Government Marketing Assistant Manager — Flexible Hours

LexisNexis Risk Solutions; Kentucky; Hybrid; USD 54,000 - 90,000; Full time

Benefits offered by this job

Flexible hours

Wellbeing initiatives

Parental leave

Study assistance

Sabbaticals

Job summary

LexisNexis Legal & Professional is seeking an Assistant Marketing Manager to support Government Marketing strategies, enabling multi-channel campaigns and collaboration with sales and creative teams. You will leverage data-driven insights to improve results and drive new business growth.

The role emphasizes messaging optimization, content creation, and partner collaboration to communicate product advantages and generate leads in a fast-paced, global environment.

Qualifications

• Marketing experience in B2B or SaaS environments.
• Excellent written communication with experience creating email campaigns, digital advertising, guides, and sales collateral.
• Ability to collaborate effectively with cross-functional teams and external partners.

Responsibilities

• Plan, develop, and execute multi-touch, multi-channel campaigns that drive revenue for LexisNexis products.
• Create marketing content including surveys, sales sequences, email campaigns, infographics, and downloadable guides.
• Collaborate with sales partners to develop campaigns and sales enablement materials that clearly communicate product advantages.
• Write campaign briefs and partner with operations and creative teams to execute campaign strategies.
• Strengthen and evolve messaging focused on competitive advantages and key differentiators.
• Analyze campaign performance and provide recommendations to optimize future marketing initiatives.
• Support marketing programs including digital campaigns, events, and nurture/drip campaigns.
• Collaborate with agencies and vendors to elevate product positioning and drive lead generation.

Skills

Marketing experience

B2B SaaS

Cross-functional collaboration

Campaign analysis

Email campaigns

Content creation

Job description

LexisNexis Legal & Professional is seeking an Assistant Marketing Manager to support Government Marketing strategies, enabling multi-channel campaigns and collaboration with sales and creative teams. You will leverage data-driven insights to improve results and drive new business growth.

The role emphasizes messaging optimization, content creation, and partner collaboration to communicate product advantages and generate leads in a fast-paced, global environment.