on competitive advantages.
• Analyze campaign performance and optimize future initiatives.
• Support digital campaigns, events, and nurture campaigns.
• Collaborate with agencies to elevate product positioning and drive leads.

Skills

B2B marketing

SaaS marketing

Campaign management

Email campaigns

Data analysis

Job description

LexisNexis is seeking an Assistant Marketing Manager to support Government Markets in Ohio, driving multi-channel campaigns that generate new business and growth. You will pair with the Director of Government Marketing to shape strategies and produce compelling content, using data-driven insights to improve results.

The role emphasizes collaboration with sales, creative teams, and external partners, with a focus on messaging, enablement materials, and campaign performance analysis.